Promotional Signage THE END RESULT · 2019-01-14 · Add New Group Products Group Name Brand...

Promotional Signage• This is the final stage of execution• THE END RESULT

But…….How did it get here ?

• Buying involved ?• Marketing involved ?• Where did the data come from ?• What signage do I want ?• Is this a loss leader?• Do I need to exit ?• Who has what stock ?• Are demographics involved ?• Do I have stock to sustain ?

Operations

Marketing

Buying

Finance

Retail

Analyse

Build

Communicate

Deliver

As simple as ABC……………

Price & Product Files Stock/Inventory Records

Digital Assets (DIM)3rd Party Products

Brandbank

External Data/PartnersBrandView

SpringboardDemographics

Price & Product Files Stock/Inventory RecordsDigital Assets (DIM)3rd Party Products

Brandbank

External Data/PartnersBrandview

SpringboardDemographics

Disparate Systems

I need a single view and I want to Analyse

As many data objects as you needCustom fields within iPIM aloneAbility to slice and dice dataCreate your shopping basket

Visibility of:PlansDraftsPotentials

Visibility of:PlansActuals

Create your draftSelect offer typeSelect templatesSelect paper

Select your dataSlice and dice