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PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

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Page 1: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 2: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 3: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 4: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 5: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 6: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 7: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 8: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Reason for Visit

Holiday45%

VFR 33%

Business16%

0

2

4

6

8

10

2011 2012 2013 2014 2015

Visitor Numbers

Origin of Visitor

GB

US

Germ

France

Other

Page 9: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

2015 4.6m Trips

(No change)

2015 15.43m Nights

2015 £760m spend (+1%)

2020

TARGET 1 billion industry

Tourism NI Context

External Visitors

2.3m+5% Spend

£541m+5%

Page 10: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

05

101520253035404550

20

10

20

11

20

12

20

13

20

14

20

15

Tourism Spend £m

OvernightTourism

Spend

0

50,000

100,000

150,000

200,000

250,000

300,000

20

10

20

11

20

12

20

13

20

14

20

15

Overnight Trips

OvernightTrips

Local Tourism Performance

Total Bed-Nights - 889,416 (2015) +10%

Source: NISRA 2015

Local Tourism Data

Page 11: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Record Occ.

88.9% Aug 16

Hotel Room Sales 2015

143,448

Hotel Occupancy

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

100.00

JAN

UA

RY

FEB

RU

AR

Y

MA

RC

H

AP

RIL

MA

Y

JUN

E

JULY

AU

GU

ST

SEP

TEM

BER

OC

TOB

ER

NO

VEM

BER

DEC

EMB

ER

Average Hotel Occupancy2012 (9 hotels)

Average Hotel Occupancy2013 (10 hotels)

Average Hotel Occupancy2014

Average Hotel Occupancy2015

Average Hotel Occupancy2016 (11 hotels)

Page 12: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Origin of Visitors - Market Share

2015 2015

NI45%

GB18%

ROI13%

US13%

ROW5%

EURO6%

Hotel Visitor Profiles

NI 14%(10%)

GB 15% (16%)

ROI 6% (5%)

US 22% (18%)

ROW 8%(10%)

EUROPEAN 35% (41%)

VIC Visitor Profiles

NOTE: NISRA 2015 – ORIGIN OF VISITORS NI 38%; OTHER 62%

Origin of Visitors

* Market Share prediction

2016 in brackets

2015 Reason for Visit

Holiday 33%

VFR 44%

Business 16%

Other 7%

Page 13: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 14: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 15: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Legacy Promotions

Legacy Promotions

Page 16: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 17: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 18: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 19: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Trade &

Consumer

Shows

Fam Visits by

Travel Trade &

Media

Trade

Leads

Page 20: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Destination Marketing

Nov 15 World Travel Market, London

Nov 15 ITOA Workshop, Derry *

Jan 16 Celtic Connections, Glasgow

Jan 16 ETOA, London

Jan 16 Holiday World, Dublin

Jan 16 TI Workshop, Copenhagen

Feb 16 Destination Derry Showcase, Dublin

Feb 16 Tourism NI Great Days Out, Belfast (NI/ROI)

Mar 16 St Patrick’s Day, Glasgow

Apr 16 Meet the Buyer, Belfast

June 16 TI European Team Workshop, Derry *

June 16 National Boat Show, Liverpool

July 16 National Pastoral Conf, Houston, US

Aug 16 St George’s Market, Belfast (Monthly - Oct)

Aug 16 NDM Ireland Specialist Workshop, Dublin

Sept 16 UK Inbound Workshop, Galgorm

Sept 16 TI Travel Trade Workshop, Amsterdam

Sept 16 GB Coach Operator Workshop, Belfast

Oct 16 Flavours of Ireland, London

Oct 16 BBC Good Food Show

Oct 16 TI German Workshop, Offenbach

Page 21: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 22: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Press Coverage

Runner Up

Page 23: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Press Coverage

Page 24: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 25: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

Digital Engagement

12.5K+

10K +

22.5K +

120K+ users

Page 26: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 27: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 28: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 29: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 30: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 31: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 32: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 33: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 34: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 35: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 36: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R
Page 37: PowerPoint Presentation · Hotel Room Sales 2015 143,448 Hotel Occupancy 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 JANUARY RY H L MAY JUNE Y UST BER OBER R

THANK YOU

on behalf of the Team