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IITC IITC ORGANIC INDIAORGANIC INDIA
BRINGING NATURE TO THE SUPERMARKET SHELVES
ORGANIC INDIA PRODUCTS
TULSI TEA COLLECTION
HERBAL SUPPLEMENTS
ORGANIC FOODS ORGANIC SPICES ORGANIC HERBS
LATEST ADDITIONS :
SYRUPSmade of whole organic herbs and organic sugarcane juice
ORGANIC HERBAL COLOURS for ensuring a safe holi
COMING TO THE SHELVES :
ORGANIC INDIA SKIN CARE LINE
IITC ORGANIC INDIAIITC ORGANIC INDIAFACTS AND FIGURESFACTS AND FIGURES
Rs. 30 Crore CompanyRs. 30 Crore Company Global producer of Organic and Nutritional Global producer of Organic and Nutritional
SupplementsSupplements 15 premium quality Ayurvedic Ingredients15 premium quality Ayurvedic Ingredients Nearly 12,000 farmers and over 50,000 acres Nearly 12,000 farmers and over 50,000 acres
under the contract farming under the contract farming Annual capacity of 120 tonnes of organic tulsi Annual capacity of 120 tonnes of organic tulsi Provides technological know-how to do organic Provides technological know-how to do organic
farmingfarming 65% of its produce is exported 65% of its produce is exported
PROMOTIONAL SRATEGIESPROMOTIONAL SRATEGIES
Planting TULSI saplings to save the Taj Planting TULSI saplings to save the Taj Mahal.Mahal.
Tulsi Mahotsav hosted (organic farmers Tulsi Mahotsav hosted (organic farmers feted)feted)
Tulsi Tea range launched in GermanyTulsi Tea range launched in Germany Export to USExport to US Aggressive Global online strategyAggressive Global online strategy Organic farming becoming worldwide Organic farming becoming worldwide
movementmovement
REASONS FOR UNSOLD STOCK REASONS FOR UNSOLD STOCK OF ORGANIC PRODUCTSOF ORGANIC PRODUCTS
Lack of information on availability and Lack of information on availability and certificationcertification
Price too high in relation to qualityPrice too high in relation to quality Lack of marketing initiativesLack of marketing initiatives Less retail chain coverage of organic Less retail chain coverage of organic
poducts.poducts.
TARGET CONSUMER GROUP :
•URBAN UPPER MIDDLE CLASS
• UPPER CLASS
•LOWER MIDDLE CLASS FAMILIES IN SMALLER TOWNS.(UNTTAPPED MARKET)
CONSUMERS AWARE OF THE FOLLOWING ORGANIC PRODUCTS :
TEA , RICE, WHEAT, PULSES, FRUITS AND VEGETABLES
WHAT CAN BE DONE…WHAT CAN BE DONE… AT THE LOCAL LEVEL :AT THE LOCAL LEVEL :DISTRIBUTION OF LEAFLETS –DISTRIBUTION OF LEAFLETS –
““5 REASONS TO BUY ORGANIC”5 REASONS TO BUY ORGANIC”• TASTINESSTASTINESS• NO NASTY ADDITIVESNO NASTY ADDITIVES• LET YOUR WEEKLY SHOP TAKE CARE OF LET YOUR WEEKLY SHOP TAKE CARE OF
ITSELF AND THE PLANETITSELF AND THE PLANET• A FAIR DEAL FOR ALL OUR FARMERSA FAIR DEAL FOR ALL OUR FARMERS• HIGH STANDARDS (COMES FROM HIGH STANDARDS (COMES FROM
TRUSTED SOURCES,INSPECTED ONCE A TRUSTED SOURCES,INSPECTED ONCE A MONTH)MONTH)
WHAT CAN BE DONE AT WHAT CAN BE DONE AT POINT OF PURCHASEPOINT OF PURCHASE VISUALLY APPEALING POSTERSVISUALLY APPEALING POSTERS
TASTE TESTINGTASTE TESTING RECIPE PREPARATION DEMONSTRATIONRECIPE PREPARATION DEMONSTRATION
