professional lighteners demi semidemandware.edgesuite.net/aabj_prd/on/demandware.static/... ·...

permanent crème & liquid100%FlawlessGraycoverage

PureIonicMicropigmentsFordeepermoreintensecolordeposit

WheatProteinHelpstoensurestronger,shinier,healthierhair

RefreshingFragrance

demi permanentcrème hair color NoAmmonia Botanicalshelp tomaintain healthyhair structureand impeccableshine

Pro-VitaminB-5JojobaOilAloeVeraVitaminE

semi permanenthair color NoPeroxide NoAmmonia SilkProtein AloeVera Panthenol

demi permanent & semi permanentsorichandconditioningtheycanbeused

immediatelyafterachemicalrelaxerortexturizerservice.

305984305984

demi permanent crème hair color

demi permanent crème hair color

brilliantSHINE

fadeRESISTANT

intenseCONDIT IONING

professional lightenersEuropeanformulas,bothsuitableforonoroffthescalpapplications.

Ion™ColorBrilliance™PowderLightener •Conditioningdust-freeformula. •Enrichedwithgardeniaandcoconutoilforoptimum conditioningandmoistureretentionduringdecolorizing. •Moisturerichcombinationofactiveingredients. •Creamyconsistencystaysmoistthroughoutentirelighteningprocess.

Ion™ColorBrilliance™AMMONIAFREEPowderLightener •Europeanformulationwithoutdamagingammonialiftsupto7levels. •Uniquemoisturerichcombinationofactiveingredientsisidealforall lighteningtechniquesonoroffthescalp.

Ion™ColorBrilliance™CrèmeOilLightener •Advancedsuper-lighteningactiondeliverssmooth, evenlighteningfromscalptoends. •Moisturerichcrèmeoilformulaprotectsand conditionsasitlightens. •UniqueoilbaseinfusedwithexoticArganOil. •Strengtheningwheatproteinhelpstomaintaintensile strengthduringlightening.

6W

6W

IONTM INTENSIVE SHINETM DEMI HAIR COLOR CAN BE USED TO:

•Enhance, change or increase the color intensity ofnaturalorcolor-treatedhair•Add fashion tonesandshinetonaturalhair•Tonepre-lightenedorhighlightedhair•Cover and blend gray hair withoutliftingthehair’snaturalpigment•Add color immediately followingarelaxerorpermanentwave• Refresh and renew faded mid-lengths and ends,whileprocessingpermanentcoloratthescalp•Fill over-lightenedhairbeforeatint-backservice

IONSENSITIVESCALP®CRÈMEDEVELOPERSTheEuropeanformulationofIonSensitiveScalp

®CrèmeDevelopercontains

ionicbufferstohelpguardagainstscalpsensitivity.Thewheatproteinhelpstoensureshinier,stronger,healthierhairaftercoloring.Theclean,refreshingfragrance,helpsmasktheammoniaodorwhenit’smixedwithprofessionalhaircolororlighteners.Availablein10,20,30,and40volume.*Ion

TMIntensiveShine

TMDemiPermanentismixedwith10volume.

ION™COLORBRILLIANCE™COLORCORRECTORIfthehairhaspreviouslybeencoloredwithpermanenthaircolorthenanapplicationofIon

TMColorCorrectorshouldbedonefirst.Remembertint won’t lift tint.

IonTM

ColorCorrectoristhesafechoiceforremovingpermanenthaircolor.Easytouseforminimaltomoderatecolorremoval.Uniqueformulaworksbyreducingthesizeoftheartificialcolormoleculessotheycanbeeasilyrinsedfromthehair.

ensurecolorperfectionwith iontm color supplement products

Pre Color Treatment•Formulathathelpstoeventheporosityofthehairpriortotinting,lightening,permanentwaving,orrelaxing.•Alphahydroxyacidsandcitrusextractshelptoensureevencolorresultsfromscalptoends.

After Color Treatment•Uniquetreatmentstopstheoxidationprocessafterallchemicalservices.•Uniquetripleactionformulahelpstoeliminatetracesofremainingoxidizingagents,sealsthecuticlelayerofthehair,andhelpstorestorethenaturalpHofthehairandskin.•Locksinhaircolorandensurescolorlongevitybetweenapplications.

