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Raising the Bar to Capture More Energy Savings Marc Hoffman Executive Director Consortium for Energy Efficiency

Raising the Bar to Capture More Energy Savings

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Raising the Bar to Capture More Energy Savings. Marc Hoffman Executive Director Consortium for Energy Efficiency. Defining the highly efficient. Classic Demand Pull of Programs. Efficiency programs have invested millions to build the ENERGY STAR brand. Northeast NYSERDA: $61.6 million - PowerPoint PPT Presentation

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Page 1: Raising the Bar to Capture More Energy Savings

Raising the Bar to Capture More Energy Savings

Marc HoffmanExecutive Director

Consortium for Energy Efficiency

Page 2: Raising the Bar to Capture More Energy Savings
Page 3: Raising the Bar to Capture More Energy Savings

Defining the highly efficient

Page 4: Raising the Bar to Capture More Energy Savings

Classic Demand Pull of Programs

Page 5: Raising the Bar to Capture More Energy Savings

Efficiency programs have invested millions to build the

ENERGY STAR brand

Northeast• NYSERDA: $61.6 million• Massachusetts electric utilities: $ 3.7 million• Connecticut electric utilities: $ 1.1 million

Pacific Northwest• NW Alliance (excluding rebates): $ 3.8 million

Page 6: Raising the Bar to Capture More Energy Savings

Increasing Brand AwarenessRecognition of the ENERGY STAR Label by Publicity Category, 2000-2004

0

10

20

30

40

50

60

70

80

Mail WebTV WebTV WebTV WebTV

2000 2001 2002 2003 2004

Pe

rce

nt

High Publicity Low Publicity All Cases

Page 7: Raising the Bar to Capture More Energy Savings

Dividends of increased salesMassachusetts Market Share of ENERGY STAR Appliances,

1998-2003

0.0

10.0

20.0

30.0

40.0

50.0

60.0

1998 1999 2000 2001 2002 2003

Per

cen

t

Room AC Clothes Washers Dishwashers Refrigerators

Page 8: Raising the Bar to Capture More Energy Savings

New York’s Energy$mart Program ENERGY STAR 2003 Results

ENERGY STAR ProgramsElectricityOn-Peak Demand

Natural Gas, Oil,

(1000s of MWh/yr) (MW)

(1000s MMBtu/yr)

Products 138 10.6 -Bulk Purchase 28 6 23Homes 1 0.3 85Home Performance 2 1 159Keep Cool 17 25 -

Total 186 42.9 228.9

Page 9: Raising the Bar to Capture More Energy Savings

SUCCESS !

Page 10: Raising the Bar to Capture More Energy Savings

A victim of our own success?

Page 11: Raising the Bar to Capture More Energy Savings

How Do We Raise the Bar?

ENER

GY

STAR

&

CEE

Tie

r 1

CEE

Tie

r 2C

EE T

ier 3

Page 12: Raising the Bar to Capture More Energy Savings

Form

er

ENER

GY

STAR

& C

EE T

ier 1

New

CEE

Tie

r 1N

ew C

EE T

ier 2

New

CEE

Tie

r 3

Raising the Bar Increases Savings

New

EN

ERG

Y ST

AR

Tier

1

Page 13: Raising the Bar to Capture More Energy Savings

Level[per 2002

spec]

2002 2004 2007

MEF WF MEF WF MEF WF

Tier 1 1.26 11.0

Tier 2 1.42 9.5 1.42 9.5

Tier 3 1.6 8.5 1.6 8.5

Tier 4A 1.8 7.5 1.8 7.5 1.8? 7.5?Tier 4B 1.8 5.5 1.8 5.5 2.0 6.0

2.2 4.5

Washers: CEE Tiers Raise the Bar What will 2007 bring?

ENERGY STAR levels Current Proposal MEF: 1.72 WF: 8.0

Page 14: Raising the Bar to Capture More Energy Savings

Raising Bar - Clothes Washers

Minimum Standard

ENERGY STAR Tier 1 &

Tier 2

Tier 3

Tier 4

0.5

1

1.5

2

2.5

2002 2004 2007

Mo

dif

ied

En

erg

y F

acto

r

Page 15: Raising the Bar to Capture More Energy Savings

US Pacific Northwest Plan projects important role for clothes washers

Clothes Washers - 140 aMW

91%

Dishwashers - 10 aMW6%

Refrigerators - 5 aMW3%

Page 16: Raising the Bar to Capture More Energy Savings

Form

er

ENER

GY

STAR

& C

EE T

ier 1

New

CEE

Tie

r 1N

ew C

EE T

ier 2

New

CEE

Tie

r 3

Let’s keep raising the bar

New

EN

ERG

Y ST

AR

Tier

1