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Project Feasibility Study and Evaluation
1203302
Frute Spa Group 1 Seat 1 Sec. 1
Members
Miss Wannipa Yodrak ID: 4931203511
Miss Konnikar Bunpeng ID: 5031203187
Miss Kwanruthai Nettongkum ID: 5131203006
Miss Pailin Pinrarainon ID: 5131203033
Miss Nannapat Pulanan ID: 5131203104
Miss Ratchada Srisonkampon ID: 5131203128
Miss Umarin Paninagool ID: 5131203164
Miss Phenprapha Boontan ID: 5331203079
Present
Aj. Chaiyawat Thongintr
Mae Fah Luang University
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4.2.1 Construction materials cost.........................................................................................62
4.2.2 Machine /Tool/SPA Equipment ...................................................................................75
4.2.2 Machine/Tool/SPA Equipment
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Chapter 1 Introduction
1.1Background and Significance of the Project
Spa business has famous for Thailand and spa in some place have Thai massages
service for persuade the tourists, especially Thailand had prevalent throughout the world. In
spa business also have therapist for massaging. Spa is a business, which accepted from nation
are return to natural life and emphasize natural to build a peace and integration of body, mind
and emotions Thai spa is ideal for business than Western societies. A material of spa comes
from natural such as fruits, flowers, trees, plants, herbs, etc. These things are available in
Asia and Thailand also has knowledge of herbs in the world of science from climate science
and local science from Thailand. Thailand has more than 100 kinds of medicinal herbs
cultivation and farmers in several provinces. These herbs can be processed into products used
in the spa is the main ingredients of the spa. Thai people have a habit of humble polite smile
and service. The spa business is related to the service. The personality and character of Thai
is important to facilitate the operations of this type as well1.
Spa is the service allows customers to use for the treatment of various diseases. Not
only come to services and missing stress. It is the most therapeutic. It is used in beauty as
well. The elegant spa is not only skilled employees, but one thing is the spa products with a
mixture of aromatic fruits, flowers, trees, plants, herbs, etc. But spa products are used to
determine the treatment or beauty consumers any kind of product. But most of the Thai Spa is
not to be a genuine, just to want to save money only to a few tens of persons. Whole world
give Thailand is on the farm. Therefore, the landscape and environment, we have many
medicinal herbs and aromatic flowers. Spa products are made from natural plants2.
The first thing should to thinking about preparing an investment;
business could not be driven to the specified target. Spa business model and size
of investment is different. For large spa, have invest more than to 10 million baht, a medium-
sized businesses, need to invest more than 5 million businesses that have invested a lot like
this allocation of investment is important. Interested persons should consult the information
1 Source: http://aging-younger.com/?p=1296
2Source: http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=325
http://www.cheapestav.com/2010/04/%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2/http://aging-younger.com/?p=1296http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=325http://www.cheapestav.com/2010/04/%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2/http://aging-younger.com/?p=1296http://www.cmprice.com/forum/?content=detail&wb_type_id=8&topic_id=3258/3/2019 Project Feasibility Finished
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and details in spa business so well in the first step. It also needs to explore the availability of
own spa business. It is one factor that will determine the success or failure of a spa business
wishing to do so. The main reasons that can explain it, people will know their own
limitations. If discover any weaknesses or limitations, still have enough time and opportunity
to improve the weaknesses of the spa business. Next, must have knowledge and interest in
health, the spa business operators should have knowledge and understanding of spa services
such as design, spa equipment and supplies used in the spa. To thinking of the spa, massage
techniques, etc. In addition, operators should be those with the mind in health care. Spa
services, as well as favorite places. To focuses on innovative ideas to do a business
achieve .To have confident that the business operators have the creativity or quality of
product and service innovation differentiates itself from competitors. And the difference it
made a point of sale business. Next love in services, Spa is a business service should be ready
and willing to provide. It has the look of a man with human relations and good-natured. To
builds a relationships with customers. This is beginning to impress the customers coming
back for more services, and have to do is not uncommon, but make that dream a reality. Have
to ready to head to the ladder of success. Need to know how to set goals in life. The act also
requires that the full power and capabilities. To keep the dream was taking shape. To creates
incentives to motivate towards success in business3.
Doing a spa business should think about the location, atmosphere. Music, food,
service and skill.Spa business expanded rapidly throughout the world, made people interested
in competition spa business. The strength of spa business is make customers impressing and
returns to service again. An overview of the industry, hotels and spas in Thailand is growing
steadily Impact Executive Exhibition Management Co., Ltd. and The IRA Executive
Exhibition Co., Ltd from Singapore; sees the rise "The city of spa services is not beyond the
capabilities of local entrepreneurs. When the cooperation of network in which the Pool & Spa
Exhibition Asia 2011 will be another channel in direct contact with new potential customers.
Business opportunities to increase sales and market share. And build a business network with
potential customers directly, the IMPACT Exhibition Management Co., Ltd. Limited said
In 2011, Thai Spa Association the direction of growth of the spa business in Thailand
and the ASEAN countries in recent years, the market value of spa business in Thailand is
about 400 million, and the spa market in Asia is about 600 million, which believes that this
3Source: http://www.spamassagethai.com/menuspa/43-bussiness-spa/209-spa.html
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year will grow by about 20-25%, especially in the north of Thailand. Indonesia, Malaysia and
Singapore are our major competitors because a similar potential4.
In 2011 the Ministry of Tourism and Sports reported that Nakhon Ratchasima
province have 4,790,389 people who visit. And income arising from tourism in the Nakhon
Ratchasima province was found in 2011, income 18,804 million baht from tourism increased
by 11.70 percent from a year ago. There are many spa business in Nakhon Ratchasima has,
because have a good environment, quiet and the impact of natural disasters is relatively small.
A lot of tourism need to rest with natural and tourist in Nakhon Ratchasima and number of
tourism number increase every year. So, Nakhon Ratchasima is a suitable and optimal place
for our business to locate on5.
From these reason, group members have interested to do a spa business in Nakhon
Ratchasima because we expected that its make more profit and can possibility or not? And
an information above will help us to do spa business in Nakhon Ratchasima.
1.2 Objective
To study, analyze feasibility an overview of spa business in Thailand.
To study the possibility for customers group who are interesting in treatment and
trend of customer attending, healthy people in using of the natural products such as: to
focus on major product of fruit.
To learn the agricultural techniques such as: how to plant the fruit, cultivation,
measure the temperature and growing season in the natural way.
To study and development style of service to run a high quality in healthy fruit spa.
To study the socio-economic conditions and competition environment in spa business.
4 Source: http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66
5 Source: http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64
http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.thaicontractor.com/index.php?option=com_content&view=article&id=1058:---1--25--&catid=47:2011-01-05-16-35-28&Itemid=66http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=64http://www.nakhonchaiburin.net/na/index.php?option=com_content&view=article&id=60&Itemid=648/3/2019 Project Feasibility Finished
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To promote product brand and service by using the marketing communication strategy
to accessible for a customer need.
To expansion the fresh fruit spa business, for the fruit spa are growing fast in Thailand
because there has high quality of raw material have for high potential for the best
service.
1.2 Benefits of this project
To understand the environment competitive analyzes in the business spa.
To recognize actual requirements of the customers are increase the new customer are
test more service making for higher profit.
To learns about how to work the operating system for many variety of spa. There also
understand the principle of more service spa.
To understand about how to hard operation activity for business.
To understand and apply to using the knowledge about how to making spa in the
future.
1.4 Operations Methods
1. To prepare the topic.
2. Topic submission.
3. To study the general of spa in Thailand.
4. To study feasibility and management overall of a business spa in Thailand as follows:
- Background of spa and fruit spa in Thailand.
- Process of produce fruit spa and service in spa.
- Vision and mission statement of spa in Thailand.
- Strategy of the company.
5. To study competition analysis and marketing feasibility as follows:
- General internal and external environment.
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- Marketing mix strategy of fruit spa.
- Demand of consumers who want to use service spa.
