PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00...

Reason for Visit

Holiday45%

VFR 33%

Business16%

0

2

4

6

8

10

2011 2012 2013 2014 2015

Visitor Numbers

Origin of Visitor

GB

US

Germ

France

Other

2015 4.6m Trips

(No change)

2015 15.43m Nights

2015 £760m spend (+1%)

2020

TARGET 1 billion industry

Tourism NI Context

External Visitors

2.3m+5% Spend

£541m+5%

05

101520253035404550

20

10

20

11

20

12

20

13

20

14

20

15

Tourism Spend £m

OvernightTourism

Spend

0

50,000

100,000

150,000

200,000

250,000

300,000

20

10

20

11

20

12

20

13

20

14

20

15

Overnight Trips

OvernightTrips

Local Tourism Performance

Total Bed-Nights - 889,416 (2015) +10%

Source: NISRA 2015

Local Tourism Data

Record Occ.

88.9% Aug 16

Hotel Room Sales 2015

143,448

Hotel Occupancy

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

100.00

JAN

UA

RY

FEB

RU

AR

Y

MA

RC

H

AP

RIL

MA

Y

JUN

E

JULY

AU

GU

ST

SEP

TEM

BER

OC

TOB

ER

NO

VEM

BER

DEC

EMB

ER

Average Hotel Occupancy2012 (9 hotels)

Average Hotel Occupancy2014

Average Hotel Occupancy2015

Origin of Visitors - Market Share

2015 2015

NI45%

GB18%

ROI13%

US13%

ROW5%

EURO6%

Hotel Visitor Profiles

NI 14%(10%)

GB 15% (16%)

ROI 6% (5%)

US 22% (18%)

ROW 8%(10%)

EUROPEAN 35% (41%)

VIC Visitor Profiles

NOTE: NISRA 2015 – ORIGIN OF VISITORS NI 38%; OTHER 62%

Origin of Visitors

* Market Share prediction

2016 in brackets

2015 Reason for Visit

Holiday 33%

VFR 44%

Business 16%

Other 7%

Legacy Promotions

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjz8M260drPAhUL6RQKHQO6D8EQjRwIBw&url=https://madeinderryfoodtours.com/&bvm=bv.135475266,d.ZGg&psig=AFQjCNHxF1KfYoY7167IcO2beWCHAUTrWw&ust=1476546219162371

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwidmK_u0drPAhUCXhQKHWYpB8AQjRwIBw&url=https://iwantfed.com/takeaways/red_pepper_grill_derry&bvm=bv.135475266,d.ZGg&psig=AFQjCNGgnBlRwJ3JZejGynFMddB3EEXrvA&ust=1476546329311263

https://www.google.co.uk/imgres?imgurl=https://iwantfed.com/assets/images/logo.png&imgrefurl=https://iwantfed.com/takeaways/red_pepper_grill_derry&docid=pbKezpJsfUHVUM&tbnid=bqnjjdIofA0iAM:&w=5000&h=5000&bih=623&biw=1366&ved=0ahUKEwj2pLfu0drPAhXLvxQKHfpRCMgQxiAIAg&iact=c&ictx=1

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjS8fuz0trPAhUCvRQKHXiKDdwQjRwIBw&url=https://iwantfed.com/takeaways/nonnas_woodfired_pizza_takeaway_derry&bvm=bv.135475266,d.ZGg&psig=AFQjCNHpVMCMLLCDGjVTPZlnPcgsmZgCTA&ust=1476546463323985

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiu7aCA09rPAhVKOBQKHW-3DtMQjRwIBw&url=http://www.weddingrelated.co.uk/wedding-listing/1097701/moran's-caterers&bvm=bv.135475266,d.ZGg&psig=AFQjCNHLC0u5MKPcqDj3iA9quv6SK7CzKQ&ust=1476546633324361

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj87Max09rPAhUHvBQKHSDqAdwQjRwIBw&url=https://www.tripadvisor.co.uk/LocationPhotoDirectLink-g186482-d2213902-i64238066-The_Sooty_Olive_Restaurant-Derry_County_Londonderry_Northern_Ireland.html&bvm=bv.135475266,d.ZGg&psig=AFQjCNGMD1N7hRaEMaj3MeO6kBnzG81yyQ&ust=1476546736912212

