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RBFARBFA Logo system& basic styleguide
Introduction to who we are...
We are the the Royal Belgian Football Association and we represent all football clubs in Belgium. The RBFA was founded in 1895 and comprises two thousand football clubs. The Association organises 300,000 football games every season. The Red Devils act as our ambassadors abroad.
full colour in all its glory
Our logo
The RBFA logo is available in just one steady configuration.
The logoform in itself should be treated as one unit. The proportion and spacing of the elements should not be altered in any way.
logo specs
out with the old...
...in with the new
the laurel is simplified
the typeface becomes bolder
we create more space
our new logo is:- more modern- seriously simplified- airier & easier on the eye- more powerful in its’ simplicity
clear space
Logo isolation area
belgianfootball.be
belgianfootball.be
belgianfootball.be
belgianfootball.bebelgianfootball.be
belgianfootball.be
Logo en url combinations
belgianfootball.be
belgianfootball.be
belgianfootball.be
Logo black on white
Logo white on black
belgianfootball.be
belgianfootball.be
belgianfootball.be
belgianfootball.be
when the shield reaches a size limit of 15mm in height. We simplify even more by leaving the text out.
Logo in small dimensions
Make sure the contour of the crown and shield is always visible.
DO NOT use smooshy dropshadows
WARNING! PleAse do Not ABuse the loGo.
use the logo on a coulor of the guideline palette
use the logo on photos when the contrast is sufficient
You CAN...
When there is no way in optimising the background for particular reasonsplease use the logo with black or white
security contour.
exCePtIoN
do Not change the relative size of elements.
do Not change element position
The logo should not be used as part of a sentence.
do Not stretch or distort the logo
do Not change fonts or color
PleAse do Not ABuse the loGo.
Logo combinations
When “RBFA” prevails over the subbrand-logo
powered by
belgianfootball.be
belgianfootball.be
The subbrand “powered by” RBFA.
in collababoration with
Graphic elementWithin the RBFA brand we extract a piece of the logo image to use as a graphical element throughout communication.
belgianfootball.be
belgianfootball.be
belgianfootball.be
C 0 M 0 Y 0 K 100R 0 G 0 B 0WeB #000000
C 0 M 0 Y 100 K 0R 255 G 242 B 0WeB #fff200
C 0 M 100 Y 91 K 0R 237 G 28 B 46WeB #ed1c2e
C 3 M 19 Y 100 K 28R 187 G 154 B 13WeB #bb9a0d
C 0 M 0 Y 0 K 30R 188 G 190 B 192WeB #bcbec0
C 0 M 0 Y 0 K 10R 230 G 231 B 232WeB #e6e7e8
C 0 M 25 Y 28 K 83R 80 G 61 B 53WeB #503d35
Belgian Black Pantone Process Black
Belgian yellow Pantone Process Yellow
Belgian Red Pantone 485C
Belgian Gold Pantone 118C
Belgian Grey Pantone Cool Gray 4C
Belgian Soft Grey Pantone Cool Gray 1C
Belgian Body Text Pantone 7554C
primary
secondary
Colors
The official logo colors are pms 485C, pms Process Yellow and pms Process Black.The colors of the Belgian National flag.
These colors should be used whenever possible. For 4-color publications thereis a cmyk version of the logo that replicates in process inks.
Note: pms colors will print differently oncoated paper than on uncoated paper. Be sureto view uncoated pms swatches when printingon uncoated papers and coated pms swatcheswhen printing on coated papers.
edmondsans BoldabcdefghijklmnopqrstuvwxyzABCdeFGhIJKlMNoPQRstuVWxYZ1234567890 @ .,?!/&+
edmondsans MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+
Typefaces
Two type families have been chosen as RBFA typefaces — Edmonds Sans as primary and PT Serif as secondary.
Pt serif RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+
Pt serif ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+
Pt serif BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+
secondary typeface
lorem ipsum dolor sit amet adipisicing sed elit.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque unde omnis iste ipsam voluptatem.
