Quality content creation - cdn.edu.au 2019/Quality content creation.pdf · Quality content creation...

Quality content creation

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About Me: Stacey Murray

• Experienced Social Media Trainer and Community Manager

• Interested in helping small businesses reach their objectives.

• Background includes lecturing and tutoring at tertiary college level.

• Experienced in social media coverage of large trade events and working with numerous businesses to increase their reach and build a conversation with their customers.

• A lover of all things Twitter and Facebook,

• Stacey loves presenting to and working with groups, large and small.

Define your objectives, audience & voice

• What are you trying to achieve?

• Values in action

• Showcase achievements

• Drive enrolments

• Build community

• Who is your audience?

• Current student parents

• Prospective students & parents

• What do you wish say?

• Language

• Tone

• Terminology

What are your key messages & statements?

Create your look & feel

What is your theme?School colours

Use of frames, borders, watermarks, intro, outro

Content type

Establish conventions Students

Teachers

Tagging

Terminology, use of acronyms, shorthand naming

Content purpose

• Promotional

• Book a tour

• Enrolments now open

• Scholarships

• Educational offering

• Brand building

• Students in action

• Showcase achievements

• Teacher / student profiles

• Educational

• Informative content that may come from other sources

Before posting – ask yourself what purpose

your content serves.

Content purpose?

Content purpose?

Blog posting / news

Explain concepts in greater detail

Great for SEO

Source of evergreen content for social media channels

• Aim for 600-1200 words

• Use sub headings

• Use key words

• Include visual imagery

Creation tips:

Blog / news posting

Photos

1. Remember most people view social media on their

phones.

2. People want to see people.

3. Capture people’s attention.

4. Not perfect is okay.

5. Offer something not seen on your website.

6. Consider your theme / template / format.

7. Photos signal desired emotional response.

Captioning

1. Short and sharp works best. Avoided dreaded “read more”. Tip: Very few people do read more.

2. Don’t use hashtags on Facebook

3. Aim for uniformity in terminology, capitalization, use of acronyms, emojis, etc.

4. Encourage engagement by asking questions.

5. Show a bit of personality / creativity.

Video

1. People use social media to be entertained and

informed.

2. Mobile users love video.

3. Complex or detailed content more easily

digesteable.

4. Easy consumption for lazy people!

5. Much more likely to be shared as opposed to

static content.

Planning your social media video

• Purpose

• Key messages

• Resources

• Location

• Who will be in it

• Logistics

• Required equipment

• Time of day

• Platform

• Format

• Length

• Captioning

Video tips

• Shoot for a few extra seconds at the start and finish of a

video. You can trim extra footage later.

• Always immediately check your footage / photos / sound

quality.

• Shoot extra footage –surrounding area, anything you can

hear (e.g. waves, birds, etc.) to use in your editing.

• Use a tripod & external mic where possible

• Consider background noise

Content consideration

Good quality content

Objectives

Audience Purpose

Platform

Thank you

alfalfasocial.com.auinfo@alfalfasocial.com.au

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