Position company to acquire desired business image 4.05 Describe how Venues attract customers

Position company to acquire desired business image

4.05

Describe how Venues attract customers.

VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEEShttp://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour/

http://www.theverge.com/2012/9/24/3382066/brooklyn-nets-barclays-center-the-most-high-tech-stadium-in-sports

http://www.youtube.com/watch?v=EUs70OZnqpc

http://www.youtube.com/watch?v=_uFt-wEj7jY

http://www.youtube.com/watch?v=DV4oeYIDNLk

ELEMENTS CONTRIBUTING TO

VENUE ATTRACTIVENESS 1. The FACILITY– Accessibility

• Public transportation• Handicap accessible

– Surrounding area• Entertainment• Shopping

– Parking• Easy, Inexpensive, Abundant

– Design/layout• Historic or State of the art

– Amenities• Suites, Playgrounds, Attractions

– Traffic Patterns• Easy to access

– Cleanliness

Design/layout• Well marked signs• Number of entrances/exits• Unobstructed views from seats• East to find seats• Wide seats for comfort• Modern scoreboard(s)• Building appearance• Sound system• Concessions and bathrooms

are convenient to locate

Amenities• Adequate bathrooms for men

and women (and families)• Number of concessions • Types of food • Amount of parking spaces• Public Transportation• Club level amenities • Wi-Fi - ATM• Cup holders

The Facility . . .

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS

2. PERSONNEL– Adequate amount of workers– Friendly and helpful– Knowledgeable

3. SENSE OF SECURITY– Customers want to feel safe– Will not attend events in unsafe areas– http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/

Personnel• Personnel can assist to

maintain attractiveness of venue and improve the experience for attendees

• Maintenance • Parking • Ushers• Ticket Sales/taker• Concession

Security• Security can assist to maintain

attractiveness of venue and improve the experience for attendees

• Security guards & police• First Aid – DD programs• Lost and found –

– items or children!

• Announcements/paging

• If a facility is not secure, people will not attend to avoid dangerous situations

4.05 Partner Assignment • Complete the Venue Research Assignment• Located on my website• http://neary.cmswiki.wikispaces.net/SEM1+Activities

EXPLAIN AND SELECT VENUE SIGNAGE

4.06

PURPOSES of SIGNAGE

• INCREASES BRAND AWARENESS

– Exposure to large numbers of attendees

– Ex: Logo signage on outfield stadium wall during televised games

• Provide useful information to audience

– What products are available at the venue?

– Where products are available?

– What businesses sponsor the team?

• Keep audience engaged

– Moving Video Scoreboard

– Replays, trivia, games, music, graphics, ads, score updates

• Increase revenue through PROMOTIONS

– Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

TYPES of SIGNAGE

• Dasher Boards

• Floor graphicshttp://www.youtube.com/watch?v=tFWWNd6a2DE

• A-frames

• Rotational courtside messages

TYPES of SIGNAGE

• Banners

• Sideline billboards

• Electronic Message Boards

LOCATION of PROMOTIONAL SIGNAGE

• Scoreboard• Sideline• RACECARS– Logos on the hood of a racecar maximizes logo

exposure to TV and race audience• Equipment• Uniform/attire

What promotional signage do you see?

What promotional signage do you see?

What promotional signage do you see?

Creative Signage

4.06 Activity (Partner)1. Choose a company to advertise.2. Select one of 7 types of signage to use.3. Use Classroom Art Supplies/Magazines to Create

a model of your venue signage.4. Present to class. Explain type of sign and where

it would be located for max exposure.5. Class vote on best signage. Prize for winners.