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjD_YugxuHPAhUHXRQKHaj_CrEQjRwIBw&url=http://www.discovernorthernireland.com/Legacy-Promotions-Londonderry-Derry-P62213&bvm=bv.135974163,d.ZGg&psig=AFQjCNH_X6CmoYAMWcR9QHhj5KO7QoDkjA&ust=1476783336604326

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjqtriQ_uHPAhWIAsAKHZYQBukQjRwIBw&url=http://www.mparchitects.net/journal-feed/bishops-gate-hotel-opens&psig=AFQjCNH4Mo6iM2td2Mn4knhkPv4Ks1xTfA&ust=1476798556745119

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwidmK_u0drPAhUCXhQKHWYpB8AQjRwIBw&url=https://iwantfed.com/takeaways/red_pepper_grill_derry&bvm=bv.135475266,d.ZGg&psig=AFQjCNGgnBlRwJ3JZejGynFMddB3EEXrvA&ust=1476546329311263

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiu7aCA09rPAhVKOBQKHW-3DtMQjRwIBw&url=http://www.weddingrelated.co.uk/wedding-listing/1097701/moran's-caterers&bvm=bv.135475266,d.ZGg&psig=AFQjCNHLC0u5MKPcqDj3iA9quv6SK7CzKQ&ust=1476546633324361

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiw15rcveHPAhWEzRQKHRmUCwkQjRwIBw&url=http://www.glenshane.co.uk/oakleaf-restaurant.html&bvm=bv.135974163,d.ZGg&psig=AFQjCNEbq3-X8tOxtKQOqHyC98TsxNWG_A&ust=1476781432503958

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwipuJyH_OHPAhVrIcAKHbekAVYQjRwIBw&url=http://www.discovernorthernireland.com/Longlevens-Ritas-Retreat-Killaloo-Londonderry-Derry-P60239&psig=AFQjCNF3tFa5exw2ku6tkIe7Tl_XwXUW7w&ust=1476798060173216

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiD8-q4_uHPAhUKKcAKHVr8A4sQjRwIBw&url=http://donegalrapeseedoil.ie/the-no-salt-chef-meets-the-donegal-captain/&bvm=bv.135974163,d.ZGg&psig=AFQjCNGr1XoNnmsMwrnzxfPt5FyIb5fTuA&ust=1476798809433608

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiB4qnHgOLPAhUHB8AKHcIXCjEQjRwIBw&url=http://www.ballyliffintownhouse.ie/photos/&bvm=bv.135974163,d.ZGg&psig=AFQjCNGKcSoC7ybTS2qKBpRn85RqHGXrRA&ust=1476799371316567

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj8hfaGueHPAhWEORQKHYOWClsQjRwIBw&url=http://www.activeme.ie/guides/attractions-2/fanad-head-fanad-peninsula-co-donegal-ireland/&bvm=bv.135974163,d.ZGg&psig=AFQjCNF8Y8ZlnbxKjPGGdaF9dZwdjHWdVA&ust=1476780161917780

http://www.drenagh.com/wp-content/uploads/2015/10/12108054_1054904954533178_1323614397553568742_n.jpg

Trade &

Consumer

Shows

Fam Visits by

Travel Trade &

Media

Trade

Leads

Destination Marketing

Nov 15 World Travel Market, London

Nov 15 ITOA Workshop, Derry *

Jan 16 Celtic Connections, Glasgow

Jan 16 ETOA, London

Jan 16 Holiday World, Dublin

Jan 16 TI Workshop, Copenhagen

Feb 16 Destination Derry Showcase, Dublin

Feb 16 Tourism NI Great Days Out, Belfast (NI/ROI)

Mar 16 St Patrick’s Day, Glasgow

Apr 16 Meet the Buyer, Belfast

June 16 TI European Team Workshop, Derry *

June 16 National Boat Show, Liverpool

July 16 National Pastoral Conf, Houston, US

Aug 16 St George’s Market, Belfast (Monthly - Oct)

Aug 16 NDM Ireland Specialist Workshop, Dublin

Sept 16 UK Inbound Workshop, Galgorm

Sept 16 TI Travel Trade Workshop, Amsterdam

Sept 16 GB Coach Operator Workshop, Belfast

Oct 16 Flavours of Ireland, London

Oct 16 BBC Good Food Show

Oct 16 TI German Workshop, Offenbach

Press Coverage

Runner Up

Press Coverage

Digital Engagement

12.5K+

10K +

22.5K +

120K+ users

THANK YOU

on behalf of the Team

PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00...

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