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Book Summary:
Reverse Innovation
Book Information
A forward looking CEO must do three things: Manage the present, selectively forget the past, and create the future.
by Vijay Govindarajan and Chris Trimble
Reverse Innovation – Create Far From Home, Win Everywhere
Author(s) Vijay Govindarajan, Chris Trimble
Publisher Harvard Business Review Press
ISBN 9781422157640
ISBN-10 1422157644
Pages 256
Language English
Year 2012
“Create Far From Home,
Win Everywhere”
PART – I
The Reverse Innovation Challenge
SETTING PREMISES
SETTING PREMISES
SETTING PREMISES
ONE | THE FUTURE IS FAR FROM HOME
ONE | THE FUTURE IS FAR FROM HOME
ONE | THE FUTURE IS FAR FROM HOME
ONE | THE FUTURE IS FAR FROM HOME
ONE | THE FUTURE IS FAR FROM HOME
ONE | THE FUTURE IS FAR FROM HOME
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
TWO | THE FIVE PATHS OF REVERSE INNOVATION
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
THREE | CHANGING THE MINDSET
FOUR | CHANGING THE MANAGEMENT MODEL
FOUR | CHANGING THE MANAGEMENT MODEL
FOUR | CHANGING THE MANAGEMENT MODEL
FOUR | CHANGING THE MANAGEMENT MODEL
KEY TAKEAWAYS | THE REVERSE INNOVATION
PLAYBOOK
PART 2
Reverse Innovation
in Action
LOGITECH | THE MOUSE THAT ROARED
LOGITECH | AND THE MOUSE THAT ROARED
LOGITECH | AND THE MOUSE THAT ROARED
EMC CORPORATION | PLANTING SEEDS
EMC CORPORATION | PLANTING SEEDS
EMC CORPORATION | PLANTING SEEDS
GE | HEALTHCARE IN HEART OF INDIA
GE | HEALTHCARE IN HEART OF INDIA
GE | HEALTHCARE IN HEART OF INDIA
GE | HEALTHCARE IN HEART OF INDIA
PEPSICO | BRAND-NEW BAG
PEPSICO | BRAND-NEW BAG
PEPSICO | BRAND-NEW BAG
WHO SHOULD READ REVERSE INNOVATION?
Reverse Innovation, may not be at the top of your reading list today – but you can
expect to see the trends and applications
of this work become more the norm in the
next few years.
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