Presentation by Charity J. Boudouris, Assistant Director University of Virginia, Advancement...

Presentation by

Charity J. Boudouris, Assistant Director

University of Virginia, Advancement Communications

DIGITAL PUBLICATIONS AND DESIGN U.Va. President’s Report

University of Virginia President’s Report 2012

University of Virginia’s President’s Report 2013

CHANGES AND

TRANSITION

CHANGES

• NEW PRESIDENT

• THE GREAT RECESSION/SUSTAINABILITY

• DIGITAL VS. AND/OR PRINT

• ANOTHER CHANGE IN LEADERSHIP 2012

• AUDIENCE — MOBILE FIRST

NEW PRESIDENT/FINAL PRINTED REPORT

PRINT & MAILING COST

12,000 COPIES COST $36,980 TO PRINT AND $12,200 TO

MAIL

PRODUCTION COST

ROUGHLY $10,000 FOR WRITING & PHOTOGRAPHY

STAFF: ONE FREELANCE WRITER, ONE DESIGNER, ONE EDITOR

TOTAL: ROUGHLY $60,000

THE GREAT RECESSION/SUSTAINABILITY

EXECUTIVE ORDER 82 GREENING OF STATE

GOVERNMENT

“All reports published by executive branch agencies

and institutions shall be published in electronic form

only, unless permission to print the report has been

granted by the Chief of Staff.”

DIGITAL VS. AND/OR PRINT

THE 2010-11 PRESIDENT’S

REPORT

2012

AUDIENCE — MOBILE FIRST

AUDIENCE — EMAIL RECIPIENTS

EMAIL OPEN RATES, DONORS

EMAIL OPEN RATES, NON-DONORS

GOOGLE ANALYTICS

19,399 Pageviews

Most go to the Home Page, two-thirds exit from

there

But they sometimes spent 2 minutes reading on

the Year in Review pages.