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Put yourself out there. Alison Wildish, Edge Hill University – November 2007. Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/. Edge Hill University : in context. Awareness raising Garden Fence Test Word of Mouth. - PowerPoint PPT Presentation
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Put yourself out thereAlison Wildish, Edge Hill University – November 2007
Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/
Edge Hill University :in context
• Awareness raising
• Garden Fence Test
• Word of Mouth
Image courtesy of ~k~ on Flickr- http://www.flickr.com/photos/clovermountain/114775265/
The word on the street…
People talking about you is the best form of advertising/pr
No publicity is bad publicity?!
Image courtesy of vaticanus on Flickrhttp://www.flickr.com/photos/vaticanus/333445080/
Some facts
People are going to talk about you…… down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things…
The boundaries are blurred; it’s common to mix business/study with pleasure
Students don’t come into Uni and leave their personal lives at home…
… but neither do staff!!! Image courtesy of kuyttendaele on Flickrhttp://www.flickr.com/photos/kuyttendaele/1195473901/
Regardless of any institutional policy our students and staff will use social networking sitesImage courtesy of Wanderer and Wonderer on Flickr
http://www.flickr.com/photos/global-wandering/1171829609/
Our approach…
• Great!
• We’ll make it even easier for you!
• We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too
“ Everyone’s on it
”
“ Really useful ” Image courtesy of redking on Flickrhttp://www.flickr.com/photos/redking/1934240/
Image courtesy of Aaron Michael Brown on Flickr
http://www.flickr.com/photos/dietpoison/133957015/
Our policy / strategy…
… not to have one!Not even for T&LCompliment to marketingAn added extra to communication
- If they want it they’ve got it
- If they don’t then no problem
- If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem…
Image courtesy of terwilliger911 on Flickrhttp://www.flickr.com/photos/terwilliger911/446710944/
Concerns…
Image courtesy of Fiona Macginty on Flickrhttp://www.flickr.com/photos/fionamacginty/296872194/
The problem• Named individual inc. photographs• False allegations
The solution• Proper channels – report group• AUP• Libel and defamation laws
“ Edge Hill students being
molestered by security! ”
Image courtesy of beckaramie on Flickrhttp://www.flickr.com/photos/beckeramie/393255114/
“ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express
dissatisfaction with the institution on social networking sites. ”
“ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ”Rob Spence, Edge Hill University“ I don’t make
friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma
Image courtesy of domake.saythink on Flickrhttp://www.flickr.com/photos/domakesaythink/2003483686/
It’s just a compliment to other services
What can you ACTUALLY guarantee anyway?!
Image courtesy of philcampbell on Flickrhttp://www.flickr.com/photos/clanlife/1517564618/
Open | Accept Allow | Encourage
Image courtesy of emdot on Flickrhttp://www.flickr.com/photos/emdot/13519557/
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