IonTM

Color Solutions•Prolongshaircolor.•Protectsfromheatstylingandenvironmentaldamage.•Leaveshairstrong,shinyandmanageable.•ParabenFree.

IonTM

Repair Solutions•Fortifies,repairs,andstrengthens.•Forweak,damagedhair.•Leaveshairsofter,strongerandmorehealthy-looking.

Stain Remover•Aloerichformulahelpstogentlyremoveunwantedcolorresidueontheforehead,ears,neck,andhands.

Stain Barrier Crème•Infusedwithavocadooiltomoisturizeandhelppreventunwantedcolorresiduefromstainingthehairlineandneck.

hair care solutions

Over70formulastofitallyourhairneeds,especiallyprotectionandenhancement

foryourcolortreatment.

TMTMstyling solutions

BrushesandCombsProfessionalstylingtoolswithadvancedionictechnologytoprovideshinierandhealthierlookinghair.Ion’scombs,aredesignedwiththefinestmaterials,strength,andflexibilitytocreatemultiplehairstyles.

FlatIronsProfessionalstylingtoolscraftedwithadvancedionictechnologyandcuttingedgeheatsystemstostraighten,smooth,style,andcreateexceptionalshinewhileminimizingheatdamage.

CurlingIronsTitaniumtechnologyprovidesmaximumcurlretention,unsurpassedheatdistributionandhightemperaturestability.

DryersIonicTourmalineTechnologyemitsnegativeionstoconditionandhydratehairprovidingshinier,healthierlookinghair.

SOLUTIONS:Anti-frizz,Repair,Finishing,Moisture,andSmooth.

6W

NoAmmoniaNoAmmonia

•LuxuriousLong-LastingDepositonlyhaircolorWITHOUT AMMONIA

•Graycoverageupto100%.See Color Objective Chart

•MaximumLightReflectionandShine

•SamedayColorwithChemicalRelaxersandPermanentWaves

•IonicProtectionforStrongerHairStructure

•RefreshingFragrance

•BotanicallyDerivedNourishingIngredients

INTENSIVE SHINETM DEMI PERMANENT EuropeanFormulaProvides:

color objective chart comparison chartpalette

Botanicalshelptomaintainahealthyhairstructurethatisperfectlybalancedwithimpeccableshine.

APPLICATION:Alwaysweargloves.Usinganon-metallicbowlortintbottle,mix2ozofIon™IntensiveShine™DemiHairColorwitheither2ozor4ozofIonSensitiveScalp®CrèmeDeveloper10volume. See Color Objective Chart.Applymixtureimmediatelyaftermixingtodryhair.

For natural, non color-treated hair (virgin application): ApplyIntensiveShine™formulatothescalparea.Immediatelyworkthroughmid-lengthsandends.

For Retouching: ApplyIntensiveShine™formulatothescalp(newgrowth)area.Processforhalftherecommendedprocessingtime,andthenworkformulathroughthemid-lengthsandends.Finishprocessing.

ionprofessional.com

HOWTOUSE:Selectdesiredshade.Mix2ozofIntensiveShine™DemiHairColorwith4ozIonSensitiveScalp®CrèmeDeveloper10Volumeinanon-metallicbowl.Mixingratiois1:2unlessotherwisenoted.See Color Objective Chart.

• Allinstructionsarebasedonaverage texture,normalporosity.Finehairismuch morereceptivetohaircoloringwhere coarsehairisnot.UseIon™ColorBrilliance™ Pre-ColorTreatmenttohelpensureevencolor resultsfromscalptoends.

• A5-minutecooldownisrecommendedif heatisusedpriortorinsing.

TIMING:Standardprocessingtimeis10–40minutesatroomtemperatureand10–15minuteswithheat.Afterprocessing,rinsethoroughlyandshampoo.LockinhaircolorfollowingtheshampoowithIon™ColorBrilliance™AfterColorTreatment.

