Rajesh Corp - Brand Identity

1 RAJESHCORPIDENTITY

Omniscient CommunicationsMumbai

TAKINGTHELEGACYAHEADIN BUILDINGA BRANDNEWFUTURE

BRAND VALUES

Trust

Experience

High Aspirations

Modern

Vibrant

Old Yet Young

C O R P

C O R P

C O R P

C O R P

The Rationale

The new symbol is a visualization of the transition of Rajesh Builders into a new and a vibrant era building from a formidable past. It is conceived to further establish the trust earned by the company for over 50 years but while aspiring much higher for the future.

The new mark is a metamorphosis of the Hindi alphabet ‘Ra’ into the English alphabet ‘R’ which is a visual representation of the inception of the new ‘Rajesh Corp’ from the old ‘Rajesh Builders.’

The logo is a simple yet a dynamic mark. It is well crafted to make it stand out in front of the competitors.

Trust

Experience

Old

Platform

Traditional

Stable

Professional

Brand

Aspirations

New

Ideas

Modern

Dynamic

Passion

Rajesh PatelManaging Director

Rajesh CorpR B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900

info@rajeshcorp.comwww.rajeshcorp.com

Dear Trenz

Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraad-shaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.

Sincerely yours

Rajesh PatelChairman

+91 22 67359900 | info@rajeshcorp.com | www.rajeshcorp.com

R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar | Andheri (E) | Mumbai 400059

The DirectorOmniscient Communications

353 BrindavanVallabh Baug Lane

Ghatkopar (E)Mumbai 400 077

24 August 2009

C O R P C O R P

Rajesh PatelManaging Director

Rajesh CorpR B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900

info@rajeshcorp.comwww.rajeshcorp.com

C O R P

C O R P

C O R P

C O R P

C O R P

2 RAJESHCORPIDENTITY

Omniscient CommunicationsMumbai

RAJESHCORP

RAJESHCORP

RAJESHCORP

R

The Logo

Buildings in their creative sense are all about standing structures, Forms, Patterns, Textures, Materials and Lighting. Hence the new identity system reflects all of these and individually celebrates each of the buildings designed by Rajesh Corp.

RFlexible Identity

In this age brands have to keep themselves highly active to meet the changing demands of the consumers and to stay alive in the market. Hence they need a visual language which is engaging, interactive and adaptable so as live with the changing time, changing needs and changing consumers. Hence Rajesh Corp new identity is derived from a cutting edge system which has the ability to adapt it self to the various buildings projects it is involved in.

The Colour & Look

As each structure communicates something special and is designed to provide a certain lifestyle. The look and feel, the colours and the patterns can therfore be derived from individual building projects.

Trust

Experience

Old

Platform

Traditional

Stable

Professional

Brand

Aspirations

New

Ideas

Modern

Dynamic

Passion

R

Dear Trenz

Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla Spraad-shaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.

Sincerely yours

Rajesh PatelChairman

+91 22 67359900 | info@rajeshcorp.com | www.rajeshcorp.com

R B House| Off Andheri Kurla Road | MIDC | Cross Road B | JB Nagar Andheri (E) | Mumbai 59

The DirectorOmniscient Communications

353 BrindavanVallabh Baug Lane

Ghatkopar (E)Mumbai 400 077

24 August 2009

RAJESHCORP

RAJESHCORP

Rajesh PatelManaging Director

R B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900

info@rajeshcorp.comwww.rajeshcorp.com

RAJESHCORP

Rajesh PatelManaging Director

R B HouseOff Andheri Kurla RoadMIDC Cross Road BJ B Nagar, Andheri (E)Mumbai 400059T. +91 22 67359900

info@rajeshcorp.comwww.rajeshcorp.com

THANKYOU