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Presentation on How to do Business in Poland
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Poland
•Primary focus on World War II •Polish Committee of National Liberation set up in 1944 by the Communist Poles and Russians at Lublin•1980’s •Democracy
•Nuclear Family•13.7 million households•75% consists of 3 people
•Parental Roles•Birth rates
• Increased to 9.7 million from 9.3 million in 2002
•Marriage and Courtship•Single is the new trend
•Primary Education•6 years
•Secondary Education•2 to 4 years
•Higher Education• 2 million Students enrolled• 94 Public Colleges
•Literacy Rate•99.3% over the age of 15
•Religions: Catholic, Christian, Jewish•Conservative but moving in the direction of becoming more liberal •Terrorism is not an issue
.
•Civil Code Law •No visible corruption problems
•Democracy state•Positive relation with the U.S. •Poland wants to see U.S. firms achieve success in the Polish market•Strong supporter of the American military and economic presence in Europe•Supports international counterterrorism efforts and NATO’s ISAF mission in Afghanistan
1) Look them in the eye and have a firm hand shake
2) Address someone by Mr. or Ms.
3) Build a strong relationship on trust
4) Very common to build relationships over food.
5) Never discuss work unless it is discussed by the other party.
6) If you are asked to a meal your host typically pays
7) Presentations should not only be factual but it should also be applicable for Poles
8) Decisions are not usually made right away, there is time made for discussion later
Total Population• 38.1 million• Decrease in population of .4%• Concentrated in the urban areas • Moving to more rural areas• Ranked 8th in Europe (30th in the world)• Birthrate: 1.28 children per female• 96% population is Polish
0-4 yrs: 1,820,0005-9 yrs: 1,787,00010-14 yrs: 2,038,00015-19 yrs: 2,529,00020-24 yrs: 2,955,00025-29 yrs: 2,266,00030-34 yrs: 3,025,00035-39 yrs: 2,634,00040-44 yrs: 2,328,00045-49 yrs: 2,524,00050-54 yrs: 2,990,00055-59 yrs: 2,807,00060-64 yrs: 2,123,00065-69 yrs: 1,373,00070-74 yrs: 1,356,00075-79 yrs: 1,133,00080+ yrs: 1,242,000
• Income per capita
• Average income per household
• Distribution of wealth
Communication Types
• Telephones
• Mobile phones
• Computers
• Internet
• Radios
• Newspapers and Magazines
• Cable and satellite television
• Automobiles
• Airports
• Technology research and development hub for most of Central and Eastern Europe
• Multinational companies holding their research and development centres in Poland
Poland has the largest broadcasting
market in Eastern and Central Europe
Main Forms Of Media
•Television•Radio•Magazines and Journals•Internet
•Polish radio reaches over half of the population•20 million internet users/52% of the population
0
10
20
30
40
Telephone Internet Radio Television
Number of Users (in millions)
Number of Users (in millions)
Retailers• Employ about 1.35 million workers
• 200 hypermarkets
• 2,500 supermarkets
• Supermarket expansion in medium-sized cities
• Fast development of discount chains
• International chains spread into medium and small towns
Wholesale Middlemen•Products distributed through wholesalers
• Roads/ Expressways
• Railways
Airports Sea Ports
• Labor force
• Employer-employee relations
• Worker participation
• Salaries and benefits
• Total GDP
• Historical totals
0
100000
200000
300000
400000
500000
600000
2003 2004 2005 2006 2007 2008
Total GDP (US$ millions)
Total GDP (US$ millions)
•GDP growth rates
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
2003 2004 2005 2006 2007 2008
Total GDP Growth (%)
Total GDP Growth (%)
• Primary industries
• Portions of GDP
• Public vs. Private
% of GDP
Agriculture
Mining
Manufacturing
Energy
construction
Transportation
other
• Investment rates
• Investment sectors
• Effect on GDP
0
20000
40000
60000
80000
2003 2004 2005 2006 2007 2008
Foreign investment (PLN)
Foreign investment (PLN)
• Exports• Imports• Balance of payments• Trends
0
50000
100000
150000
200000
250000
2003 2004 2005 2006 2007 2008
Exports (US$ in millions)
Imports (US$ in millions)
% of exports
Europe
Aisa-Pacific
Africa & Middle East
North America
Latin America
Australia
% of imports
Europe
Aisa-Pacific
Africa & Middle East
North America
Latin America
• Current/ historical rates
• Exchange rate effects
0
1
2
3
4
2003 2004 2005 2006 2007 2008 2009
Exchange rate (into dollars)
Exchange rate (into dollars)
• Inflation rate
• Effects of inflation
• Dealing with inflation
0
2
4
6
2003 2004 2005 2006 2007 2008
Inflation rates (%)
Inflation rates (%)
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