COLOR OBJECTIVE DESIRED RESULT

SELECT AN INTENSIVE SHINETM SHADE THAT IS: MIXING RATIO WITHOUT HEAT WITH HEAT

Gray Coverage up to 60%

Blendgrayhair.Reducethecontrastbetweengrayandpigmentedhair.

Samelevelorlighterthanthepigmentedhair.*Forresistantgray,selectashadethesamelevelasthepigmentedhair.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

Gray Coverage up to 100%

Blendgrayhair.Reducethecontrastbetweengrayandpigmentedhair.

Samelevelorlighterthanthepigmentedhair.*Forresistantgray,selectashadethesamelevelasthepigmentedhair.

1:12 oz Color + 2 ozIonSensitiveScalp®CrèmeDeveloper10volume

30-40min. 15-20min.

Enhancing Addorchangetoneofnaturalhaircolor.

Lighterthantheexistingnaturallevel.Whenusingashadelighterthantheexistinglevelongray,thehairwillappearhighlightedorbrightenedwithnaturalgrayblending.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

Deepening Darkennaturalshadelevel

Samelevelordarkerthanexistinglevel.

1:12 oz Color + 2 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

Toning Changeoraddtonetopre-lightenedorhighlightedhair.

Samelevelorlighterthanthepre-lightenedhair.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

10-15min. NOT RECOMMENDED

Refreshing Refreshandrenewfadedcolorthroughoutthemid-lengthsandends,whileprocessingpermanentcoloratthescalp.

LighterthantheIonTMColorBrillianceTMPermanentColoratthescalp.IonTMIntensiveShineTMDemiPermanentisthenusedonthemid-lengthandends.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

Color Correction/ Tint Back

Returnhaircolorbackto,orclosetoatonesimilartoitsnaturalcolor.

Strandtesttodeterminecorrecttoneandlevel.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

10-15min. NOT RECOMMENDED

Color immediately following a relaxer or permanent wave

Refreshand/orrenewcolorsameday.

Lighterthantheexistingnaturalorartificialcolor.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. NOT RECOMMENDED

Brilliant Shine or for diluting color intensity

Clear/00isacolorlessshadethatwillgiveyoubrilliantshinewhenusedaloneorlesscolorintensitywhenmixedwithothercolors.

Shineonly-Clear/00 1:12 oz Color + 2 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

Fordilutingtonaldeposit-Clear/00+desiredshade.

1:22 oz Color + 4 ozIonSensitiveScalp®CrèmeDeveloper10volume

20-25min. 10-15min.

PROCESSING TIME

PRELIMINARYSTRANDTEST:Astrandtestisalwaysrecommendedpriortoapplication,especiallyifthehairisporousorpreviouslychemicallytreatedwithlighteners,permanentwaves,chemicalhairrelaxers,orhaircolor.MixasmallamountofdesiredcolorwithdoubletheamountofIonSensitiveScalp®CrèmeDeveloper10volume.Applytoafewselectedstrands.After10minutes,rinseandevaluateforaccurateresults.

N N A N B N G G W W R R RV R C

10N-10.0LightestNatural

Blonde

10NA-10.01LightestAsh

Blonde

10NG-10.03LightestNatural

GoldBlonde

9NA-9.01VeryLightAsh

Blonde

9NB-9.07VeryLight

NeutralBlonde

9NG-9.03VeryLt.Nat.