6. To study the technical process in fruit spa business as follows:
- Location
- Operations and management analysis
- Investment and operation cost of fruit spa.
- Decrease cost and increase profit such as: technical to grow fruit and increase
more material to support demand.
7. To study the financial feasibility of fruit spa business as follows:
- Companys investment cost, operation expense, and other expenses.
- Profit and loss statement, debt, cash flow, and balance sheet in the operation
activity.
8. To study and analysis risk of fruit spa business in Nakhon Ratchasima.
9. To summary the feasibility of fruit spa business in Nakhon Ratchasima.
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1.5 Activities/time Frame Table 1.1 Times trams, since November 2010-February 2011
Operation Methods
November December January February
Week1
Week2
Week3
Week4
Week1
Week2
Week3
Week4
Week1
Week2
Week3
Week4
Week1
Week2
Week3
Week4
To prepare the topic.
Topic submission.
To study the general ofpa in Thailand.
To study feasibility andmanagement overall of ausiness spa in Thailand
To study competitionnalysis and marketingeasibility
To study the technicalrocess in fruit spa business
To study the financialeasibility of fruit spausiness
To study and analysissk of fruit spa business inakhon Ratchasima. To summary the
easibility of fruit spausiness in Nakhonatchasima.
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Chapter 2: Industry Profile
2.1 Nature of spa industry
Spa is called hydrotherapy in the part and there are several different meanings. The
word 'spa 'is word derived from Latin phrase 'salus per aqua' meaning health through water.
Well-known examples use of water is an important element in treatment health care also
includes mineral bath, milk bath, steam and drinking mineral water. For leisure water
treatment has been discovered since ancient times. Ancient Greeks like to take a bathtub by
the known to construct the piping to send water through the pipes to their reservoir since 500
years before Christ. Ancient Roman People pleased with mineral bath, milk bath for relax and
treatment. Later they developed to take a warm bath and construct showers scattered
throughout the Roman Empire, the part of decline of the Roman Empires. Occur many
European cities about spas famous for instance, Spa is a spa town in Belgium, Baden-Baden
is a spa town in Germany, spa in England and also in Asian countries such as Japan, and it is
a source of natural mineral baths since ancient times. And the name of spa comes from the
name of town in Belgium. In the middle Ages, the Romans have been found hot springs in
spa town. The mineral water from springs has benefits, for example possess properties for
healing wounds and muscle injuries relief. In currently, Spa is word also to call a health care
facility. By focusing on the restoration of the body by a variety of methods such as massage
therapy and hydrotherapy. The most of popular general spa services is massage but the types
of massage depend on each spa.6
An overview of the spa industry in Thailand is recognized as internationally spa bestquality in the health spa industry. People choose to use the service health spas in Thailand not
only as means to relaxation, but also for guidance on what the process of service that
reducing stress and how to develop p a good healthy habits and improve physical fitness.
There are varieties types of spa services differentiation in Thailand that much focused on
Thai massage. Massage service are classified by massage for beauty, massage for health and
6 Source: http://www.dek-d.com/board/view.php?id=1571660
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traditional massage. Furthermore, around the world surely and want to investment on
Thailand's spa industry. And Thailand spa also knows as Asian spa capital. In the currently,
trend of health tourism is very highly popular. Thailand has also many spa places to support
the tourist. Many of the hotels are also offer spa service to their tourist. As we known
Thailand is the world's top tourist destination famous spa. Due to several consistency factors,
as tourist attraction, indigenous knowledge about the science of Thai traditional medicine and
make practical use of Thai herbs, Thai massage and meditation. Including the services from
the Thai people are packed with friendly and smiles. It is combination with an international of
spa service. The Thai Spa has been recognized and appreciated by foreign tourists or even
Thai tourist it is very also popular as well7.
Black to the part, most spa treatment revolved around using expensive body creams
with chemical, or treatments which made use of exotic ingredients from faraway places. This
trend, however, is not that in-demand anymore because in currently trend turn into more
national as spa owners focused that there are less expensive of the national health products
that are non-chemicals and yet equally refreshing spa treatments that they can offer their
customers. Because nowadays, people have used abundantly of cosmetics and this is cost of
cosmetic residues on the surface. It can cause of skin problems such as acne and can
accumulate and cause various consequences.
As we known, fruit have a lot of advantage and health benefits for both of source of vitamins
and minerals. Some kind of fruit has vitamins and minerals in different types.
And this different benefit is make difference features to use in beauty industry as cosmetic
(MINERAL MAKEUP), treatment from component of fruits that will providegreat effect to
cool and nourish skin. Fruit Spa also retreats of serenity offering the latest in wellbeing, body
and skin care treatments. And natural treatment will make people feel sensible therapeutic
treatments also balance mind and restore inner serenity8
7 (Source: http://www.jadtem.com/13237/ )
8 (Source: http://fruitspa.in/the_genuine.html).
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2.2 Situation
The spa is a business that lurk inside a luxury hotel for foreign tourist mainly and not
style is business commercial directly.
Nowaday, not only foreign tourist that seeking the spa service but thai people that
seeking the spa service too. Make the effects to spa business has growth rate increase, Spa
business in Thailand have investors is Thai people and foreign by choosing to invest in
hotels,resort and tourist attractive around the country. Small spa business is market of thai
people have power of consumption about 2 millions baht per year. Expected revenue from
international tourism market will expand increase because demand is increase follow the
tourism industry that government promote and support all the time and evolved in the health
service that public sector specify of target to Thailand is healthy care in Asia in 2004-2012
and make income to Thailand not less than 1,000,000 baht. Trends about interest in the health
care that growing of thai people in middle-classes that 70 percent of thetotal population ofThailand which was opportunity make spa business is expand to middle market that have
customers both thai and foreign that stay in Thailand. Involve the tourist have power of
purchasing is middle level up. The most of operators about spa industry was Thai people that
have business in the big city. Thai spa business have trends is growing. The current is coming
to the point that must improve to focus on unique and different services. In 2006 expected
market of spa will growing high as 20-25%9
Overview of the Thai spa industry has been recognized internationally as a spa with
the best in the world.everyone want to get service. So the image of Thailand in the current is
city of spa in Asia10
Situation of competition in the market. Market in Thailand. In addition to the
operators that are interested to invest it. And foreign spa become have role in the market has
increased since the year 1997.
Most foreign spa will put on the market specify target group is foreigner in hotel and
hospital mainly. Due to foreign spa have famous in world market for a long time and more
universal than thai spa because Thai spa into market just a few years.
The current, have a lot of spa service in Thailand. Each of place have operation that
different in location and service that may be the western or mixed combines the wisdom of
9 Source : http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness3.html
10 Source :http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness4.html
http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness3.htmlhttp://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness4.htmlhttp://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness3.htmlhttp://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness4.html8/3/2019 Project Feasibility Finished
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eastern and western wisdom or a Thai spa that bring Thai massage service to build the
strength to spa. Depending on the marketing strategy of each operator11.
2.4 Vision
To be the leader in Fruit spa industries that provide customer firstly with the
happiness, then following by peaceful, healthy and wellness. Moreover, we fulfill customers
desire with friendly and service mind as well. Frute spas firmly established within great
technology facilities for creating to make customer immerse their self in nature. Allow
customer select and pick Fruit from the orchard to create spa treatment packet by their own,
harmony with nature is the way to motivate customers to contribute to know to protect and
save the world. Not only healthy, beauty, relaxations, but we are very intensely considered on
consumer happiness as the most important thing. We would be an initiatives to bring many
kind of great fruit from all over the world to grown in our orchard for grow raw almost all of
raw material and be well know in spa industry for raising customer interest and to manage
our value chain effectively.
2.5 Mission.
1. Create promotion or look for the most effective media to attract tourist group who
will be our main customer or target market.
2. Do some parts of Blue Ocean strategy to raise the innovation value that are included
by reduce cost at the high value for customer.
3. The spa is the most of tourist want to use our spa service in the northeast. And has
discount promotion on the luxury hotel and resort in the northeast.
