Pet ownership - GfK · © GfK 2016 | Pet ownership 1 Pet ownership Global GfK survey May 2016

1© GfK 2016 | Pet ownership

Pet ownershipGlobal GfK survey

May 2016

2© GfK 2016 | Pet ownership

Global GfK survey:

Pet ownership

*To see country results, click on the map. To go back to the table of content,

click on the GfK logo anywhere in the document.

Country results

Methodology

Global results

1

2

3

3© GfK 2016 | Pet ownership

Methodology

4© GfK 2016 | Pet ownership

Countries covered, methodology and sample size

GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.

The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.

Argentina (online/n=1011)

Australia (online/n=1000)

Belgium (online/n=1012)

Brazil (online/n=1512)

Canada (online/n=1012)

China (online/n=1501)

Czech Republic (online/n=1003)

France (online/n=1517)

Germany (online/n=1511)

Hong Kong (online/n=1003)

Italy (online/n=1521)

Japan (online/n=1533)

Mexico (online/n=1029)

Netherlands (online/n=1001)

Poland (online/n=1005)

Russia (online/n=1514)

South Korea (online/n=1000)

Spain (online/n=1534)

Sweden (online/n=1000)

Turkey (online/n=831)

UK (online/n=1501)

USA (online/n=1536)

5© GfK 2016 | Pet ownership

Question

Do you have any of these pets currently living with you?

Select all that apply.

