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8/14/2019 Promote Goa Tourism =)
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Goas TourismAmbassador
Goan, talented andpopular- the perfect
mix.
He can composesings, appear inadvertisements and is
a representative of
culture and history.
-Rs.25 Lakh
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Monsoon Touri sm
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-Advertise natio nally on Newspapers and Radio.-The Econom ic Times: Rs.50,000 x 7- Rs.350,000
-Dainik Jagra n : Rs.40,000 x 7- Rs.280,000
-Radio Indigo : Rs.15,000 pm- Rs.180,000-Radio Mirchi: Rs.10,000 pm- Rs.120,000
- Tour packages cover Goas ecosyst em, not beaches.
Hiking, not sun bathing . Goas REAL beauty.
-Special Monsoo n Discounts
Feels like
Heaven
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- A beautiful remnant of Goan history
- Special History Packages can be introduced
- Attractive pamphlets to be distributed at
major tourist spots & airports- Rs.30 Lakh
Old is gold
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-Advertise on International magazines eg.Boutiquecharges around Rs.36,840 per page.
And in top travel magazines like Coastal Living andNational Geographic Traveler costs around Rs.45,000per page.
-While advertising on TV channels costs an estim ated Rs.50,000 for 10 seconds.
(50,000x60)
Cost incurred thus on print and TV media would be
(approx) Rs.30,81,840
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An example of Indo-Portuguese culture
Shigmo follows soon after
Special packages can be introduced at this time
February marks beginning of Tourist season.
Can form an alliance with Portugal to promote Goathere, hence European connection obtained.
Include programs on RTP
Cost: Approx Rs.2
Crore
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While issuing pamphlets, advertising inmiscellaneous travelogues, will enter prices of different categories of clubs, pubs, casinos.
For ex: 1) Entry into Majorda resort is free,whereas for others, varied charges.
2) People associate Calangute clubswith the Scarlett case. Hence advertise otherclubs in and around, their different themes,and clubs in starred hotels too.
Party. The Goan way
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Mollem
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Promoting the wilder side of Goas nature
Creating awareness about the various get-one-with-nature packages offered.
-hiking, living in tents & tree houses, and
safaris, rafting, bird-watching, banana boatrides etc
Feature on National TV- Rs.18,000,000
Feature on adventure magazines likeNational Geographic- Rs. 5 Lakh x 2
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Feni:Happiness in e verything
An interesting part of ourculture
Samples can be
distributed as welcomedrinks at airports
If permission obtained, canalso be promoted atconcerts abroad.
Cost: Approx
Rs.25Lakh
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Art & Culture
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Variety, Spice and Life
Folk Dances such as the fugddi , can be popularized.
The Tiatr can be improvised, and the various otherKonkani films- translated- hence people get the essenceof Goan humor and emotions.
Can have stage shows in 6 of Indias major states-include performances by other successful Goans.
Cost: Artists Rs.20 LakhStage setup- Rs.50 Lakh
Transport- Go Air- Rs.9,53,820Other expenses- Rs.10 Lakh
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While in each state, during stage shows, plan onhaving an artiste of the state perform and thus,endorse Goa.
Radio Jingles: Interview a native artiste of thestate the what, why , whi ch, where (s) of visiting Goa.
Costs: Performances: Approx. Rs.2 Lakh x 6
Interview: Rs.10,000 x 6
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Goa concerts in the US and UK:
A couple free-for-all shows planned in Londonand Canada, showcasing Goa in a new light.
Can ask support of world-famous Goan artisteslike Patricia Rozario and Oliver Sean.
Goan communities residing there.
Travel- Rs.38,63,300
Set up- Rs.1 CroreGoan Artistes- Rs.30 Lakh
Itnl Artistes- Rs.20 Lakh
Other expenses- Rs.10 Lakh
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Aa Dekhe Zara
Films like All the Best Ravan Dhoomincreasing number being shot in Goa.
Opportunity to reach more of themasses.
Better yet- Opportunity for Goa to earnrevenue!
Lure more filmmakers to shoot here,
however will have to improveinfrastructure and restoration.
Cost: Rs.1 Crore (!)
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A we b s it e !!!
Create a virtual animated tour through some of Goas best locations.
~ The Ancient Wonders~ Bargaining with Friday market vendors
~ Tap feet to samples of the Goan beat
~ Will also have a travel blog; word of mouthworks best!
Cost: Rs. 20 Lakh + Rs. 20 Lakh
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Sun, sand and Love
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Increase number of professional wedding planners
Advertise in wedding magazines and websites
Present different themes- Goan, Punjabi, Beachparty, Western-styled
Provide impetus to locals in
the wedding business.
Cost of posting a link to a website oradvert, costs upward of Rs.2 Lakh on
WeddingBusiness.com
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Local wise, providing impetus to the idea of awedding destination would require putting cash intothe development of Hospitality sector
Encourage budding talent in Music and Cateringareas. Rs.3.5 Crore
Lure Wedding Planners , set up our own- Approx
Rs.20 Lakh
Improve infrastructure by way of
developing More attractive wedding venues . Rs.50 Lakh
Total Cost:
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-It acquires the status of being one of Asias top electronica fests in
line with Berlins Love Parade
-Goas music talent is encoura ged
-Advertised Effectively
Cost: Rs. 50 Lakh
Sunburn , usually held end of December,is a potential tourist attraction, IF-
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And the total costs are
National Campaign- Rs. 4,73,03,820
International- Rs. 9,91,45,140
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G O
!!
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