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P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

RICH HERITAGE

Tonino Lamborghini was born in Cento (Province of Ferrara) in 1947, just a few years before his family name became synonymous with fine engines and automobiles. In 1981 while serving as President of various companies within the Lamborghini Group, he decided to devote himself to one of his greatest passions: the result was that Mr. Lamborghini was able to extend the concept of luxury to products that evoke a world of passion for mechanics and uncompromising style

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

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Mr. Lamborghini’s family has been exporting Italian luxury and style for over 50 years. Located in the magnificent Palazzo del Vignola, a Renaissance villa outside Bologna, Mr.Lamborghini and his group are reaping the rewards of a major expansion, with new projects in China, South East Asia, Middle East and the United States of America. Focus has been intensified on the development and positioning luxury while also emphasising the essence of the brand: Italian genius shot through with an uncompromising spirit.

THE GROUP

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

•Commercial presence in 60

Countries

•Over 20 active partnership

agreements with international

coverage

•Over 80 international distributors

COMMERCIAL

EXPANSION

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

BRAND

EXTENSION

The company exports a style and taste that are recognizably Italian and perceived the world over as the essence of luxury, exclusivity and style. The strategy of brand extension was a revolutionary concept and made famous by Mr. Lamborghini. Following a horizontal stretching model, the brand has applied its values and goals to the successful launch and development of a variety of lifestyle categories, from clothing and accessories to beverages to luxury hotels.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

PURO TALENTO

ITALIANO

For more than 50 years Mr. Lamborghini

and his products has been a byword for

made in Italy. Instantly recognisable, the

style of the “Raging Bull” embodies a

consummately Italian tradition of elegance,

class, defiance and power that has become

synonymous the world over with originality

and luxury.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

INNOVATION

The Lamborghini brand was founded by a man who believes and invests in creativity, in

research on materials, shapes and technological processes to create objects of pleasure

that distinguish those who own them as part of an exclusive club of lovers of beauty.

ITALIAN

Lamborghini products are created and produced in Italy, a country universally known for

its culture of beauty and excellence. Italy has been the essence of the brand from the

beginning.

LEGENDARY

The Lamborghini brand is the stuff of legends, evoking the heritage of a special Italian

family with an extraordinary story. A family emblematic of Italian aspiration, flair and vision.

STRONG

The Lamborghini trademark has always been a symbol of strength, courage,

determination and boldness. The famous crest with the raging Miura Bull inspires force,

energy and power.

TIMELESS

Lamborghini products are creations that go beyond the whims of fashion. They have an

excellence that speaks to customers the world over.

OUR LEGENDARY VALUES AND HISTORY

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Ginevra and Ferruccio Lamborghini P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

MADE IN ITALY Tonino Lamborghini Energy Drink is the first Made in Italy carbonated soft drink formulated to give the right

amount of energy to those who aim at living every moment of their life intensively without giving up style. The combination of ingredients with caffeine in the Tonino Lamborghini Energy Drink: •improves concentration during stressful and difficult working periods

•improves physical performance and mental efficiency

•increases your sense of well-being

•stimulates your metabolism The Style Never Sleeps receipt finally in one can.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Hydrogen Festival,

Italy

GLOBAL PARTNERSHIP EVENTS

The Tonino Lamborghini Energy Drink allows you to be at the most exclusive and

fashionable venues with a classy and recognizable spirit: from the Cannes festival

parties to the ATP world tournament in Rome, from the most glamorous beach

parties to International marketplaces.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Events

Global Launch

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Miss Universe,

Sweden

Celebrity support

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Men’s Handball

World Championship,

Global Sponsorships

Qatar

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

ADVERTISING

AND PROMOTIONS

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

FOOD AND BEVERAGE

ENERGY DRINK

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

FOOD AND BEVERAGE

VODKA

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

FOOD AND BEVERAGE

ESPRESSO, COFFEE &

HOT CHOCOLATE

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

FOOD AND BEVERAGE

ESPRESSO

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

WORLD WIDE MEDIA COVERAGE

ITALY

ITALY

ITALY

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

WORLDWIDE MEDIA COVERAGE

CHINA

SOUTH KOREA

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

WORLWIDE MEDIA COVERAGE

GERMANY

USA

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

SOCIAL MEDIA: GLOBAL

FOLLOWING

Mr. Lamborghini supports and promotes its strong brand heritage online utilizing 2.0 marketing strategy aiming to: -Bring life to an iconic and image based experience.

-Involve users, no longer simply customers, in the production of original content.

-Develop a daily dialogue, and share activities with users, based on the products and lifestyle.

--Global marketing events , sponsorships and celebrity support and endorsements.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

HOSPITALITY: WORLWIDE

BRAND AWARENESS

Mr. Lamborghini’s hospitality projects includes Hotels, Residences, Apartment- hotels, Café Lounges and Restaurants. It represents the Group’s vision: to share the Italian elegant design and luxury lifestyle with the world.

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

TODAY IN CHINA, TOMORROW THE USA

• 30 years partnership in China for the TL Hotels

• Territory: Mainland China, Hong-Kong, Taiwan, Macau, Japan, British Columbia

• Positioning: 5 stars Hotel

• Model: Boutique and Business Hotels

• Openings: June 2012 Suzhou, Nov 2012 Kunshan, Nov 2013 Huang-shi, 2014 Xuzhou, 2016 Taihu, 2016 Xiaoshan (Hongzhou), 2017 Dongguan Taishang

• Expansion 10 hotels in the next 5 years

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

Huang-Shi

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

COMING SOON

Dongguan Taishang

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

COMING SOON

Xiaoshan

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

LOUNGES & RESTAURANTS: GLOBAL BRAND AWARENESS

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9

D i s t r i b u t e d i n t h e U S b y : 2 1 s t C e n t u r y P r o m o t i o n s L L C

S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9 i n f o @ 2 1 c p r o m o . c o m

P r o p r i e t a r y & C o n f i d e n t i a l : 2 1 s t C e n t u r y P r o m o t i o n s L L C i n f o @ 2 1 c p r o m o . c o m S c o t t S i m o n 9 1 7 . 5 4 8 . 7 5 3 9