Dog

Cat

Fish

Bird

Other

Do not have any pets

6© GfK 2016 | Pet ownership

Global results

7© GfK 2016 | Pet ownership

Over half of people internationally have at least one pet

Argentina, Mexico and Brazil have highest percentage of pet-owners

Asians are least likely to own a pet

Women beat men for pet dog or cat, men beat women for pet fish

Dogs are the most popular pet in Argentina, Mexico and Brazil

Cats are most popular in Russia, France and the USA

Pet fish are most popular in China, pet birds in Turkey

Highlights

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

8© GfK 2016 | Pet ownership

43%

33%

23%

12%

6% 6%

No pets Dog Cat Fish Bird Other

Pet ownership

Across 22 countries

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

9© GfK 2016 | Pet ownership

43%

32%

22%

14%

6% 6%

No pets Dog Cat Fish Bird Other

Pet ownership by gender

Across 22 countries

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

43%

34%

25%

11%

6% 6%

No pets Dog Cat Fish Bird Other

10© GfK 2016 | Pet ownership

Pet ownership – Top 3

Across 22 countries

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

No pets

Dog

Cat

Fish

Bird

Other

South Korea: 68%

Hong Kong: 64%

Japan: 63%

Argentina: 66%

Mexico: 64%

Brazil: 58%

Russia: 57%

France: 41%

USA: 39%

China: 17%

Turkey: 16%

Belgium: 15%

Turkey: 20%

Spain: 11%

Brazil: 11%

Czech Republic: 15%

Belgium: 12%

Poland: 11%

11© GfK 2016 | Pet ownership

Pet ownership by country

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

12© GfK 2016 | Pet ownership

Country results – Europe

13© GfK 2016 | Pet ownership

Belgium

14© GfK 2016 | Pet ownership

38%

29%33%

15%

8%12%

No pets Dog Cat Fish Bird Other

Belgium: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

15© GfK 2016 | Pet ownership

41%

27%33%

15%

8% 8%

No pets Dog Cat Fish Bird Other

Belgium: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

35%

30%33%

15%

7%

15%

No pets Dog Cat Fish Bird Other

16© GfK 2016 | Pet ownership

Czech Republic

17© GfK 2016 | Pet ownership

35%38%

26%

14%

8%

15%

No pets Dog Cat Fish Bird Other

Czech Republic: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

18© GfK 2016 | Pet ownership

37%34%

23%

14%

8%

14%

No pets Dog Cat Fish Bird Other

Czech Republic: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

32%

42%

28%

14%

8%

17%

No pets Dog Cat Fish Bird Other

19© GfK 2016 | Pet ownership

France

20© GfK 2016 | Pet ownership

35%

29%

41%

12%

5%9%

No pets Dog Cat Fish Bird Other

France: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

21© GfK 2016 | Pet ownership

39%

27%

37%

12%

7% 7%

No pets Dog Cat Fish Bird Other

France: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

31% 31%

46%

12%

4%

12%

No pets Dog Cat Fish Bird Other

22© GfK 2016 | Pet ownership

Germany

23© GfK 2016 | Pet ownership

47%

21%

29%

9%6%

9%

No pets Dog Cat Fish Bird Other

Germany: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

24© GfK 2016 | Pet ownership

51%

19%

26%

8% 6% 8%

No pets Dog Cat Fish Bird Other

Germany: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

43%

24%

31%

9%6%

10%

No pets Dog Cat Fish Bird Other

25© GfK 2016 | Pet ownership

Italy

26© GfK 2016 | Pet ownership

33%

39%

34%

11%8% 8%

No pets Dog Cat Fish Bird Other

Italy: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

27© GfK 2016 | Pet ownership

34%38%

33%

11%7% 7%

No pets Dog Cat Fish Bird Other

Italy: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

32%

41%

35%

12%8% 10%

No pets Dog Cat Fish Bird Other

28© GfK 2016 | Pet ownership

Netherlands

29© GfK 2016 | Pet ownership

46%

25% 26%

11%7% 8%

No pets Dog Cat Fish Bird Other

Netherlands: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

30© GfK 2016 | Pet ownership

49%

23% 23%

13%

6% 6%

No pets Dog Cat Fish Bird Other

Netherlands: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

42%

27% 28%

9% 7%11%

No pets Dog Cat Fish Bird Other

31© GfK 2016 | Pet ownership

Poland

32© GfK 2016 | Pet ownership

30%

45%

32%

12%7%

11%

No pets Dog Cat Fish Bird Other

Poland: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

33© GfK 2016 | Pet ownership

31%

44%

29%

11%8% 9%

No pets Dog Cat Fish Bird Other

Poland: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

29%

45%

35%

13%

6%

12%

No pets Dog Cat Fish Bird Other

34© GfK 2016 | Pet ownership

Russia

35© GfK 2016 | Pet ownership

26%29%

57%

11%9% 7%

No pets Dog Cat Fish Bird Other

Russia: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

36© GfK 2016 | Pet ownership

28% 28%

53%

12%9% 7%

No pets Dog Cat Fish Bird Other

Russia: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

24%

30%

60%

11%8% 7%

No pets Dog Cat Fish Bird Other

37© GfK 2016 | Pet ownership

Spain

38© GfK 2016 | Pet ownership

38% 37%

23%

9%11%

9%

No pets Dog Cat Fish Bird Other

Spain: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

39© GfK 2016 | Pet ownership

39%36%

21%

9% 11%8%

No pets Dog Cat Fish Bird Other

Spain: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

37% 38%

25%

9%12%

10%

No pets Dog Cat Fish Bird Other

40© GfK 2016 | Pet ownership

Sweden

41© GfK 2016 | Pet ownership

51%

22%

28%

6%3%

6%

No pets Dog Cat Fish Bird Other

