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Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Web 2.0
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
1.1. DefinitionDefinitionweb 2.0 in quotesweb 2.0 in quotes
A A buzzwordbuzzword that collects multiple changes in the usage and that collects multiple changes in the usage and understanding of the internet, made famous by understanding of the internet, made famous by Tom Tom O’Reilly O’Reilly (1)(1)
““Web 1.0 was about commerce. Web 2.0 is Web 1.0 was about commerce. Web 2.0 is peoplepeople””Ross MayfieldRoss Mayfield
““Web 2.0 is a state of mind. It’s a Web 2.0 is a state of mind. It’s a zen thingzen thing. “ . “ Andy BuddAndy Budd
““an emerging network-centric platform to support an emerging network-centric platform to support distributed, collaborative and cumulative distributed, collaborative and cumulative creation by its creation by its usersusers” ” John HagelJohn Hagel
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Definition & goalsDefinition & goals
Supports social interactionSupports social interaction
Encourages user participationEncourages user participation
Enhanced user experienceEnhanced user experience
Open dataOpen data
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Ways towards these goalsWays towards these goals
RIA – Rich Internet ApplicationsRIA – Rich Internet ApplicationsNew software like Ajax and flash make New software like Ajax and flash make new online applications possiblenew online applications possiblee.g. google docs, video streaminge.g. google docs, video streaming
SOA – Service orientated architecturesSOA – Service orientated architectures Provide information without technical Provide information without technical frontiersfrontierse.g. feeds, RSS, mashupse.g. feeds, RSS, mashups
Social WebSocial Web – interaction with the user – interaction with the user tagging, podcast, Wiki, blogging, feedback tagging, podcast, Wiki, blogging, feedback
Source: (2)
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
2. Web 2.0 applications2. Web 2.0 applicationsA zen thing?A zen thing?
AltaVista vs. Google AltaVista vs. Google Geocities vs. Blogger Geocities vs. Blogger MapQuest vs. Google Maps MapQuest vs. Google Maps Encarta vs. Wikipedia Encarta vs. Wikipedia Netscape vs. Firefox Netscape vs. Firefox
Source: (5)
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
Features of web 2.0 applicationsFeatures of web 2.0 applications InfowareInfoware, not software, , not software, serviceservice not product not product Open data exchange – use data outside Open data exchange – use data outside
the confines of the application, re-use, to the confines of the application, re-use, to re-mix, re-mix, across devicesacross devices
User-createdUser-created and and user-owneduser-owned data data (creative commons)(creative commons)
Collective intelligenceCollective intelligence (PageRank, (PageRank, folksonomies, popularity) folksonomies, popularity)
communitycommunity and and sense of ownershipsense of ownership, user , user contributioncontribution (reviews, comments), (reviews, comments),
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
3. Critiscism of web 2.03. Critiscism of web 2.0
““None of us are as dumb as all of None of us are as dumb as all of us.” us.” unknownunknown –> is there a real –> is there a real wisdom of crowdswisdom of crowds - wikipedia? - wikipedia?
Web 2.0 is just a Web 2.0 is just a marketing labelmarketing label for for techniques existing for many yearstechniques existing for many years
Second bubbleSecond bubble (The Economist) (The Economist)
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
4. 4. Recent developmentsRecent developments
Facebook‘s value stated Facebook‘s value stated $15 billion$15 billion (1.6% (1.6% sold to microsoft for $240 million)sold to microsoft for $240 million)
OpenSocial initiativeOpenSocial initiative for standards: google for standards: google unites xing, myspace, …unites xing, myspace, …
Online advertisement market Online advertisement market believed to believed to double in the next three years (spiegel.de)double in the next three years (spiegel.de)
Five of ten most popular sites Five of ten most popular sites in English in English are Web 2.0 (alexa.com)are Web 2.0 (alexa.com)
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
5. Web x.x5. Web x.xThe futureThe future
The web is changing from a The web is changing from a document delivery system to an document delivery system to an application platformapplication platform
Internet affects: Ethics, copyright, Internet affects: Ethics, copyright, identity, aesthetics, privacy, identity, aesthetics, privacy, cooperation, partnership, cooperation, partnership, governance, …governance, …
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007
SourcesSources
(1) Wikipedia.com, (2) Andy Gutman (1) Wikipedia.com, (2) Andy Gutman and (3) Michael Wesh on and (3) Michael Wesh on youtube.com, (4) telepolis.de, youtube.com, (4) telepolis.de, scill.descill.de, (5) Tim O’Reilly, (5) Tim O’Reilly
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