4. The orchard is prominent and non chemical fruits. The fruit are rare that grown to
decorate in the orchard with outstanding of natural that clean and refreshing. All to
attract of customers from nationwide.
5. Serve the most impression service to gain customers high rate of customer return.
6. Focus on using social network as effective as possible because its the best way to run
the marketing on the internet, low cost but too work.
11 Source :http://www.thaigoodview.com/library/contest2552/type2/tech04/07/p1/busi_ness/bussiness5.html
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7. The spa is the most of customers want to use our spa service and have expanded to
serve more customers with advanced technology used in making the spa.
2.6 Strategy
Business Level
There are many spas in the Korat city, but Korat do not have the spa that use only raw
material as fruit and natural ingredient without any chemical . In consequence, Frute spa is
very clear in term of material differentiation. And Frute spa has distinctly separate of service
types but customer has independent to select ingredient or raw fruit for use in their treatments
by them self. It is depend on satisfaction and affection of customer. Frute spa, we have our
own orchard for fruit. Therefore, we can offer the line of treatment for seasonal fruits and
Frute spa not to concern about fruit are in short supply from current market. Having our own
orchard we can control standard costs. And not occur fluctuate in raw fruit material prices.
Frute spa will research trend of the fruit market such as fruit from foreign; we will search
about the fruit from foreign with appropriate climate in Thailand during the season. Because
it can reduce the import costs of raw materials from abroad and this is another way to give the
worthy of remembrance by service for customer.
In addition, Frute spa has offered products that are different from other spa. Moreover,
we have own orchard fruit and several seasonal fruits which can control good quality to serve
to customers.
Product and service
Service
Aromatherapy
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Aromatherapy is the practice of using the natural oils extracted from flowers, bark, stems,leaves, roots or other parts of a plant to enhance psychological and physical well-being. This
procedure uses different essential oils derived from fruit plants to cause certain effects to apersons psyche by inducing a relaxing agent into one environment that would commonly be
in the form of volatile substances and other compounds of the same nature. The diffusion ofthe substance in the air is a very common route for this type of method as it requires the useof the substances scent. Aromatherapy also has been used to treat a number of conditions,including depression, anxiety, headaches, fatigue, allergies and arthritis. Though much of the
belief in aromatherapy's advantages is based on anecdotal evidence, aromatherapy isgarnering more interest from the medical community as an effective, safe treatment option.
Thai massage
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Thai massage is more energizing and rigorous than more classic forms of massage. Thai
massage focuses on circulation and pressure points, promoting internal health as well as
muscular flexibility and Thai massage leaves you in a state of sublime relaxation. Treatment
often begins with the feet and gradually moves upwards towards the head.
Advantage of Thai massage
1. Improve blood vessels and blood circulation better, lower blood pressure that also brings
oxygen and nutrients to thoroughly of the body.
2. Help detoxification and driver waste of the body and boost immune system.
3. Good for muscle relaxation, increase flexibility in your muscles, helps the pain disappear
and increase mobility.
4. Help tone the body, strengthen joints and fight diseases, including chronic joint problems.
5. Prevents illnesses and alleviates degenerative diseases, help arthritis and back pain.
Foot Spa
Foot spa massage is in the hot trend, as it is one of the most popular forms of pedicuretherapies. The essential oils used in the treatment do all the wonders in de-stressing the tired
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muscles of feet. Holistic pedicure begins with a whirlpool soak, followed by a half-an-hour
foot massage. The pressure points of foot are concentrated, to relieve stress. The result of
treatment will be relax customer feet and renewed energy levels, both physical, mental with a
general feeling of well being. Whether customers can be alone or with their friends.
Hot tub
Frute spa has dedicated to offer the most benefit hot tubs to our customer for arthritis, pain,relief, stress, sleep problem. And the most important features in a hot tub that Frute spa offersare the jets, and this is where thermo spas really shines. Hot tub jets add to the diversificationof customer warm water therapy, and this hot tubs jet that Frute spa want to present are make
the real difference between a basic hot tub and a true spa. And the water therapy stems fromthe natural reaction of warm blooded bodies. As brief applications of water at different
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temperatures on the skin usually has an opposite effect. Such as, cold water acts as a tonicwhile hot water helps soothe and relax the body.
Advantage of Hot tubs
1. Water therapy can increases the body temperature for an extended period of time,producing cleansing and relaxation
2. The heat in a water jet therapy helps dilate blood vessels to increase blood flow tosore or damaged tissue.
3. Water therapy can improves range of motion, centre of mind, relieving pressure onjoints and muscles. The water therapy also creates a sense of weightlessness andinvites restful sleep.
4. The Jet sprays works like a therapeutic massage, which helps relax muscles andrelieve pressure on nerves
5. Water therapy can helps weight reduce, increase energy, flexibility and the generalfeeling of well-being.
Sauna
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A sauna is a small from a wood with electric stove designed as a place as a dry-heat sweatbath and forms an integral part of alternative health therapies as well as most hydrotherapy.After taking a shower, males and females customer generally enter separate saunas (or taketurns), with a small towel that you can sit on. Frute spa has set plan 60-90 minutes for one perone to finish sauna.
Advantage of Sauna
1. The detoxification aspect is related to the stress relief aspect described subsequently.
2. Weight loss by a good infrared sauna, an average sauna user can produce 500 gramsof sweat. A therapeutic session thus is capable or burning around 350 calories. This isequivalent to running a couple of miles or more.
3. Pain relief by infrared saunas. The infrared energy can penetrate up to 1.5 inchesinside our muscle tissues. The blood circulation dynamics are positively affected,leading to reduction and even elimination of painful.
4. Stress relief by quality saunas, especially the one mentioned at the end of this article.
Steam
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A steam bath openspores, soothes sore muscles, increases circulation, and provides agenerally relaxing and healthy experience. And the possible benefits of steam bath visits arenumerous and valuable. The steam will soothe sinus irritation due to allergies or colds andchest congestion from asthma or bronchial infection. Excessive sweating clears your poresand purges toxins. And our Frute spa steam system can reach temperature of up to 100-110 F
with a heating capacity for up to 150 Cu. Ft. bathing enclosures.Advantage of Steam
1. Steam bath can help open pores, improve blood flow and encourage the release oftoxins from the skin.
2. Steam bath will improving the symptoms of certain respiratory infections, such asnasal congestion and coughing, and even relieving the symptoms of asthma andairway constriction.
Avocado Spa
Avocado spa recipe is a wonderful moisturizing agent. In this single delectable fruitare combined the protein of meat, the fat of butter. 1. Research has shown that certaincompounds in avocados are able to seek out pre-cancerous and cancerous cells anddestroy them without harming healthy cells. It is full of Vitamin E that restores the
production of collagen. It avoids the growth of bacteria by preventing pimples fromforming on the skin and makes your skin glow. It also nourishes and repairsdehydrated scarred or mature skin. What it is best known for is the presence of
Detail Product
Product Name: Avocado
Fruit Spa
Code: FS0001
Product price: 300 Baht
Shipment: New product
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monosaturated fats that add nourishment and moisture to the skin without addinggrease or fat to it. The avocado has various uses as a natural cosmetic, withadvantages in rapid skin penetration, and as a superior natural sunscreen. It is can beused to spa and suitable for dry and sensitive skin. It also can accelerates the healingprocess of wounds and skin burns. Applying avocado to raw wounds allows
quick healing and also helps in preventing scarring.Benefit
The value of vitamin E and B, from avocado to help retain moisture to the skin look
younger.
Oil extracted from the avocado. Protect your skin from premature aging. Protect the face and
protects the skin from pollution.
Ingredient
Avocado Extract, Virgin Organic Coconut Oil (Certificated by Organic Agriculture
Certification Thailand), Palm Oil, Rice Bran Oil, Castor Oil, Olive Oil, Sweet Almond Oil,
Shea Butter, Sun Flower Oil, Canola Oil, Soy Bean Oil, Vitamin E and Honey.
How to use:
Scrub avocado fruit spa the fresh and Body scrub or wet all over, leave it for 3-5
minutes then rinse with clean water.
