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1© GfK 2016 | Pet ownership
Pet ownershipGlobal GfK survey
May 2016
2© GfK 2016 | Pet ownership
Global GfK survey:
Pet ownership
*To see country results, click on the map. To go back to the table of content,
click on the GfK logo anywhere in the document.
Country results
Methodology
Global results
1
2
3
3© GfK 2016 | Pet ownership
Methodology
4© GfK 2016 | Pet ownership
Countries covered, methodology and sample size
GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Australia (online/n=1000)
Belgium (online/n=1012)
Brazil (online/n=1512)
Canada (online/n=1012)
China (online/n=1501)
Czech Republic (online/n=1003)
France (online/n=1517)
Germany (online/n=1511)
Hong Kong (online/n=1003)
Italy (online/n=1521)
Japan (online/n=1533)
Mexico (online/n=1029)
Netherlands (online/n=1001)
Poland (online/n=1005)
Russia (online/n=1514)
South Korea (online/n=1000)
Spain (online/n=1534)
Sweden (online/n=1000)
Turkey (online/n=831)
UK (online/n=1501)
USA (online/n=1536)
5© GfK 2016 | Pet ownership
Question
Do you have any of these pets currently living with you?
Select all that apply.
Dog
Cat
Fish
Bird
Other
Do not have any pets
6© GfK 2016 | Pet ownership
Global results
7© GfK 2016 | Pet ownership
Over half of people internationally have at least one pet
Argentina, Mexico and Brazil have highest percentage of pet-owners
Asians are least likely to own a pet
Women beat men for pet dog or cat, men beat women for pet fish
Dogs are the most popular pet in Argentina, Mexico and Brazil
Cats are most popular in Russia, France and the USA
Pet fish are most popular in China, pet birds in Turkey
Highlights
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
8© GfK 2016 | Pet ownership
43%
33%
23%
12%
6% 6%
No pets Dog Cat Fish Bird Other
Pet ownership
Across 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
9© GfK 2016 | Pet ownership
43%
32%
22%
14%
6% 6%
No pets Dog Cat Fish Bird Other
Pet ownership by gender
Across 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
43%
34%
25%
11%
6% 6%
No pets Dog Cat Fish Bird Other
10© GfK 2016 | Pet ownership
Pet ownership – Top 3
Across 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
No pets
Dog
Cat
Fish
Bird
Other
South Korea: 68%
Hong Kong: 64%
Japan: 63%
Argentina: 66%
Mexico: 64%
Brazil: 58%
Russia: 57%
France: 41%
USA: 39%
China: 17%
Turkey: 16%
Belgium: 15%
Turkey: 20%
Spain: 11%
Brazil: 11%
Czech Republic: 15%
Belgium: 12%
Poland: 11%
11© GfK 2016 | Pet ownership
Pet ownership by country
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
12© GfK 2016 | Pet ownership
Country results – Europe
13© GfK 2016 | Pet ownership
Belgium
14© GfK 2016 | Pet ownership
38%
29%33%
15%
8%12%
No pets Dog Cat Fish Bird Other
Belgium: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
15© GfK 2016 | Pet ownership
41%
27%33%
15%
8% 8%
No pets Dog Cat Fish Bird Other
Belgium: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
35%
30%33%
15%
7%
15%
No pets Dog Cat Fish Bird Other
16© GfK 2016 | Pet ownership
Czech Republic
17© GfK 2016 | Pet ownership
35%38%
26%
14%
8%
15%
No pets Dog Cat Fish Bird Other
Czech Republic: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
18© GfK 2016 | Pet ownership
37%34%
23%
14%
8%
14%
No pets Dog Cat Fish Bird Other
Czech Republic: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
32%
42%
28%
14%
8%
17%
No pets Dog Cat Fish Bird Other
19© GfK 2016 | Pet ownership
France
20© GfK 2016 | Pet ownership
35%
29%
41%
12%
5%9%
No pets Dog Cat Fish Bird Other
France: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
21© GfK 2016 | Pet ownership
39%
27%
37%
12%
7% 7%
No pets Dog Cat Fish Bird Other
France: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
