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Rank Brand 2014 Brand Value
(Billions)
Percent Change
from 2013
1 Apple $118.86 +21%
2 Google $107.44 +15%
3 Coca-Cola $81.56 +3%
4 IBM $72.24 -8%
5 Microsoft $61.15 +3%
6 GE $45.48 -3%
7 Samsung $45.46 +15%
8 Toyota $42.39 +20%
9 McDonald’s $42.25 +1%
10 Mercedes Benz $34.34 +8%
THE WORLD’S MOST VALUABLE BRANDS (Interbrand)
Rank Brand 2013 Brand Value
(Billions)
Percent Change
from 2012
1 Apple $98.32 +28%
2 Google $93.29 +34%
3 Coca-Cola $79.21 +2%
4 IBM $78.81 +4%
5 Microsoft $59.55 +3%
6 GE $46.95 +7%
7 McDonald’s $41.99 +5%
8 Samsung $39.61 +20%
9 Intel $37.26 +5%
10 Toyota $35.35 +17%
THE WORLD’S MOST VALUABLE BRANDS (Interbrand)
THE WORLD’S MOST VALUABLE BRANDS (Interbrand)
Rank Brand 2012 Brand Value (Billions)
1 Coca-Cola $77.84
2 Apple $76.57
3 IBM $75.53
4 Google $69.73
5 Microsoft $57.85
6 GE $43.68
7 McDonald’s $40.06
8 Nokia $39.39
9 Samsung $32.89
10 Toyota $30.28
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