GoldenBlonde

9G-9.3VeryLight

GoldenBlonde

8N-8.0LightNatural

Blonde

7N-7.0MediumNatural

Blonde

7NA-7.01MediumAsh

Blonde

7NB-7.07MediumNeutral

Blonde

7W-7.7MediumWarm

Blonde

7WR-7.35MediumWarm

RedBlonde

6N-6.0DarkNatural

Blonde

6NB-6.07DarkNeutral

Blonde

6G-6.3DarkGolden

Blonde

6W-6.7DarkWarm

Blonde

6WR-6.35DarkWarmRed

Blonde

6R-6.6DarkRedBlonde

6RV-6.5LightBurgundy

Blonde

6RC-6.4DarkCopper

Blonde

5N-5.0LightNatural

Brown

5G-5.3LightGolden

Brown

5R-5.6LightRedBrown

4N-4.0MediumNatural

Brown

4G-4.3MediumGolden

Brown

4RV-4.5Medium

BurgundyBlonde

4RC-4.4MediumCopper

Blonde

3N-3.0DarkNatural

Brown

3W-3.7DarkWarm

Brown

3RV-3.5BurgundyBrown

1NA-1.01BlueBlack

00-0.0Clear/Shine/Dilutor

10

LIGHT

ESTB

LOND

E

9

VERY

LIT.

BLON

DE

8

LIGHT

BLON

DE

7

MEDI

UMBL

ONDE

6

DARK

BLON

DE

5

LIGHT

BROW

N

4

MEDI

UMBR

OWN

3

DARK

BROW

N

2

DARK

ESTB

ROWN

1

BLAC

K

IONTM COLOR BRILLIANCETM DEMI PERMANENT

REDKENSHADES

EQ®

MATRIXCOLORSYNC®

PMSHINES®

WELLACOLORCHARMDEMIPERMANENT®

CLAIROLRADIANCE®

L’OREALCOLORGEMS®

CLAIROLSECONDNATURE®

CLAIROLPREMIUM

CREMEDEMI®

10N - 10.0 10N 10N 10N

10N - 10.01 10NA 8V 10A

10NG - 10.03 09GB 10NG 10GB

9NA - 9.01 09N 9BV 9NA 8A 7V

9NB - 9.07 09NB 9NB

9NG - 9.03 9V 9NG 8N 10G

9G - 9.3 09G 9Y 9G

8N - 8.0 08N 8N 8N 8N 8N 8N

7N - 7.0 7N 7N 8.0 6N 7N

7NA - 7.01 06GN 6A 7A 7A

7NB - 7.07 07NB 7M 6NB

7W - 7.7 06WG 7WN 7WG 6.53 7G

7WR - 7.35 07CB

6N - 6.0 06N 6N 6N 6N 6N 6.0 6N

6NB - 6.07 06NB 6M 6.01 6N

6G - 6.3 06G 8G 6NG 6GB 8G

6W - 6.7 04WG 6WN 6W

6WR - 6.35 06CB 5.53

6R - 6.6 08C 6R 6RB 6R 5R 6R

6RV - 6.5 06R 7R 6RB 6RV 6.56

6RC - 6.4 07CB 6RC 7RG 4R0

5N - 5.0 05N 5N 5N 5N 5.0 4N 5N

5G - 5.3 05G 6G 6Y 5G 6.3 4G 6G

5R - 5.6 5R 5R 4R

4N - 4.0 4N 4N 4N

4G - 4.3 4GB 4.3 3G

4RV - 4.5 05RV 5RV 6RV 4V 3RV 6.62 3RV

4RC - 4.4 05C 6BR 3RB

3N - 3.0 03N 3N 3N 3N 2N 3.0 2N 4N

3W - 3.7 03G 3WN 3Y 3.53 3G

3RV - 3.5 03RV 4RV 3RV 3V 4.56/4.62

1NA - 1.01 01B 1A 1B 1N 1A 1.1 1B 1N

00 - 0.0 00-CC Clear ClearShine

ClearShine

ClearDiamond

Clear#140

DEMI permanent step up to perfection

Allrecommendationsareapproximate.Resultsmayvaryaccordingtohairconditionandporosity.Trademarkslistedarethepropertyoftherespectivetrademarkownersandareusedforidentificationpurposesonly.Followalllabeldirections,includingapatchtestandteststrand.Ion™ColorBrilliance™haircolorisnotaffiliatedwith,manufactured

ordistributedbyanyofthecompaniesorbrandslistedinthecomparisonchart.Cruelty-FreeProduct,nottestedonanimals.

Ionic Protection for Stronger Hair Structure

N Natural W Warm

NA Natural Ash WR Warm Red

NB Neutral Beige R Red

NG Natural Gold RV Red Violet

G Gold RC Red Copper