31% 31%
46%
12%
4%
12%
No pets Dog Cat Fish Bird Other
22© GfK 2016 | Pet ownership
Germany
23© GfK 2016 | Pet ownership
47%
21%
29%
9%6%
9%
No pets Dog Cat Fish Bird Other
Germany: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
24© GfK 2016 | Pet ownership
51%
19%
26%
8% 6% 8%
No pets Dog Cat Fish Bird Other
Germany: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
43%
24%
31%
9%6%
10%
No pets Dog Cat Fish Bird Other
25© GfK 2016 | Pet ownership
Italy
26© GfK 2016 | Pet ownership
33%
39%
34%
11%8% 8%
No pets Dog Cat Fish Bird Other
Italy: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
27© GfK 2016 | Pet ownership
34%38%
33%
11%7% 7%
No pets Dog Cat Fish Bird Other
Italy: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
32%
41%
35%
12%8% 10%
No pets Dog Cat Fish Bird Other
28© GfK 2016 | Pet ownership
Netherlands
29© GfK 2016 | Pet ownership
46%
25% 26%
11%7% 8%
No pets Dog Cat Fish Bird Other
Netherlands: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
30© GfK 2016 | Pet ownership
49%
23% 23%
13%
6% 6%
No pets Dog Cat Fish Bird Other
Netherlands: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
42%
27% 28%
9% 7%11%
No pets Dog Cat Fish Bird Other
31© GfK 2016 | Pet ownership
Poland
32© GfK 2016 | Pet ownership
30%
45%
32%
12%7%
11%
No pets Dog Cat Fish Bird Other
Poland: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
33© GfK 2016 | Pet ownership
31%
44%
29%
11%8% 9%
No pets Dog Cat Fish Bird Other
Poland: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
29%
45%
35%
13%
6%
12%
No pets Dog Cat Fish Bird Other
34© GfK 2016 | Pet ownership
Russia
35© GfK 2016 | Pet ownership
26%29%
57%
11%9% 7%
No pets Dog Cat Fish Bird Other
Russia: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
36© GfK 2016 | Pet ownership
28% 28%
53%
12%9% 7%
No pets Dog Cat Fish Bird Other
Russia: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
24%
30%
60%
11%8% 7%
No pets Dog Cat Fish Bird Other
37© GfK 2016 | Pet ownership
Spain
38© GfK 2016 | Pet ownership
38% 37%
23%
9%11%
9%
No pets Dog Cat Fish Bird Other
Spain: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
39© GfK 2016 | Pet ownership
39%36%
21%
9% 11%8%
No pets Dog Cat Fish Bird Other
Spain: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
37% 38%
25%
9%12%
10%
No pets Dog Cat Fish Bird Other
40© GfK 2016 | Pet ownership
Sweden
41© GfK 2016 | Pet ownership
51%
22%
28%
6%3%
6%
No pets Dog Cat Fish Bird Other
Sweden: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
42© GfK 2016 | Pet ownership
57%
17%
24%
6%3% 3%
No pets Dog Cat Fish Bird Other
Sweden: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
44%
26%
32%
5%3%
9%
No pets Dog Cat Fish Bird Other
43© GfK 2016 | Pet ownership
Turkey
44© GfK 2016 | Pet ownership
50%
12%15% 16%
20%
3%
No pets Dog Cat Fish Bird Other
Turkey: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
45© GfK 2016 | Pet ownership
53%
10%15% 16% 18%
3%
No pets Dog Cat Fish Bird Other
Turkey: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
46%
14% 15% 15%
25%
4%
No pets Dog Cat Fish Bird Other
46© GfK 2016 | Pet ownership
United Kingdom
47© GfK 2016 | Pet ownership
47%
27% 27%
9%4%
7%
No pets Dog Cat Fish Bird Other
UK: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
48© GfK 2016 | Pet ownership
51%
25% 25%
8%
3% 5%
No pets Dog Cat Fish Bird Other
UK: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
44%
29% 28%
10%5%
10%
No pets Dog Cat Fish Bird Other
49© GfK 2016 | Pet ownership
Country results – North America
50© GfK 2016 | Pet ownership
Canada
51© GfK 2016 | Pet ownership
39%
33%35%
9%
4% 5%
No pets Dog Cat Fish Bird Other
Canada: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
52© GfK 2016 | Pet ownership