Sweden: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

42© GfK 2016 | Pet ownership

57%

17%

24%

6%3% 3%

No pets Dog Cat Fish Bird Other

Sweden: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

44%

26%

32%

5%3%

9%

No pets Dog Cat Fish Bird Other

43© GfK 2016 | Pet ownership

Turkey

44© GfK 2016 | Pet ownership

50%

12%15% 16%

20%

3%

No pets Dog Cat Fish Bird Other

Turkey: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

45© GfK 2016 | Pet ownership

53%

10%15% 16% 18%

3%

No pets Dog Cat Fish Bird Other

Turkey: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

46%

14% 15% 15%

25%

4%

No pets Dog Cat Fish Bird Other

46© GfK 2016 | Pet ownership

United Kingdom

47© GfK 2016 | Pet ownership

47%

27% 27%

9%4%

7%

No pets Dog Cat Fish Bird Other

UK: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

48© GfK 2016 | Pet ownership

51%

25% 25%

8%

3% 5%

No pets Dog Cat Fish Bird Other

UK: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

44%

29% 28%

10%5%

10%

No pets Dog Cat Fish Bird Other

49© GfK 2016 | Pet ownership

Country results – North America

50© GfK 2016 | Pet ownership

Canada

51© GfK 2016 | Pet ownership

39%

33%35%

9%

4% 5%

No pets Dog Cat Fish Bird Other

Canada: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

52© GfK 2016 | Pet ownership

40%

31%34%

10%

4% 4%

No pets Dog Cat Fish Bird Other

Canada: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

38%35%

37%

9%

3%6%

No pets Dog Cat Fish Bird Other

53© GfK 2016 | Pet ownership

USA

54© GfK 2016 | Pet ownership

30%

50%

39%

11%6% 6%

No pets Dog Cat Fish Bird Other

USA: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

55© GfK 2016 | Pet ownership

28%

52%

40%

12%7%

4%

No pets Dog Cat Fish Bird Other

USA: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

31%

48%

38%

10%

4%8%

No pets Dog Cat Fish Bird Other

56© GfK 2016 | Pet ownership

Country results – Latin America

57© GfK 2016 | Pet ownership

Argentina

58© GfK 2016 | Pet ownership

18%

66%

32%

8% 7% 6%

No pets Dog Cat Fish Bird Other

Argentina: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

59© GfK 2016 | Pet ownership

18%

66%

29%

8% 9%6%

No pets Dog Cat Fish Bird Other

Argentina: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

19%

67%

36%

7% 6% 6%

No pets Dog Cat Fish Bird Other

60© GfK 2016 | Pet ownership

Brazil

61© GfK 2016 | Pet ownership

24%

58%

28%

7%11%

5%

No pets Dog Cat Fish Bird Other

Brazil: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

62© GfK 2016 | Pet ownership

21%

59%

28%

7%10%

4%

No pets Dog Cat Fish Bird Other

Brazil: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

26%

57%

29%

7%11%

5%

No pets Dog Cat Fish Bird Other

63© GfK 2016 | Pet ownership

Mexico

64© GfK 2016 | Pet ownership

19%

64%

24%

10% 10%7%

No pets Dog Cat Fish Bird Other

Mexico: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

65© GfK 2016 | Pet ownership

20%

65%

22%

10% 10%6%

No pets Dog Cat Fish Bird Other

Mexico: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

19%

62%

26%

10% 10% 8%

No pets Dog Cat Fish Bird Other

66© GfK 2016 | Pet ownership

Country results – Asia-Pacific

67© GfK 2016 | Pet ownership

Australia

68© GfK 2016 | Pet ownership

38% 39%

29%

13%10% 8%

No pets Dog Cat Fish Bird Other

Australia: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

69© GfK 2016 | Pet ownership

41%36%

27%

14%9%

7%

No pets Dog Cat Fish Bird Other

Australia: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

34%

41%

32%

13% 11% 9%

No pets Dog Cat Fish Bird Other

70© GfK 2016 | Pet ownership

China

71© GfK 2016 | Pet ownership

53%

25%

10%

17%

5% 5%

No pets Dog Cat Fish Bird Other

China: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

72© GfK 2016 | Pet ownership

51%

24%

9%

19%

5% 7%

No pets Dog Cat Fish Bird Other

China: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

56%

25%

12%15%

4% 4%

No pets Dog Cat Fish Bird Other

73© GfK 2016 | Pet ownership

Hong Kong

74© GfK 2016 | Pet ownership

64%

14%10%

14%

3% 5%

No pets Dog Cat Fish Bird Other

Hong Kong: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

75© GfK 2016 | Pet ownership

64%

13%9%

12%

3%5%

No pets Dog Cat Fish Bird Other

Hong Kong: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

64%

15%10%

15%

4% 5%

No pets Dog Cat Fish Bird Other

76© GfK 2016 | Pet ownership

Japan

77© GfK 2016 | Pet ownership

63%

17%14%

9%

2% 4%

No pets Dog Cat Fish Bird Other

Japan: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

78© GfK 2016 | Pet ownership

63%

18%14%

8%

2%5%

No pets Dog Cat Fish Bird Other

Japan: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

62%

16% 15%9%

2%5%

No pets Dog Cat Fish Bird Other

79© GfK 2016 | Pet ownership

South Korea

80© GfK 2016 | Pet ownership

68%

20%

6% 7%

1%3%

No pets Dog Cat Fish Bird Other

South Korea: Pet ownership

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

81© GfK 2016 | Pet ownership

69%

17%

4%8%

1% 3%

No pets Dog Cat Fish Bird Other

South Korea: Pet ownership by gender

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded

67%

23%

8% 6%

0%4%

No pets Dog Cat Fish Bird Other

82© GfK 2016 | Pet ownership

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