Net volume: 30 ml
Price: 300 Baht
Cucumber Spa
Detail Product
Product Name: Cucumber
Fruit Spa
Code: FS0002
Product Price: 300 baht
Shipment: New product
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Cucumber for Skin, If you want a happy skin, then cucumber is the answer. As
cucumber and the skin share the same level of hydrogen, it becomes easier for
cucumber to mask all the problem areas. It helps in soothing and softening your skin
which can get you relaxed in no time. With so many useful ingredients in cucumber it
can help you in treating so many skin problems. It has become part of daily beauty
product into face packs, facials, juice and many other things which can affect your
skin. Due to its cooling effect it can be termed as a magic wand for all your skin
problems. The cleaning and cleansing property helps your skin tremendously making
it soft and supple. The regular intake of cucumber juice is very useful both internally
and externally.
Benefit:
Adding moisture with a cooling of Cucumber surface roughness of the skin color
should be formulated to nurture and maintenance of nature. The Cucumber fragrance of
nature It also restores a bright, cold to the face.
Ingredient:
Take to the Cucumber, eggs and milk blend together to thoroughly blend until
homogeneous. It is creamy and sticky enough.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
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Net volume: 30 ml
Price: 300 Baht
Grapes Spa
In recent years, the grape has become an increasingly popular superstar in the spa
world. One has only to look at the large number of grape-themed spas and product
lines to recognize the potent power of this delectable bite-size fruit.
The anti-oxidant properties of grapes penetrate through your skin in our body wraps,
massages, facials, and nail sessions. Grapes is a rich source of flavonoids, this gives
the vibrant purplish color to grapes. Grapes contain high concentrations of zinc, iron
and calcium that help to nourish dry skin and regenerate cells. And red grapes have
strong antibacterial and antiviral properties and can protect you from infections. They
have a strong antiviral property against poliovirus and herpes simplex virus.
Benefit:
Detail Product
Product Name: Grape Fruit
Spa
Code: FS0003
Product Price: 300 Baht
Shipment: New Product
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Grape properties in health and beauty and have more minerals and organic acids only.
Help restore balance to the body.Helps restore and condition the skin look more smooth
rough skin.Helps to balance skin conditions, Pores, Cream, smooth skin and clear up.Helps
to the skin look younger, white skin on a daily basis to see the difference. After using only
the first time, you will feel the softness of the facial skin facial skin significantly.
Ingredient:
Vitamin E , Fruit extract , Honey.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net volume: 30 ml
Price: 300 Baht
Mangosteen Spa
Detail Product
Product Name: Mangosteen fruit
Spa
Code: FS0004
Product price: 300 Baht
Shipment: New Product
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Mangosteen spa, The hull of the fruit has been used for many years in Southeast Asia
as a medicine for skin infection, wounds, and diarrhea, and recently interesting
properties are slowly being revealed. Mangosteen has microbiological balance
support, immune system maintenance, joint flexibility, positive mental support,
healthier cholesterol levels, increased levels of necessary antioxidants, and more. It is
the pericarp of the mangosteen that is essential in this particular mangosteen product,
as it is the pericarp which is particularly rich in xanthones, and it is these xanthones
that are the main and most primary nutritional components in the mangosteen.
Benefit:
Mangosteen traditionally with pure essential oils and locally grown organic botanicals
plus Mangosteen Peel the blend of specific properties of extract from the mangosteen peel
skin helps eliminating the body odor, healing the skin, frightening bacteria in the skin pores
and reducing the inflammation of acne and blemish on the facial area.
Ingredient:
Mangosteen Peel Powder, Virgin Organic Coconut Oil , Palm Oil, Rice Bran Oil,Castor Oil, Olive Oil, Sweet Almond Oil, Shea Butter, Sun Flower Oil, Canola Oil, Soy Bean
Oil, Goat Milk, Grape Seed Oil, Vitamin E, Honey and Aqua.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net Volume: 30 ml
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Price: 300 baht
Orange Spa
1. Oranges Spa
Refreshing oranges can make your skin glow. Orange is a rich source of Vitamin C
and has astringent properties that make it ideal for oily skins. As orange is rich in
calcium, it is believe to be excellent for protect the skin of free radicals. Orange is
effective against pimples and acne. Orange has vitamin C which helps in preventing
hardering of arteries and reduces the chance of getting arteriosclerosis.
Benefit:
Detail Product
Product Name: Orange Fruit
Spa
Code: FS0005
Product price: 300 Baht
Shipment: New Product
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Spa Orange is fresh orange scent. The smooth white skin help moisturize the skin
look brighter ideal for oily and dry skin.Orange Spa can be used to revive a dull or oily
complexion. Oranges are high the vitamin C will help accelerate skin cell renewal.
Ingredient:
cup orange juice, Marl 2-3 tablets (small lumps) and 2 tablespoons honey.Take the
orange juice is prepared and Marl mixed with honey and prepared. Let the mixture together
until homogeneous.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.The contact information is only 1-2 times per week for the skin will look fresh, smooth and
clear skin.
Net Volume: 30 ml
Price: 300 Baht
Papaya Spa
Detail Product
Product Name: Papaya Fruit
Spa
Code: FS0006
Product Price: 300 Baht
Shipment: New Product
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The papaya is an amazingly rich source of the proteolytic enzymes. These are the chemicals
that enable the digestion of protein. Papain, which is the most important of these enzymes in
the papaya, is extracted and dried as a powder for use to aid the digestion, and it is often used
as a meat tenderizer, the enzyme partially breaking down the meat fibers - digesting them in
fact. Papaya is fruit provides vitamins and nutrients. Papayas are so healthy is because they
provide the body with various vitamins and nutrients. Some of the different vitamins and
nutrients which papayas are a good source of include vitamin A, C and E. It also contains
small amount of calcium, iron, riboflavin, thiamine and niacin. It is also very rich in
antioxidant nutrients flavonoids and carotenes, very high in vitamin C plus A, and low in
calories, sodium, potassium and fiber. Due to the high amount of vitamins and nutrients that
papayas contain.
Benefit:
Papaya Spa, feel so good with Papaya natural extract that smoothes and whitens your
skin. Enriched with natural Vitamin A, C, E. It softens skin while it provides skin clarity andpurity.
Ingredient:
Use 2 tablespoons of papaya, Honey, 1 tsp and Whole milk 1 tsp. The ripe papaya
peels and washed out. Using a spoon take papayas 2 tablespoons finely ground smooth. Add
honey and milk mixture into prepared to papaya and mix well to combine.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net Volume: 30 ml
Price: 300 Baht
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Pomegranate Spa
Pomegranate, Native to the Caucasus and India, pomegranate productioneventually spread to other parts of the world. It was first mentioned in ancient
texts and was known in Ancient Greece as the fruit of the dead. Among the
most well known of these myths is that of Persephone, doomed to the Underworld
because she consumed 6 seeds from a pomegranate. But beyond symbolism,
pomegranates were used in India as part of the practice of Ayurvedic medicine to
cure ailments from intestinal parasites to nosebleeds. In addition, the flower juice
and tree bark were used to tone and firm the skin. This fruity and crisp spa
indulgence will beautifully soothe your skin and boldly stimulate your senses.
This truly exotic experience pairs the potent anti-oxidant pomegranate and lime.
Finished with pomegranate treatment leaving your skin feeling renewed and
smoothed.
Benefit:
Pomegranate Spa a delicate facial spa enriched with added pomegranate extract
Vitamin E and Evening Primrose Oil to reduce acne and blemish. Brightening your skin,
helpful for the skin the skin becomes inflamed, itchy, or scaly because of allergies or other
irritation. Vitamin E nourishes your skin feel moist, smooth, soft and fresh.