Sed ut perspiciatis unde omnis iste natus error sit vo-luptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit asperna-tur aut odit aut fugit, sed quia consequuntur magni do-lores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Font pairing
The brown bodytext color (C 0 M 25 Y 28 K 83) is a secondary color for the RBFA brand but becomes a primary color for a subbrand such as VFV.
Lorem ipsum dolor sit amet adipisicing sed elit.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque unde omnis iste ipsam voluptatem.
System font replacements
For online or powerpoint we replace the typefaces as such:
Edmonds Sans > Helvetica BoldPT Serif > Georgia
applications
stationary letterhead
Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel
Beste,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam at risus lorem. Ut a blandit sem. Quisque ut dapibus
purus. Vestibulum accumsan, purus id sagittis dignissim, arcu nunc dapibus turpis, id convallis libero orci vel purus. Sed
facilisis sollicitudin sapien, vel consectetur dolor suscipit ut. Pellentesque quis lectus metus, eget vulputate libero.
Etiam in hendrerit libero. Vivamus orci est, commodo a lobortis sed, bibendum nec urna. Praesent felis tortor, ullam-
corper id commodo sit amet, blandit aliquet neque. Cras convallis, sem convallis interdum blandit, eros nulla laoreet
lectus, ac malesuada ligula purus non arcu. Sed molestie lectus in sapien condimentum hendrerit. Phasellus auctor
nibh et est faucibus id dictum nibh fermentum.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec sagittis, mauris feugiat
laoreet sagittis, felis lectus lobortis lorem, a iaculis leo erat sit amet felis. Donec dapibus ante nec nulla placerat pellen-
tesque. Maecenas ante dui, porta id faucibus ut, posuere quis massa. Donec non consectetur quam. Nam eget nulla quis
metus semper tristique tempus convallis odio. Donec metus lorem, scelerisque sed adipiscing vitae, convallis vel nulla.
Ut sagittis sapien quis ante volutpat pulvinar. Fusce eget velit arcu. Vivamus lobortis, sapien non ultricies sagittis,
lectus lorem auctor urna, non eleifend ipsum elit et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Met de meeste hoogachting,
Pieter Maenhout
belgianfootball.be
a part of the logoshape is magnified and used as a graphic element
The RBFA card has a guilded side, emphasising the royalty of the brand.
stationary cards
belgianfootball.be
KBVB Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel
stationary envelope & greetingscard
Pieter MaenhoutInternal Communication Managermobile: +32 489 91 53 76tel: +32 218 001 874
Beste,
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolo-remque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Mvg,
email signature
general applications
flags
The giftbag has the sporty appearance of a dufflebag
giftbag
belgianfootball.be
smaller giftbag
belgianfootball.be
belgianfootball.be
belgianfootball.be
belgianfootball.be
belgianfootball.be
belgianfootball.be
belg
ianf
ootb
all.b
e
pencils
The memorystick is portable like a bracelet.Ideal for those people constantly on the move.
mobile memory
layout cover “bondsreglement”
Bondsreglement
The cover has a simple appearance in red with the crown as a graphical element. We sign with the KBVB-logo.
Guilding the page-edges is an option. Giving the appearance of the SoccerBible.
Persmap layout
The PressKit looks like a newspaper.It has an editorial appearance.
The front looking like a big promotional poster.
digital applications
twitterbackground
In the Twitterbackground like in the Youtubebackchannel & email we use a RedDevils image (them being our Ambassadors) with a patternfill and darkened effect so that the logo remains the main visual catching the eye.
Youtubechannel
spiciatis utque quidIste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas
natus error sit
Iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt expli-cabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia
ut perspiciatis unde omnisNatus error sit voluptatem accusantium doloremque laudan-tium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
email template
Powerpoint appearance
Title page
Subtitle page
Quote or Content page
Summary page
scoreboard
-MOLDAVIABELGIUM
12
this concludes our brandguidelines.
whenever in doubt about how to tackle asubject please contact us so that we can retain the intgerity of our brand.
info@footbel.com
Av. Houba De Strooperlaan 145
Bruxelles 1020 Brussel
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