PROYECTOS PARA GARANTIZAR LA SOSTENIBILIDAD. Agronomos/ACTUALIDADES/P3.5 Sostenibilidad... ·...

PROYECTOS PARA GARANTIZAR LA SOSTENIBILIDAD

Sr. Miguel A. Torres Riera. Presidente Miguel Torres, S.A.

Summary

1. THREATS 1.1. CLIMATE CHANGE 1.2. WINE & HEALTH 1.3. TAXES 2. TRENDS 2.1. FUTURE TRENDS IN WINE PRODUCTION 2.2. FUTURE TRENDS IN WINE CONSUMPTION 2.3. NEW MARKETS 2.4. TORRES EXPERIENCE

THREATS

THE BLACK SWAN.

The impact of the highly improbable.

Nassim Nicholas Taleb

Threats

Twin Towers New York 11th Setember 2001

Sir Alexander Fleming discovers penicillin

Threats

Bombing Miguel Torres winery on January 21st in 1939

Threats

1.1. Climate Change is not a Black Swan Climate Change is one of the greatest socio-environmental threats to which humanity is faced in this century

4500 million years history

CUATERNARIO

8

• CATASTROFE P/ T

• CATASTROFE K/F

PHANEROZOIC

TERCIARIO

JURASICO

TRIASICO

PERMICO

CRETACICO

CARBONIFERO

DEVONICO

SILURICO

ORDOVICICO

CAMBRICO

RECENT THERMAL MAXIMUM

∆ 6ºC but it took 20.000 years to reach the maximum

55,8 million years ago

Correlation between surface temperature variations in the proportion of CO2 from 1860

Lan

d s

urf

ace

te

mp

era

ture

s C

º

TEMPERATURE

INSTITUT FRANÇAIS DE LA VIGNE ET DU VIN (ENTAV/ITV FRANCE) – EPERNAY (FRANCE)

THE STERN REPORT HAS DETERMINED THAT THE CO2 PRESENT IN THE ATMOSPHERE IS 430 PPM

OTHER GREENHOUSE EFFECT GASES: NITROUS OXIDE AND METHANE

Harvest start date in Châteauneuf du Pape since 1945

y = -1,1068x + 268,26 R² = 0,335

233

238

243

248

253

258

263

268

273

278

283

1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

Central Penedès Vineyard. (MT 23º Brix)

Harvest start date in Central Penedès Vineyard 1990-2012

IPCC WGI AR5 27th September 2013

European Origin Appellations

Mountain viticulture. Tremp Pyrenees. 1000 m altitude

Organic Viticulture. Curicó. Chili

Can Organic Viticulture help mitigate Climate Change?

AIMING TO A NEW CATEGORY OF ORGANIC WINES, ECOSOSTENIBLE WINES

Three Editions of the EcoSostenibleWine Conference: 2008,2010, 2012

EcoSostenibleWine Symposiums

Organic Viticulture

Do we really need so much spraying?

Organic Viticulture

Wood instead galvanized iron

CO2 N2

Organic Viticulture

Replacing CO2 by N2 in the wineries

Var 4 = Querol Var 8 Var 9

Var 7 Var 31 Var 32

What can we do? Catalan Ancestral Varieties

Will they resist better the warmer climate?

What can we do? Bottling wine at destination

Glass Single Use Bottle 75 cl. 350-450 g

Bag in Box 3l Equivalent 75 cl.

What can we do? Studying bottling materials

Towards reutilisation

393 - 306 g CO2 g CO2

Glass 6 Uses Bottle 75 cl. 450 g

75.3 g CO2

74 gr CO2

(equivalente a 75 cl)

PET

102 gr CO2

PET Bottle 75 cl.

RIOJA WINERY SMALL SIZE (95.000 CASES) SOLAR PANELS 126.583 Kwh EOLIC GENERATORS 2.864 Kwh BIOMASS BOILER 72.000 Kwh

50% OF WINE CELLAR’S ELECTRICAL ENERGY REQUERIMENTS

What can we do? Improving sustainability in wineries

A group of wineries (Torres, Freixenet, Codorniu) presents to the Spanish Wine Federation (FEV) the idea to hold a conference to promote the commitment to climate protection of Spanish Wineries

The Spanish Wine Federation (FEV) together with FIVIN accepts and organizes the “Wineries for Climate Protection” Symposium

What can we do? February 2011 Wineries for Climate Protection

M. Lagos, President of the Chilean Republic from 2000 to 2006 and UN special envoy for Climate Change

M. Félix Solís, President of the Wine Spanish Federation

9th June 2011 Barcelona Declaration Signature

Scope of action

* Source: World Resources Institute (WRI) / World Business Council for Sustainable Development Corporate Value Chain (Scope 3) Accounting and Reporting Standard, Supplement to the GHG Protocol Corporate Accounting and Reporting Standard, December 2011 PwC

Wineries for Climate Protection Scheme

1.- Selection of an audit among the ten or fifteen approved. 2.- First Year: Audit. Global investment is set till 2020 3.- Beginning in 2014, every year a 15% is implemented.

Wineries for Climate Protection Scheme

4.- The FEV hopes to finish the certification process by the end of 2013 and decide which type of publicity would be the most suitable for the wineries committed to this process.