Ingredient:
Detail Product
Product Name: Pomegranate
Fruit Spa
Code: FS0007
Product Price: 300 Baht
Shipment: New Product
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Aqua, Vitamin E, Evening Primrose Oil, Pomegranate Extract.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net Volume: 30 ml
Price: 300 Baht
Strawberry Spa
Strawberries contain a range of nutrients, with vitamin C heading the group. Theyalso contain significant levels of phytonutrients and antioxidants, which fight free
radicals. These antioxidant properties are believed to be linked to what makes thestrawberry bright red. And have highly rated as skin cleansing food, even though
Detail Product
Product Name: Strawberry
Fruit Spa
Code: FS0008
Product Price: 300 Baht
Shipment: New Product
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the skin eruptions may appear at first in some cases. It is also known to clean orrid the blood of harmful toxins and has been reported to help cases of syphilis.The strawberry, when cut in half and rubbed on the teeth and gums, removes tartarfrom the teeth and strengthens and heals the gums. The juice should be allowed toremain on the teeth as long as possible in order to dissolve the tartar. The mouth
may then be rinsed with warm water. In addition to vitamin C, strawberries alsoprovide an excellent source of vitamin K and manganese, as well as folic acid,potassium, riboflavin, vitamin B5, vitamin B6, copper, magnesium, and omega-3fatty acids.
Benefit:
Strawberry is a fruit that is high in antioxidant power cause of the decline of the body.
Strawberry is fruit that is delicious and there are many benefits in skin care applications. For
people with oily to normal skin, strawberry the Alpha hydroxy acids in contrary to the great
dead skin cells. Skin is not easy.
Ingredient:
Vitamin E , Fruit extract , Honey.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net volume: 30 ml
Price: 300 Baht
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Tamarind Spa
Tamarind is used to treat bile disorders and Tamarind has lowers cholesterol.Tamarind promotes a healthy heart, the pulp, leaves and flowers, in various
combinations, are applied on painful and swollen joints. Tamarind is use as a gargle
for sore throats, and as a drink to bring relief from sunstroke. The heated juice is used
to cure conjunctivitis. Eye drops made from tamarind seeds may be a treatment for
dry eye syndrome. Tamarind seed polysaccharide is adhesive, enabling it to stick to
the surface of the eye longer than other eye preparations. Tamarind is used as a
diuretic remedy for bilious disorders, jaundice and catarrh. Tamarind is a good source
of antioxidants that fight against cancer. Tamarind reduces fevers and provides
protection against colds. Make an infusion by taking one ounce of pulp, pour one
quart of boiling water over this and allow too steep for one hour. Strain and drink
tepid with little honey to sweeten. This will bring down temperature by several
degrees. Tamarind helps the body digest food Tamarind applied to the skin to heal
inflammation. The red outer covering of the seed is an effective remedy against
diarrhea and dysentery. Juice extracted from the flowers is given internally for
bleeding piles.
Benefit:
Tamarind Soap, the blend of specific properties of tamarind extract with feeble acid
effect will help eliminating the dirtiness out of the skin effectively and mitigating the darklyrough marks, particularly at the armpits, thighs, angels and elbows.
Detail Product
Product Name: Tamarind
Fruit Spa
Code: FS0009
Product price: 300 Baht
Shipment: New Product
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Ingredient:
Use1 cup tamarind and Dried luffa.
How to use:
Put the tamarind is prepared in the body. Leave mask on for about 20 minutes in the
body should be prepared luffa (luffa should be soaked to soften before the conflict itself),
suppression of urine, until the whole body. The contact information is only 1-2 times per
week for the skin will look fresh and smooth.
Net Volume: 30 ml
Price: 300 Baht
Tomato Spa
Detail Product
Product Name: Tomato FruitSpa
Code: FS0010
Product Price: 300 Baht
Shipment: New Product
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A large consumption of tomato can help improve skin texture and color. Tomato
is a good blood purifier and helps in cases of congestion of the liver (protects the
liver from cirrhosis) as well as for dissolving gallstones. Tomato is a natural
antiseptic therefore it can help protect against infection Nicotinic acid in tomatoes
can help to reduce blood cholesterol, thus helps prevent heart diseases. Vitamin K
in tomatoes helps to prevent hemorrhages. Tomato contain lycopene (the red
pigment in tomato), this pigment is a powerful antioxidant that can also fight
cancer cells.
Benefit:
Acid in tomato fruit has properties to help shed dead skin cells to peel off the skin
shine.The tomatoes will contain curotenoid and several vitamins. Water from the tomatoes toa substance, which has anti-fungal, bacterial and licopersioin. Fresh tomato juice to treat acne
facial skin firming face.
Ingredient:
Tomatoes 1 (small effect size), Yogurt 1 tsp and Honey, 1 tsp.take to the mashed
potatoes thoroughly. The yogurt and honey mixture into the prepared tomatoes and finely
ground. Stir all together until homogeneous.
How to use:
The mask over face and neck leave on for 15-20 minutes then rinse off with water.
The contact information is only 1-2 times per week for the skin will look fresh and smooth.
Net Volume: 30 ml
Price: 300 Baht
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Chapter 3
3.1 Market Feasibility Study
3.1.1 General Environment
Political Factors
As for the government, it has been doing its utmost in promoting Thai spas. For
example, Thailand is scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in
2006, which, according to Watchara Phannachet, Deputy Minister of Industry, will be
beneficial to the economy in general. Moreover, the government has provided training to
personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association
and the Thai Spa Operators Association were set up to bring together all those involved in the
local spa industry to steer Thai spas in the same direction."Even though the number of spas
has increased, it is delightful to learn that along with quantity has come quality", said
Naphalai Areesorn, President of the Thai Spa Association. However, because of the intense
competition, the trend of Thai spas will have to change. Monica P. Orias, PR Marketing and
Sales Manager of Mandara Spa said that Mandara Spa is looking forward to developing spa
programmes for the total well-being of mind, body and soul. This means that spa therapies
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have to be able to nourish the mind (by providing meditation programmes, for example) and
to strengthen the physical body (by arranging workout programmes)12.
Department of International Trade Promotion, Ministry Of Commerce,
Thai Government has support Health and beauty products and services, raw materials as well
as manufacturing equipments. Spa and Thai traditional massage services manufacturers,
exporters, merchandiser and service providers and suppliers related to health and beauty
business from both local and overseas such as China, Japan and India to provide health care
products and beauty of Thailand is recognized as one of the international market by
organizing trade fairs and business services 2554 Beauty or (Thailand Health and Beauty
Show 2011) on 25 - 29 January 2012 Bangkok International Trade & Exhibition Centre
(BITEC), Bangna, Bangkok, Thailand (Hall 105)13.
Economy Factors
The improved economic condition, consumer are spending more money and spa market,
it tends to grow up with a product from natural growth rate in the 30% per year. Which
comes from the government's policy supports the development, production and promotion of
the use of natural health products and services including a spa. Markets are becoming more
and more potential for growth.
For the last 10 year, Thai Spa business has been very popular, well known and magnetic
for tourists, giving the wellness and relaxation of the Thai massage healing touch. Thai spa
visitors average 2-3 million in Thailand alone.
In the years 2004 to 2008, the Thai government had a policy to support Thailand to be the
center of spa wellness in Asia and arranged the ISO wellness spa to be an international
standard.
In the years 2009-2013 the Thai government is still supporting this Thai Spa policy to
promote Thailand as a World Class Spa destination. Thai Spa services and products are
growing in number. There is a new interest in the spa industry. Since customers are turning to
Thai medical traditional, it has been a number of spa experts that the future hospital will be
spa oriented14.
