Robert Tam Presentation SME Licensing Workshop 20180615 … Tam... · 2018. 12. 7. · Disney...

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ROBERTDirector and General Manager Disney Consumer Products and Interactive Media, Hong Kong and Macau

TAM

RUSSIA

GREATERCHINA

JAPAN

EMEA

LATAM

INDIA

KOREA

AU/NZ

SEA

UNITED STATES

Global Footprint

ConsumerEngagement

Locally AppealingCreative

DigitalConnections

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CASESTUDIES

© & ™ Lucasfilm Ltd.

© 2018 MARVEL

THE WALT DISNEY ARCHIVES PRESENTS “WINNIE THE POOH: BE MY FRIEND” EXHIBITION

GLOBAL DEBUT OF OVER 50 HISTORICAL ARTIFACTS from the Walt Disney Archives

THE WALT DISNEY ARCHIVES PRESENTS “WINNIE THE POOH: BE MY FRIEND” EXHIBITION

GLOBAL DEBUT OF OVER 50 HISTORICAL ARTIFACTS from the Walt Disney Archives

“WINNIE THE POOH” SELFIE ZONE

Bringing to life Winnie the Pooh’s Hundred Arce Wood with 19 PIECES of 3D figures, including a 3-METER TALL POOH

“WINNIE THE POOH” SELFIE ZONE

Bringing to life Winnie the Pooh’s Hundred Arce Wood with 19 PIECES of 3D figures, including a 3-METER TALL POOH

“WINNIE THE POOH” MEET & GREET

Engaging OVER 5,000 FANS in 32 MEET & GREET sessions with Winnie the Pooh, Tigger, Eeyore and Piglet

“WINNIE THE POOH” MEET & GREET

Engaging OVER 5,000 FANS in 32 MEET & GREET sessions with Winnie the Pooh, Tigger, Eeyore and Piglet

“WINNIE THE POOH” POP UP STORE

Offering over 500 SKUs of products from local and overseas licensees and generating sales of 30% more than projection

“WINNIE THE POOH” POP UP STORE

Offering over 500 SKUs of products from local and overseas licensees and generating sales of 30% more than projection

Fans were able to connect with Winnie The Pooh through our various other partnerships.

• Broadway• 7-11• Maxim’s• Chow Tai Fook• now TV

DEMAND EXCELLENCE IN ALL THAT WE DO…