Raising the Bar to Capture More Energy Savings

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Raising the Bar to Capture More Energy Savings. Marc Hoffman Executive Director Consortium for Energy Efficiency. Defining the highly efficient. Classic Demand Pull of Programs. Efficiency programs have invested millions to build the ENERGY STAR brand. Northeast NYSERDA: $61.6 million - PowerPoint PPT Presentation

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Raising the Bar to Capture More Energy Savings

Marc HoffmanExecutive Director

Consortium for Energy Efficiency

Defining the highly efficient

Classic Demand Pull of Programs

Efficiency programs have invested millions to build the

ENERGY STAR brand

Northeast• NYSERDA: $61.6 million• Massachusetts electric utilities: $ 3.7 million• Connecticut electric utilities: $ 1.1 million

Pacific Northwest• NW Alliance (excluding rebates): $ 3.8 million

Increasing Brand AwarenessRecognition of the ENERGY STAR Label by Publicity Category, 2000-2004

0

10

20

30

40

50

60

70

80

Mail WebTV WebTV WebTV WebTV

2000 2001 2002 2003 2004

Pe

rce

nt

High Publicity Low Publicity All Cases

Dividends of increased salesMassachusetts Market Share of ENERGY STAR Appliances,

1998-2003

0.0

10.0

20.0

30.0

40.0

50.0

60.0

1998 1999 2000 2001 2002 2003

Per

cen

t

Room AC Clothes Washers Dishwashers Refrigerators

New York’s Energy$mart Program ENERGY STAR 2003 Results

ENERGY STAR ProgramsElectricityOn-Peak Demand

Natural Gas, Oil,

(1000s of MWh/yr) (MW)

(1000s MMBtu/yr)

Products 138 10.6 -Bulk Purchase 28 6 23Homes 1 0.3 85Home Performance 2 1 159Keep Cool 17 25 -

Total 186 42.9 228.9

SUCCESS !

A victim of our own success?

How Do We Raise the Bar?

ENER

GY

STAR

&

CEE

Tie

r 1

CEE

Tie

r 2C

EE T

ier 3

Form

er

ENER

GY

STAR

& C

EE T

ier 1

New

CEE

Tie

r 1N

ew C

EE T

ier 2

New

CEE

Tie

r 3

Raising the Bar Increases Savings

New

EN

ERG

Y ST

AR

Tier

1

Level[per 2002

spec]

2002 2004 2007

MEF WF MEF WF MEF WF

Tier 1 1.26 11.0

Tier 2 1.42 9.5 1.42 9.5

Tier 3 1.6 8.5 1.6 8.5

Tier 4A 1.8 7.5 1.8 7.5 1.8? 7.5?Tier 4B 1.8 5.5 1.8 5.5 2.0 6.0

2.2 4.5

Washers: CEE Tiers Raise the Bar What will 2007 bring?

ENERGY STAR levels Current Proposal MEF: 1.72 WF: 8.0

Raising Bar - Clothes Washers

Minimum Standard

ENERGY STAR Tier 1 &

Tier 2

Tier 3

Tier 4

0.5

1

1.5

2

2.5

2002 2004 2007

Mo

dif

ied

En

erg

y F

acto

r

US Pacific Northwest Plan projects important role for clothes washers

Clothes Washers - 140 aMW

91%

Dishwashers - 10 aMW6%

Refrigerators - 5 aMW3%

Form

er

ENER

GY

STAR

& C

EE T

ier 1

New

CEE

Tie

r 1N

ew C

EE T

ier 2

New

CEE

Tie

r 3

Let’s keep raising the bar

New

EN

ERG

Y ST

AR

Tier

1

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