12 Source:http://www.moph.go.th (the Ministry of Public Health)
13 Source:http://www.moph.go.th (the Ministry of Public Health)
14 Source: http://www.ditp.go.th/thaispa/tmp/website.html
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tension, injury, or illness. The massage helps one focus energy and attention on the task at
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hand. Due to the natural product.15
Technological Factors
Technological and design, build and installation process as well as retailing and
maintenance of pools, spas, hot tubs ,saunas and equipment, then exhibiting at Pool & Spa
Asia is your only route to market. These focusing on leisure and tourism projects, property
and real estate, hotels and commercial businesses, this trade only dedicated event will
showcase state of the art technologies, products and services as well as delivering business
contacts for the industry in the region. Make sure your company gets its share of this
lucrative market by exhibiting at the regions only event dedicated to the development of pool
and spa facilities. Spas are now marketed as a way of life rather than a luxury product -not
only popular and fashionable with tourists and expatriates, but increasingly locals are also
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enjoying this new alternative therapy. Thailand prides itself in countless spas offering the
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highest world-class services at extremely reasonable rates.16
Market/ Industry Factors
Spa in the market today the concept has expanded into modern health resorts and
contemporary spa offering everything one needs for relaxation and a healthy life-style,
including that are distributed in each area will have to use the spa services, whether in
Bangkok or other provinces as tourist attractions, mainly because the spa is included in
the 4-5 star or resort. The way that most people do is using of the natural therapies to balance
the body. Make health care and health services have received more attention in Thailand
about unique in both herbs and Thai traditional medicine, especially the Thais spa. The
popular businesses that an entrepreneurs and investors was to invest over 2 years is the spa
business, so you can see from the number of spa services, increasing both in the form of a
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one-stop service by the design, location, luxury and comfort when using the row and open a
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massage and beauty treatments in different ways17.
3.1.2 Competitors Analysis
There are many spa business in Khao Yai has, because have a good environment,
quiet and the impact of natural disasters is relatively small. A lot of tourism need to rest with
natural and tourist in Khao Yai and number of tourism number increase every year. So, Khao
Yai is a suitable and optimal place for our business to locate on. Actually, we quiet have
many competitors in Khao Yai in same market but we are completely difference from them in
trem of strategy and target market selection. Diversity of service and remarkable features
make a different and the good position we are in. Almost of our competitors are indirect
competitors, because we are the first fruit spa in Thailand.
On Khaoyai (Nakhon Ratchasima), Fruit Spa has 5 direct competitors such Maya Spa,
Spa Sirasom, Golden Gold (Khaoyai) Resort & Spa, Juldis Khao Yai Resort & Spa, The
Greenery Resort Khao Yai We had collected the data in each our competitors following; Spa
First is Maya Spa is located in Pak Chong district of Nakhon Ratchasima. The spa is
situated inside the Kirimaya Resort. This resort combines contemporary living with nature.
Rooms are in a unique natural style, with bamboo beds. The Kirimaya Golf Resort & Spa is
ideal for golf lovers or those wishing try the many treatments available from the Spa.
Second competitor is Spa Sirasom Company is working in Fitness, Massage with
essential oils from Aroma therapy and Thai massage, and Health spas business activities.
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Third competitor isGolden Gold (Khaoyai) Resort & Spa is a luxury resort hidden
amid the lush green mountains of Khaoyai. The resort covers more than 80 rais of land
enriched with various types of plants. Sitting in front of the resort is the million-year stone
garden, a natural attraction that has drawn many tourists to come witness the wonder of
nature in a well-groomed garden maintained by the resort.
Spa Fourth competitor is Juldis Khao Yai Resort & Spa, Korat is set in Pakchong. Khao Yai
National Park is around 5 minutes drive away. The Juldis Kao Yai Resort & Spa is great for
outdoor activities. Some available include a jogging track, mountain bike hire, bird watching
and tennis. Relax in the evening over a quiet drink at the resorts own Country Pub or listen
to live music in the Lobby Bar. The country style, wooden fitted rooms are cost &
comfortable.
The last direct competitor is The Greenery Resort Khao Yai designed for the ultimatein luxury and comfort, all the 256 rooms at the Resort feature contemporary decor and
tasteful furnishings. With well-designed space, our guest rooms size ranges from 34 Sq.m. to
110 Sq.m. and take advantage of the beautiful Khao Yai. Some of these rooms include
balconies for guests to enjoy the panoramic views of the magnificent mountain ranges, fresh
air and nature.
3.1.2.2 Indirect competitor
The competitor who compete with us, in the same industry but focus on the different
target market and the characteristic of their spa. According to the research in Nakhonratsima
there are many spa or resort and spa services as follows.
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Muthimaya resort and spa
Arayana Phupimarn resort and spa
The greenery resort Khao Yai
Customer Analysis
Frute spa will be set segment of customer follows age and salary.
2 types of customer:
Group A: Customer has salary more than 70,000 baht per month or more group travelers
have the room or in shopping centers with over 5,000 different premium. Customers with
high purchasing power
Group B: Customer has salary between 30,000 to 70,000 baht per month or group tourist
intermediate rates of approximately 2,000 and above. Customer as a medium for purchasing
power will be decorations at the pool. Frute spa has a promotion and gift voucher to
customer.
3.2 STP Analysis
3.2.1 Market Segmentation
Market segmentation
We will divide by 3 groups for the customer group spa in Nakhon Ratchsima
follow:
First group is come from many tourist attractions and they choose service spa is
non-specific. They have a lot of money to try for relax in spa. In generally, the
spa has to available program spa at the hotels and resorts spa.
The second group is a tourist groups come wish to spa for relax to health and
mental. They focus for tourist natural attraction in Nakhon Ratchasima. We are
focus to customer want to explore the nature and relax with good mental and torelax with comfortable treatment.
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The third group is to focus the tourist group who want to relax directly and
choose to tourist in Nakhon Ratchasima and other benefit is they have to visit
the beauty of natural Scenery and they have to receive the service spa.
Target market
Our target group is the second group because we don't care for the customer
who has the children come to receive service with them or not, they are woman
or men, they are rich and famous or not. Everybody can use from our service
spa. We are focus on people are coming to tour in Nakhon Ratchasima. The
objective for customer directly is just same with second group to focus for
natural tourist attraction, good mental and relax for healthy. They want to relax
with the nature treatment.
3.2.3 Positioning
Positioning
We will use two axes; Differentiate, Chemicals free to analyze the Frute Spa
positioning.
Differentiate
C
hemicals free
2
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From the graph above, we will bring our competitors (5 stars spa on Khao Yai) to plot on
the graph by using the guest review from many websites.
We will explain in detail of each axis;
I. First axis; Differentiate View.
Frute Spa is fruit garden to relax and satisfy our customer by give them a chance to
walk in the orchards Give customers the opportunity to harvest the fruit from the
garden to be used in their treatment packets.
Maya Spa is situated inside the Kirimaya Golf Resort & Spa is ideal for golf lovers
or those wishing try the many treatments available from the Spa.
Spa Sirasom Company is working in Fitness and Health spas business activities.
Golden Gold (Khaoyai) Resort & Spa is a luxury resort hidden amid the lush green
mountains of Khaoyai. The resort covers more than 80 rais of land enriched with
various types of plants.
The Juldis Kao Yai Resort & Spa is great for outdoor activities. The country style,
wooden fitted rooms are cost & comfortable.
The Greenery Resort Khao Yai designed for the ultimate in luxury and comfort, all
the 256 rooms at the Resort feature contemporary decor and tasteful furnishings.
I. Second axis; Chemicals View.
Frute Spa emphasize in non-chemical is a distinctive point and fruit from a real
nature, without any toxins and ice cream that made from our fresh fruit and spa cream
which are our products with non-chemical.
Maya Spa, Spa Sirasom, Golden Gold (Khaoyai) Resort & Spa, Juldis Khao Yai Resort& Spa, The Greenery Resort Khao Yai. All of almost are Spa, use chemical spa.
3.3 Marketing Mix Strategy
Something to be responds what customers want. There has 4 ways or 4Ps is product,
price, place and promotion marketing promotion of 4Ps will be corresponds to the same ways
in the something at consumers need.
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3.3.1 Product Strategy
Now people male or female, they are love and take care themselves better. Frute Spa
or Fruits Spa is another alternative for those who want to relax and the benefit of the fresh
fruit used in the spa. Frute Spa will choose fresh fruit and new product from Field fruits
making from Frute Spa can be beneficial with the skin of customer's. So, product of Frute
Spa have many goods and services. Customer, they are can be select according to them
satisfaction is The aromatherapy massage, Thai massage Sauna Stream Hot tub spa products
and Product related to fruit All our products are non chemical service, customers can choose
according to their satisfaction.