40%
31%34%
10%
4% 4%
No pets Dog Cat Fish Bird Other
Canada: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
38%35%
37%
9%
3%6%
No pets Dog Cat Fish Bird Other
53© GfK 2016 | Pet ownership
USA
54© GfK 2016 | Pet ownership
30%
50%
39%
11%6% 6%
No pets Dog Cat Fish Bird Other
USA: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
55© GfK 2016 | Pet ownership
28%
52%
40%
12%7%
4%
No pets Dog Cat Fish Bird Other
USA: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
31%
48%
38%
10%
4%8%
No pets Dog Cat Fish Bird Other
56© GfK 2016 | Pet ownership
Country results – Latin America
57© GfK 2016 | Pet ownership
Argentina
58© GfK 2016 | Pet ownership
18%
66%
32%
8% 7% 6%
No pets Dog Cat Fish Bird Other
Argentina: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
59© GfK 2016 | Pet ownership
18%
66%
29%
8% 9%6%
No pets Dog Cat Fish Bird Other
Argentina: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
19%
67%
36%
7% 6% 6%
No pets Dog Cat Fish Bird Other
60© GfK 2016 | Pet ownership
Brazil
61© GfK 2016 | Pet ownership
24%
58%
28%
7%11%
5%
No pets Dog Cat Fish Bird Other
Brazil: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
62© GfK 2016 | Pet ownership
21%
59%
28%
7%10%
4%
No pets Dog Cat Fish Bird Other
Brazil: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
26%
57%
29%
7%11%
5%
No pets Dog Cat Fish Bird Other
63© GfK 2016 | Pet ownership
Mexico
64© GfK 2016 | Pet ownership
19%
64%
24%
10% 10%7%
No pets Dog Cat Fish Bird Other
Mexico: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
65© GfK 2016 | Pet ownership
20%
65%
22%
10% 10%6%
No pets Dog Cat Fish Bird Other
Mexico: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
19%
62%
26%
10% 10% 8%
No pets Dog Cat Fish Bird Other
66© GfK 2016 | Pet ownership
Country results – Asia-Pacific
67© GfK 2016 | Pet ownership
Australia
68© GfK 2016 | Pet ownership
38% 39%
29%
13%10% 8%
No pets Dog Cat Fish Bird Other
Australia: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
69© GfK 2016 | Pet ownership
41%36%
27%
14%9%
7%
No pets Dog Cat Fish Bird Other
Australia: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
34%
41%
32%
13% 11% 9%
No pets Dog Cat Fish Bird Other
70© GfK 2016 | Pet ownership
China
71© GfK 2016 | Pet ownership
53%
25%
10%
17%
5% 5%
No pets Dog Cat Fish Bird Other
China: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
72© GfK 2016 | Pet ownership
51%
24%
9%
19%
5% 7%
No pets Dog Cat Fish Bird Other
China: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
56%
25%
12%15%
4% 4%
No pets Dog Cat Fish Bird Other
73© GfK 2016 | Pet ownership
Hong Kong
74© GfK 2016 | Pet ownership
64%
14%10%
14%
3% 5%
No pets Dog Cat Fish Bird Other
Hong Kong: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
75© GfK 2016 | Pet ownership
64%
13%9%
12%
3%5%
No pets Dog Cat Fish Bird Other
Hong Kong: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
64%
15%10%
15%
4% 5%
No pets Dog Cat Fish Bird Other
76© GfK 2016 | Pet ownership
Japan
77© GfK 2016 | Pet ownership
63%
17%14%
9%
2% 4%
No pets Dog Cat Fish Bird Other
Japan: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
78© GfK 2016 | Pet ownership
63%
18%14%
8%
2%5%
No pets Dog Cat Fish Bird Other
Japan: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
62%
16% 15%9%
2%5%
No pets Dog Cat Fish Bird Other
79© GfK 2016 | Pet ownership
South Korea
80© GfK 2016 | Pet ownership
68%
20%
6% 7%
1%3%
No pets Dog Cat Fish Bird Other
South Korea: Pet ownership
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
81© GfK 2016 | Pet ownership
69%
17%
4%8%
1% 3%
No pets Dog Cat Fish Bird Other
South Korea: Pet ownership by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
67%
23%
8% 6%
0%4%
No pets Dog Cat Fish Bird Other