Wineries for Climate Protection Certification Scheme

Analysis area WFCP Scheme Sustainability Program

Areas under consideration

1. Emissions reduction (document management)

2. Renewable energies and energy efficiency

3. Water management 4. Waste reduction 5. Investment Commitment. Over

15% each year to get the objective: 20% by 2020

Green Area (vineyard management): 1. Pre-planting 2. Established vineyard (*) 3. Environment and biodiversity 4. Implementation and follow up Red Area (industrial management): 5. Waste reduction and recycling 6. Energy savings 7. Water management 8. Pollution prevention (*) 9. Location of the winery 10. Implementation and follow up Orange Area (corporate management): 11. Ethics 12. Environment (*) 13. Quality of working life 14. Community 15. Marketing and commitment to

consumers 16. Implementation and follow up

(*) GEI emissions aspects included

WfCP compared to other “Sustainable Wineries”

1.2. Wine & Health

Fundación para la investigación del vino y la nutrición

Scientific Committee

Presidente del Comité: DR. ENRIQUE ROJAS DR. RAMÓN ESTRUCH (España), DRA. ROSA LAMUELA RAVENTÓS (España), DR. MORTEN GRONBAECK (Dinamarca), DR. MIGUEL A. LASUNCION (España), DR. JEAN CLAUDE RUF (Francia), DR. ANTONIO BAYÉS DE LUNA (España), DR. GUZMAN ORTUÑO (España). El Presidente de Honor de FIVIN es el Dr. Santiago Dexeus.

At present there are more than 3.500 Medical doctors enrolled as member in the club.

Wine in Moderation ambassadors

Epidemiological and clinical studies have pointed out that regular and moderate wine consumption (one, two glasses a day) is associated with decreased incidence of the following diseases: • Cardiovascular diseases • Hypertension • Diabetes • Certain types of cancer • Neurological disorders • Metabolic syndrome

There is evidence that certain polyphenols, such as resveratrol, anthocyanins, flavonols and catechins in wine provide abundance of health benefits.

Fundación para la investigación del vino y la nutrición

Fundación para la investigación del vino y la nutrición

Predimed Study. Dr. Estruch. Hospital Clínic de Barcelona The New England Journal of Medicine 2013

7.500 test persons about the risk of cardiovascular diseases Mediterranean diet <> Low fat diet (American Heart Association)

Dr. Estruch

Wine and Health

1.3. Taxes

China & India

0

50

100

150

200

250

0

20.000.000

40.000.000

60.000.000

80.000.000

100.000.000

120.000.000

140.000.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

LOCAL WINE PRODUCTION: INDIA & CHINA

India Volume China Volume India Import Duty % China Import Duty %

9L Case

% IMPORT DUTY

+ 67%

India Imp. Duty %

Tax Rates of Alcoholic Berevages in Europe €

Ireland: 370,64

France: 3,66

Belgium: 52,75

The Netherlands: 83,56

Poland: 38,48

Denmark: 147,68

Sweden: 254,69

Finland: 312,0

Estonia: 80,64

Latvia: 64,64

Lithuania: 57,34

Rate per hl at 11% vol.

United Kingdom: 312,40

U.K. Irerland Denmark

2010 247,02 262,02 82,47

2011 259,33 262,24 82,39

2012 280,63 262,24 142,70

2013 312,4 370,64 147,68

2014 334,11 370,64 147,68

Continouos increase of wine taxes in Europe

Tax Rates of Alcoholic Berevages in Europe € Rate per hl at 11% vol.

2.1 Future Trends in wine production

MAJORS GRAPES PRODUCERS (all usage)

Grapes production growth is particularly significant in China, India and Chile. China with 100 Mql produces the 14% of the world grapes production, followed by Italy (68.4 Mql, 10% of the world grapes production) and USA (66.3 Mql, 10% of the world grapes production).

1000 ql

Wine Business

Top 10 bottled wine brands: global volume (m 9l cases)

Source: Brand Owners/*the drink business

A HEALTHY BRAND…

Miguel Torres

A HEALTHY BRAND…

Miguel Torres

Primum Familiae Vini

Wine Business

Wine Business

2.2 Future Trends in wine consumption

e-commerce

48

Santa Digna Fair Trade

MIGUEL TORRES Chile

Fair Trade

2.3. New Markets

NEW MARKETS

BRIC

NEW MARKETS

While BRICs like China might slow, growth potential also exists in the mid-size “MATTISSK” countries

MATTISSK Countries 2010 Real GDP Growth

• Mexico

• Australia

• Taiwan

• Turkey

• Indonesia

• Saudi Arabia

• South Korea

• These are mid-sized

economies that are

routinely overlooked in

favor of BRICs

2008 Nominal Gross Domestic Product ($US billions)

2.4.- MIGUEL TORRES EXPERIENCE

CHINA Miguel Torres China (since 1997)

Miguel Torres China

300 employees

90% Miguel Torres 10% Ph. Rothschild

Miguel Torres China

Prestige - Market Coverage

` `

`

`

`

Prestige Office

Prestige Team

New Prestige Presence

More Team to Join Soon

Will analyse the details and

potential

`

`

No. of PWS Employees

Sales & Mkt’ng 23

Logistic & Admn 11

Accounts 5

Support 11

Total 50

Miguel Torres India

Mr. Gautam Thapar

31.15%

Mr. Sultan Singh 18.85%

M/s. Miguel Torres SA

27%

M/s. J & G Grant 18%

Maison Joseph Drouhin

5%

Miguel Torres Brazil

São Paulo

Establihsed in 2009

Closure

1) So Wine is healthy and gains recognition year after year

2) Wine is status and is also part of the mediterranean culture that many countries would like to adopt.

3) Wine can help to mitigate the effects of climate change

4) Wine (fair trade) can make a better living for millions of farmers

5) Wine family names will continue to play a very important rol in the world markets.

Origin and End 2012. Waltraud Maczassek