3.3.2 Price Strategy
Setting price depend on the material provided in the spa in each category. The prices
for product, when customers want to buy back at home. Price depending on the raw materials
in the produce, Price will be right for the raw materials for used. Because raw material at use
in the manufacture has a high quality and grade A quality products. Maybe in this price, its
making to customer satisfaction with Frute Spa product and excellent service.
3.3.3 Place Strategy
Located at Tambon Wang Sai Pak Chong, Nakhon Ratchasima. 170 acres of land.
And The 31 rai 1 ngan 25 square wah + Nc. 138 acres and 1.7 acres of land on a hundred
thousand baht. 360-degree The Mountain views, cool weather. Next to, Khao Yai Teang
about 500 meters of land with a pond liner nature and Water throughout the year. Convenient
locations for about 20 kilometers from Pakchong (dont have flood). Reason we choose this
place because Khao Yai is tourist place and have the resort in this located any more. We
believe tourist group come here, they want to rest and want to the comfort of a massage and
spa therefore, Forte Spa need to come a role as part of the spa was great in Khao Yai. Data of
tourism in Pakchong and Nakrnonratchasima.
In the 2006, the total number of tourists to Nakhon Ratchasima 2,096,160 visitor and the
number of tourists in Pak Chong (Nakhon Ratchasima) of all visitors to 998,225 people.
In the 2007, the total number of tourists to Nakhon Ratchasima 2,159,956 visitors and the
number of tourists in Pak Chong (Nakhon Ratchasima) of all visitors to 1,019,404 people.
3.3.4 Promotion Strategy
Activities in the first year @Queen Sirikit Center
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1. When customers come to Frute spa services every 5,000 baths will getdiscount coupons for next time 20% to service for the first three months inFrute spa services.
Start April to June and free packet spa service first 3 days. Revenue on
April is 30% because activity event spa just start some customer not buy
packet a lot. On May June percentage of packet from this activity
increase from 30% to 40%.
( Not include Promotion is free foot massage spa in Activity 2 )
2. When customers buy aroma course get free a foot massage for the first threemonths in Frute spa services.
This Activity starts on April June. When customers buy packet every cost
within activity period, they will get free foot massage spa. Customer willincrease 40%.
( If customer buy or reserve packet 5,000 baths. Not get free for foot spa)
3. For low season 10:00 to 12:00 am. For the time course of spa once, to getfree discount 5%.
Low season period is May to October. Customer will constant to 40%, not
increase because its low season period.
4. For members, who register members card 1,000 baths Frute Spa willdiscount10% in every times that come to services.
For member revenue will rise and fall because High season period
(November to April) revenue will be increase to 50% and 60%. And low season
period (May to October) revenue will be decrease 40%.
5. The first 3 days on April customers can come to use service in Frute Spa freefor customers, who get coupons from event at Queen Sirikit Center on thefirst three days on March. At the first three days we will have 1,000 couponsper 1 day for supported people, who come at Queen Sirikit Center highest765 persons per 1 day.
In the first 3 days for start activity. Free for every packet 3 days because
start opening and need to customer in activity of company.
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Sales Forecast/Profit Estimation
The sales forecast is very good. If predict are accurate to deal with raw materials and
inventory more effectively is dont harvest much more than necessary. Because the most of
materials are short-lived, such as vegetables and fruits therefore it is need for management
about storage the product that appropriate. To reduce the cost of storage, location and product
care. Including maintain of inventory.
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The sales forecast is calculated from tourist visiting the Nakhon Ratchasima in 2008.
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A group of Thai people have cost is 987 baht per person per day18. To easier to pricing to suit
with target group which must set the price of product and service under follow
Service
Hours Open 10 am - 8 pm everyday (provide 9 hr / day)
Aroma Therapy
We provide 15 rooms
Therapist 10 persons
Prices / hr 1,200 Baht
Total revenue for 1 day 108,000 Baht
(9 hr x 10 persons x 1200 Baht)
Total revenue for 1 month 3,240,000 Baht
Thai massage
We provide 15 rooms
Therapist 10 persons
Prices / hr 500 Baht
Total revenue for 1 day 45,000 Baht
(9 hr x 10 persons x 500 Baht)
Total revenue for 1 month 1,350,000 Baht
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Foot Spa
We provide 1 rooms (10 Beds)
Therapist 5 persons
Prices / hr 300 Baht
Total revenue for 1 day 13,500 Baht
(9 hr x 5 persons x 300 Baht)
Total revenue for 1 month 405,000 Baht
Hot Tub
We provide 10 rooms (2 person / room)
Prices / hr 500 Baht
Total revenue for 1 day 90,000 Baht
(9 hr x 10x2 persons x 500 Baht)
Total revenue for 1 month 2,700,000 Baht
Sauna
We provide 2 rooms (10 person / room)
Prices / hr 200 Baht
Total revenue for 1 day 36,000 Baht
(9 hr x 10x2 persons x 200 Baht)
Total revenue for 1 month 1,080,000 Baht
Stream
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We provide 2 rooms (10 person / room)
Prices / hr 200 Baht
Total revenue for 1 day 36,000 Baht
(9 hr x 10x2 persons x 200 Baht)
Total revenue for 1 month 1,080,000 Baht
*** All set include service and product for used
The highest customer for 1 day 675 person
(9 hr x ( 25 therapist + 40 (10 person / room of Stream and Sauna) + 10 room of Hot tub)
Product of Frute Spa
Product for get back:
Orange Spa, Tamarind Spa, Mangosteen Spa, Strawberry Spa,Tomato Spa, Avocado Spa,
Pomegranate Spa, Cucumber Spa, Papaya Spa, and Grapes Spa
Price / Piece 300 Baht
Total revenue for 1 day 20,250 Baht
(675 persons x 300 Baht)
Total revenue for 1 month 20,250 Baht
(20,250 Baht x 30 days)
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Total for all revenue19 in 1 year (product and service) 118,489,500 Baht
Figure total revenue for year one
Price (Baht)
Month
Figure total revenue for five year
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service(Cashonly) Price
Maximum100%
Jan(50%)
Feb(50%)
Mar(50%)
Apr(30%)
May(40%)
Jun(40%)
Jul(40%)
Aug(40%)
Sep(40%)
Oct(40%)
Nov(60%)
Dec(60%)
Year1
Aroma
1,200 3,240,000
1,6
20,000
1,
620,000
1,
620,000
9
72,000
1,
620,000
1,
296,000
1,
296,000
1,2
96,000
1,2
96,000
1,2
96,000
1,
944,000
1,9
44,000
17,8
20,000
ThaiMassage
500
1,350,000
675,000
675,000
675,000
405,000
675,000
540,000
540,000
540,000
540,000
540,000
810,000
810,000
7,425,000
15 Source: http://www.ditp.go.th
16 Source:http://www.mots.go.th/ewt_news.php?nid=3651&filename=index
17 Source: http://library.dip.go.th
http://www.thaispaassociation.com/
18 (Source: Sai Mai Road Project to promote tourism. Nakhon Chai Burin Group)
19 Source: http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdf
http://www.mots.go.th/ewt_news.php?nid=3651&filename=indexhttp://library.dip.go.th/http://www.thaispaassociation.com/http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdfhttp://www.mots.go.th/ewt_news.php?nid=3651&filename=indexhttp://library.dip.go.th/http://www.thaispaassociation.com/http://antreprenor.money.ro/download/documente/PamperzhouDaySpa_live.pdf8/3/2019 Project Feasibility Finished
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Foot Spa300
405,000
202,500
202,500
202,500
121,500
202,500
162,000
162,000
162,000
162,000
162,000
243,000
243,000
2,227,500
Stream200
1,080,000
540,000
540,000
540,000
324,000
540,000
432,000
432,000
432,000
432,000
432,000
648,000
648,000
5,940,000
Suana200
1,080,000
540,000
540,000
540,000
324,000
540,000
432,000
432,000
432,000
432,000
432,000
648,000
648,000
5,940,000
Hot Tub500
2,700,000
1,3
50,000
1,
350,000
1,
350,000
8
10,000
1,
350,000
1,
080,000
1,
080,000
1,0
80,000
1,0
80,000
1,0
80,000
1,
620,000
1,6
20,000
14,8
50,000
Total saleon cach
9,855,000
4,927,500
4,927,500
4,927,500
2,956,500
4,927,500
3,942,000
3,942,000
3,942,000
3,942,000
3,942,000
5,913,000
5,913,000
54,202,500
Product(Cashonly) - - -CreamOrangeSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamTamarindSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamMangosteen Spa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamStrawberry Spa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
Cream Tomato 300
6,885,000
3,442,5
3,442,5
3,442,5
2,065,5
3,442,5
2,754,
2,754,
2,754,0
2,754,0
2,754,0
4,131,0
4,131,00
37,867,5
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Spa 00 00 00 00 00 000 000 00 00 00 00 0 00CreamAvocadoSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamPomegranate Spa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamCucumberSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamPapayaSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
CreamGrapesSpa
300
6,885,000
3,442,500
3,442,500
3,442,500
2,065,500
3,442,500
2,754,000
2,754,000
2,754,000
2,754,000
2,754,000
4,131,000
4,131,000
37,867,500
Total saleon cach
68,850,000
34,425,0
0034,425,000
34,425,000
20,655,000
34,425,000
27,540,000
27,540,0
00
27,540,0
00
27,540,0
00
27,540,0
0041,310,000
41,310,000
378,675,000
TotalProductandservice
78,705,000
39,352,500
39,352,500
39,352,500
23,611,500
39,352,500
31,482,000
31,482,000
31,482,000
31,482,000
31,482,000
47,223,000
47,223,000
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Marketing Expenses / Sale Incentive
Research and Development:
Development costs for ingredient of fruits spa, to increase the variety ofgoods, advantages and more products valuable. We also research to find a strange
breed, in Thailand dont have it to grow in Frute Spa garden. Its increasing
expenditure for difficulty of research and time.
