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Promotional Signage• This is the final stage of execution• THE END RESULT
But…….How did it get here ?
• Buying involved ?• Marketing involved ?• Where did the data come from ?• What signage do I want ?• Is this a loss leader?• Do I need to exit ?• Who has what stock ?• Are demographics involved ?• Do I have stock to sustain ?
Operations
Marketing
Buying
Finance
Retail
Analyse
Build
Communicate
Deliver
As simple as ABC……………
Price & Product Files Stock/Inventory Records
Digital Assets (DIM)3rd Party Products
Brandbank
External Data/PartnersBrandView
SpringboardDemographics
Price & Product Files Stock/Inventory RecordsDigital Assets (DIM)3rd Party Products
Brandbank
External Data/PartnersBrandview
SpringboardDemographics
Disparate Systems
I need a single view and I want to Analyse
As many data objects as you needCustom fields within iPIM aloneAbility to slice and dice dataCreate your shopping basket
Visibility of:PlansDraftsPotentials
Visibility of:PlansActuals
Create your draftSelect offer typeSelect templatesSelect paper
Select your dataSlice and dice