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POPS is the leading digital media company in Vietnam POPS is the leading and only Multi Channel Network in Vietnam dedicated to promote
Vietnamese content. We are the fastest growing digital media company with over
hundreds of artists, content creators and partners in television, publication and production
houses signed up under the POPS Network. POPS also produces original content for
network operated channels, and verticals that target specific online demographic, i.e. kids,
women, men and family.
POPS ECOSYSTEM 1. Content 2. Distribution: POPS Network and beyond 3. Social Media Marketing
+5.2 billion lifetime views, 350 million monthly views
+41 million unique cookies / month (web only)
51% male 49% female, 62% fall into the age group of 13-34
6.57 minutes of audience retention
+17,800,000 views
All original licensed content Over a hundreds active channels Over 40,000 Audio and Video files Over 29,000 Music Videos Represents 90% of the Vietnam music industry Over 6,300 of artists, labels and partners signed with POPS
Key Channels in the POPS Network
Television Networks Publications POPS Operated YouTube Stars
Key channel verticals in women, kids, comedy, entertainment and music.
POPS has 90% of the music industry under exclusive licensing rights All entertainment partners are under exclusive partnership for 2 years
with automatic renewal
**Limited list shown
POPS Music Views (Nov 7, 2011 May 31, 2014) Monthly Growth
POPS Entertainment Views (Oct 12 May 14) Monthly Growth
POPS Original Comedy Series
Over 6.6 millions views within 1 month!
Over 13.8 millions views within 6 month!
Demographics Music
Demographics Entertainment
Case Study
POPS & Ringier presents Beauty Star #1 beauty channel on YouTube in Vietnam
1.6 million views with over 17k subscribers
Achieved KPI of 100k views within 5 days
Views & Demographic
123 Comments 988 Likes v 66 Dislikes
Comedy Web Series
CASE STUDY: Pocari Sweat Vietnam
YouTube Influencers
ST.319 Dance Group
Toan Shinoda vBlogger
BB&BG Comedy
Comedy Web Series
YouTube Influencers
ST.319 Dance Group
Toan Shinoda vBlogger
BB&BG Comedy
3,805,788 views in 3 months
Some posts from POPS with high ER, above 4%.
ER: 10.03% ER: 4.9% ER: 9.27%
CASE STUDY: Harley Davidson
!Block from other users uploading.
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+84 (0)91 907 7294
THANK YOU!
esther@pops.com.vn www.pops.vn
Integrated Digital Marketing Services: Clients
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