Technology of spa equipment:
Costs associated with modern equipment to meet a highest need of customers,
its a point for increase comfortable to them. This section requires the cost of capital
due to expensive equipment and some items may be imported from abroad.
Decorate garden:
We are based natural gardening. Since we focus on non chemical must be
customized to handle the growing garden as well, for customers who have come to
appreciate the nature and cost of this is 100% focused on employment of skilled and
specialized care. Do not depend on the number of customers.
Soft drink
There is a special service for our customers and welcome drink to all who
visit. And free ice-cream for customers who use the service. We use the fresh fruits
from our own garden. This cost depends on the number of clients who receiveservices, but cost is not high because we use ingredients that we have.
Fresh fruit:
The cost of maintaining the quality of the fruit. For make a fresh fruit and spa
quality.
Conclusion
Frute spa located in Pak Chong district of Nakhon Ratchasima. Because this The is
the plentifully place to plant fruit trees that suitable for fruit growing a variety of seasonal.
Ten acres (25 rai) of lands with good title, water in abundance, backside of land near
mountain (khao yai tieng), front of land near san pakchong road - wang nam keaw also good
access - moterable. The most important is the located on a high dune overlooking the
beautiful scenic that can attract more customers to visit.
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Frute spa has considered to the important of relaxation therapy and body equilibration
by fresh fruits and vegetable with nonchemical from Frute spa's orchard. And Frute spa is
also the first spa place in Thailand that let the customer design and select their material for
treatment. The medium size of beautiful orchard has open for customer to see, taste and
selection and takes it to transform their treatment. The customer can read up on each fruit
information from the brochure and get hand basket that Frute spa has prepared for each
customer. Frute spa has imported some fruit that cannot plant in Thailand and also 100 % all-
natural, non-chemical. Because Fruite spa have specialist for take care and screening these
import fruit that must have certificate of origin and chemical-free.
During fruit picking, the customer will enjoy the vibrant colors of the fruit in the
orchard and the imitation of natural sounds and various fruit fragrance. Also include relaxed
atmosphere in area around 30 rai on khao yai tieng, the orchard is surrounded by beautiful
hill, covered by grassland, breeze with spectacular views of Pakchong- Wang nam keaw.
During the way back from the orchard, Frute spa has fresh fruit ice cream arbors for customer
to taste it free with various favor from seasonal fruit. Frute spa use from of value chain to
management and want benefit occur both of customer and Frute. If customers do not want to
sight see picking fruit by themselves, Frute spa will has complete set or packages of
treatments therapy to offer customer to bring back.41
The effective value chain management system of Frute with the better circulation of
agricultural products in orchard such as processed raw fruits into ice cream. This way can
reduce the stock of raw to adequate for day per day not surplus and can reduce unnecessary
costs, such as the number of workers in orchard. And next 5 years. We will research and try
to bring winter fruits such as apples, avocado, cherry, pie berry (white strawberry) and berry.
Fruite spa will offer customers by import various fruit from over the world to taste it and
relieve with all benefit that Frute spa select for our customer. And we will improve our spa to
be a leading fruits spa of the world.
Marketing Expense
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At first year
1. Cost of an event
1.1Vehicles : Dray (Tata) 479,000 bath
Van (10-15 seats) 968,000 bath
Fuel & others about car (5,000 baths per 1 day) within
3 days 15,000 baths
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1.2Equipment : 3,000 coupons for first three days on March (130grams*3,700 baths)
Spa cream (only show)
Avocado Cream
Price use total
Salt Spa 5.5 Baht/kg 15g 0.0825 Baht
Avocado 1,150 baht/kg 10g 11.5 Baht
Olive oil 120 Baht/100ml 5cc 6 Baht
Yogurt 65 Baht/ 1kg 3g 0.195 Baht
Vitamin E 890 Baht/ 60 pill 1 pill 15 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Total Cost: 36.78 Baht
Cucumber Cream
Price Used Total
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Cucumber 20 Baht/ kg 15g 0.3 Baht
Milk 29 Baht/ kg 5g 0.145 Baht
Yogurt 65 Baht/kg 5g 0.325 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Marly
limestone
4 Baht/ kg 2g 0.008 Baht
Total Cost: 19.78 Baht
Grapes Cream
Price Used Total
Grape 50 Baht/ kg 10g 0.5 Baht
Salt Spa 5.50 Baht/kg 15g 0.0825 Baht
Yogurt 65 Baht/kg 3g 0.195 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Olive oil 120 Baht/100ml 5ml 6 Baht
Total Cost: 25.78 Baht
Mangosteen Cream
Price Used Total
Mangpsteen 45 Baht/kg 10g 0.45 Baht
Salt Spa 5.50 Baht/kg 15g 0.0825 Baht
Yogurt 65 Baht/kg 3g 0.195 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Olive oil 120 Baht/100ml 5ml 6 Baht
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Total Cost: 25.73 Baht
Orange Cream
Price Used Total
Orange 55 Baht/kg 15g 0.825 Baht
Salt Spa 5.50 Baht/kg 15g 0.0825 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Total Cost: 19.91 Baht
Papaya Cream
Price Used Total
Papaya 48 Baht/kg 15g 0.72 Baht
Milk 29 Baht/ kg 5g 0.145 Baht
Yogurt 65 Baht/kg 5g 0.325 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Total Cost: 20.19 Baht
Pomegranate Cream
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Price Used Total
Pomegranate 40 Baht/kg 10g 0.4 Baht
Salt spa 5.50 Baht/kg 15g 0.0825 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Olive oil 120 Baht/100ml 5ml 6 Baht
Total Cost: 25.48 Baht
Strawberry Cream
Price Used Total
Strawberry 170 Baht/kg 10g 1.7 Baht
Salt Spa 5.50 Baht/kg 15g 0.0825 Baht
Yogurt 65 Baht/kg 5g 0.325 Baht
Vitamin E 890 Baht/60 pill 1 pill 15 Baht
Milk 29 Baht/ kg 5g 0.145 Baht
Honey 150 Baht/ 700cc 20cc 4 Baht
Total Cost: 21.25 Baht
Tamarind Cream
Price Used Total
Tamarind
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