Retail choice launch pad

Employer Branding 101:

the simplest things can have the biggest impact....

where should you start!

Kirstie Kelly

Retail ChoiceEmployer Branding Breakfast Meeting

Who does she think she is....?

“In a market where talent is hard to find and even harder to

keep, your approach can be the difference between success

and failure.”

Stating the flipping obvious......?

Building Brands starts on the inside...

But why does it matter....

A recent study from Inavero

14% employees don’t believe what their business tells them

88% leave for reasons other than salary

60% wouldn’t recommend the company to their friends

How you act + how

you look = what

people think of you

Mood

Tone of Voice

sincerity

How you project

your brand

Your mannerisms

Your

technology, processes

and communication

becomes an image of a

business…

Schizophrenic

Approachable and friendly

And engage with employees along the

way....

Is Employer Branding just for the big boys....

Communication infrastructure

Corporate site

Linkedin company page

Linkedin Recruiter profiles

CEO profile

Twitter careers

Twitter EVP advocates

ATS

Facebook page

CSR

Intranet

Understand the business need

Define the main target groups

Understand the target groups

Optimize the employer value

proposition

Select KPIs and set objectives

Define an optimal communication mix

Create an annual plan

Develop communication ideas

Execute and follow-up

Where to start...

Video and mobile is

supported by three key

trends.

Increased bandwidth: 75% of UK homes have

broadband access, expected to continuing growing.

The average download speed is 9Mbps.

The rise of video calling: Skype has made video

an established way of communicating. Its 250m

users worldwide rack up over 300m minutes of

video calling each day.

An applicant rich market: The current economic

climate has increased the number of applicants per

available position. This means more potential

candidates to interview.

Sources: The Ofcom Communications Market Report 2011, Ofcom

Research (August 2012), Skype Internal Figures

Who gets it right?

26

Employer branded videos to engage your

candidates

Consistent branding and tone of voice

A chance for candidates to engage with the

business through video screening...

Check it out...

Is your career site fit for purpose?

Do you have a communication eco-system’?

Is mobile a part of your world?

Do you have a content strategy?

To learn more.....

Kirstie Kelly

kirstie@launchpadrecruits.com

07787 130512