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DESCRIPTION
Semester long Marketing Management Project. Analyzing the cold medicine market and making decisions based on consumer data research published over a set of 8 years.
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2. STRATEGY
Marketing plan and implementation
3. 4. 5. STRATEGY
How it changed over time and why
6. RESULTS
Current state of products / brand
7. RESULTS
Explain why you ended up here and any radical changes in last
period
8. ADVICE
For Allround:Analysis, strategy, organization
9. ADVICE
For You:What are the big take-aways
10. Q&A
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