READY TO EAT TRAYS AND PACKAGESREADY TO EAT TRAYS AND PACKAGES
FREE GROCERY BAGS OF IITC ORGANIC FREE GROCERY BAGS OF IITC ORGANIC INDIA WITH EVERY PURCHASEINDIA WITH EVERY PURCHASE
AT THE NATIONAL LEVELAT THE NATIONAL LEVELCAMPAIGN NAME :
“THE FOOD AND FARM STORY”VIDEO FILMS, DOCUMENTARIES, LEAFLETS, ON-
PACKAGE INFORMATION
“FOOD SHOULD TELL A STORY, AND, BECAUSE WE KNOW WHAT IT IS,WE CAN TELL YOU; FROM FARM TO TABLE, THE
IITC ORGANIC INDIA WAY”STORY OF PRODUCTION FOCUSSING UPON THE SMALL
SCALE FAMILY FIRM,ITS HISTORY, LOCATION AND FARMING METHODS
AWARENESS CAMPAIGNSAWARENESS CAMPAIGNS EVENTS- WHAT ARE YOU EATING, WHAT EVENTS- WHAT ARE YOU EATING, WHAT
IS ORGANIC,WHAT’S NOTIS ORGANIC,WHAT’S NOT ORGANIC FARMING TRAINING DAYORGANIC FARMING TRAINING DAY
ORGANIC VILLAGE TOURSORGANIC VILLAGE TOURS
TO AROUSE INTEREST TO AROUSE INTEREST AND PARTICIPATIONAND PARTICIPATION
PROMOTION OF CERTIFICATION PROMOTION OF CERTIFICATION PROGRAMS ON PROGRAMS ON AGRICULTURE,ORGANIC FARMING AGRICULTURE,ORGANIC FARMING THROUGH INSTITUTES THROUGH INSTITUTES
ONLINE ORGANIC CONSUMER ONLINE ORGANIC CONSUMER COMMUNITY,INTERACTIVE WEBSITESCOMMUNITY,INTERACTIVE WEBSITES
PRINT MEDIA INTIATIVESPRINT MEDIA INTIATIVES WITH MAGAZINES – HEALTHY WITH MAGAZINES – HEALTHY
RECIPES USING ORGANIC INDIA RECIPES USING ORGANIC INDIA PRODUCTSPRODUCTS
DIET TIPSDIET TIPS DIET CHARTS TO MONITOR DIET CHARTS TO MONITOR
CONSUMPTIONCONSUMPTION CATALOGUES TO BRING MORE CATALOGUES TO BRING MORE
PRODUCT AWARENESSPRODUCT AWARENESS LAUNCH OWN NEWSLETTER – LAUNCH OWN NEWSLETTER –
“ORGANIC BYTES”“ORGANIC BYTES”
EVENTSEVENTS ORGANIZATION OF ORGANIC ORGANIZATION OF ORGANIC
PRODUCTS ASIA TRADE FAIRPRODUCTS ASIA TRADE FAIR CHILDREN’S ENVIRONMENTAL CHILDREN’S ENVIRONMENTAL
HEALTH CAMPAIGNHEALTH CAMPAIGN AT SCHOOLS- DEMONSTRATIONS BY AT SCHOOLS- DEMONSTRATIONS BY
NUTRITIONISTS,HEALTHY EATING NUTRITIONISTS,HEALTHY EATING MONTHS,ACTIVITIESMONTHS,ACTIVITIES
BODY, SOUL AND SPIRIT BODY, SOUL AND SPIRIT EXPOEXPO
ON THE BANKS OF THE GANGESON THE BANKS OF THE GANGES
FOSTER YOUR INDIVIDUAL QUEST FOR WHOLENESS AND SELF
UNDERSTANDING
HOLISTIC MEDICINE AND NATUROPATHSHOLISTIC MEDICINE AND NATUROPATHS MEDITATION,YOGA,REIKIMEDITATION,YOGA,REIKI FREE SAMPLES OF ORGANIC INDIA FREE SAMPLES OF ORGANIC INDIA
PRODUCTSPRODUCTS VEGETARIANISM,RAW FOOD EVENTVEGETARIANISM,RAW FOOD EVENT SPA , DETOXIFICATION TREATMENTSSPA , DETOXIFICATION TREATMENTS COMPLETELY ORGANIC BRUNCH COMPLETELY ORGANIC BRUNCH
World famous health experts and World famous health experts and nuritionists will be invited. nuritionists will be invited.
Open air ,3 day fest to let people Open air ,3 day fest to let people experience the magic of healthy and experience the magic of healthy and pure living.pure living.
Art of living workshops, Music therapy Art of living workshops, Music therapy sessionssessions
Everything organic on the menu.Everything organic on the menu.
THANK YOUTHANK YOU
- PRANTIKA GHOSH- PRANTIKA GHOSH
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