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ELEGANCE WITH AN EDGE
ROYALTY MEWS IS A HIDDEN JEWEL IN SOHO. A COBBLED MEWS YARD BEHIND THE BUSTLE OF DEAN STREET.
THE TRANQUILITY IS STARTLING GIVEN THE PROXIMITY TO THE HIGH VOLTAGE CURRENT OF SOHO. A STORY
OF CONTRASTS. THE BUILDING IS A LEGACY OF SOHO’S MANUFACTURING AND INDUSTRIAL HERITAGE.
BEAUTIFULLY RE-IMAGINED BY MARCH & WHITE. IT IS NOW FOUR UNIQUE LOFT APARTMENTS. FROM THE
OUTSIDE IT INTRIGUES. A DELIGHTFUL, SCULPTURAL ARTWORK BY ADAM DANT CONCEALS THE DISCRETE
ENTRANCE. CREATED IN RICH BRASS. IT PLAYS DRAMATICALLY AGAINST THE IMPOSING BLACK BRICKWORK.
THE ALLURE OF SECRECY. EACH OF THE FOUR APARTMENTS DEFINE CONTEMPORARY, COOL ELEGANCE. AN
UNCOMPROMISED COMMITMENT TO THE FINEST QUALITY MATERIALS AND FINISHES. TIMELESS STYLE SHOT
THROUGH WITH A JOLT OF ROCK AND ROLL EDGE. IT IS SUBTLE, INTELLIGENT AND, CRITICALLY, EXTREMELY
BEAUTIFUL. SOHO, AFTER ALL, IS ALL ABOUT DESIRE.
More than an address, Royalty Mews is an intriguing entry zone to an exhilarating way of living.
— THE MEWS
THE COMPOSERS
THE MUSE
ONE, TWO, THREE, FOUR
A SOHO STORY
ENQUIRE
— ONE
TWO
THREE
FOUR
Imagine what living in Soho is like.
Recollecting just twentyfour hours in Soho has a dreamlike quality.
The origin of the name is shrouded in myth and rumour. Some believe it is derived for a hunting cry whilst a school of belief say’s it comes from slang deriving from South Holborn. Whatever the truth the name today is a byword for a vibrant, cool and effortless way of life.
We compare it to a strange private members club. It works as a point of reference. Like any club, it is always a thrill to visit as a guest. The real privilege, however, is to belong.
Nowhere does elegance with an edge like Soho.Nothing defines contemporary Soho better than Royalty Mews. A simple fact.
MARCH & WHITE ARE A LONDON DESIGN EMINENCE. THEIR
CARD HAND HOLDS CONTEMPORARY ELEGANCE, TIMELESS
STYLE AND A REVERENCE FOR BEAUTIFUL MATERIAL AND
CRAFTSMANSHIP.
THEIR WORK REDEFINES HOW WE THINK OF LUXURY AND
COUTURE. THEY HAVE APPLIED, TO RAPTUROUS ACCLAIM,
THEIR VISION TO BREATHTAKINGLY BEAUTIFUL
RESIDENCES, HOTELS, PRIVATE MEMBERS CLUBS AND
SUPERYACHTS. THEIR WORK IS, WHILST RELIABLY AND
IRREFUTABLY BEAUTIFUL, QUIETLY INTRIGUING AND
SLOWLY REVEALING. THEIR DEVOTED COMMITMENT TO
DETAIL MEANS THE WORK HAS A LONG, ENDURING
APPEAL. ROYALTY MEWS DISTILLS ALL OF THEIR
DISTINCTIVE HALLMARKS. RESPONDING TO LOCATION, IT
THEN FILTERS THIS VISION THROUGH A DARK LENS OF
ROGUE, ROCK AND ROLL EDGE.
The result is a thrilling new episode in an ongoing creative story.
EVERY STORY STARTS WITH A CHARACTER. A MUSE. THE
CONCEPT FOR ROYALTY MEWS EXPLORED THE DARK ZONE
OF NOCTURNAL ROCK AND ROLL. THE PERMANENT
MIDNIGHT. SAVAGE GRACE AND EXQUISITE INDULGENCE.
THIS LIVES BY NIGHT. BY DAY IT LIVES A MORE ERUDITE,
CULTURED AND REFINED LIFE.
The dark zone of nocturnal rock and roll. The permanent midnight.
WE WERE DRAWN TO THE CLASSIC ERA OF ROCK EXCESS.
THIS WAS DISTILLED WITH A CONFIDENT ELEGANCE. THE
PRIVILEGE, OPULENCE AND NONCHALANT STRUT IS
VIEWED THROUGH A VERY CONTEMPORARY FILTER. THE
RESULT SETS A NEW, AND VERY HIGH, BAR FOR STYLISH
SOHO LIVING.
THE ELEMENTS OF ELEGANCE WITH AN EDGE:
THE MATERIALS AND FINISHES SELECTED FOR ROYALTY
MEWS DEFINE THE UNCOMPROMISED PURSUIT OF THE
VERY FINEST QUALITY. THEY ARE UNDOUBTABLY AND
SINGULARLY BEAUTIFUL. THEY ARE ALSO SELECTED FOR
THEIR DURABILITY. THE STORY GETS CARELESS AND
WRECKLESS OCCASIONALLY! ROYALTY MEWS WAS
COMPOSED TO STAGE EVERY SCENE OF THE STORY WITH A
SUBLIME AND ENDURING ELEGANCE. WITH AN EDGE.
STYLE IS INTUITIVE AND CLOSELY ALIGNED TO CONFIDENCE.
IT CANNOT BE TAUGHT. IT IS ALMOST IMPOSSIBLE TO DEFINE IT
YET IT IS UNMISTAKABLE WHEN SEEN. BUKOWSKI WROTE ABOUT
IT PERFECTLY. GO LOOK IT UP. WE COULD HAVE PRINTED IT HERE
BUT IT FEELS RIGHT THAT WE SEND YOU OFF EXPLORING.
STYLE IS WHAT GETS A PERSON REMEMBERED. THIS, IN THE
LONG GAME, IS BETTER THAN BEING NOTICED. STYLE CARRIES
ITSELF EFFICIENTLY BY DAY. BY NIGHT, STYLE KNOWS HOW
FLIRT WITH RISK, DANCE WITH THE DEVIL AND SHOOT THE MOON.
EVEN IN DISARRAY, STYLE NEVER LOSES IT’S ANIMAL GRACE.
A SNIPPET OF THE BUKOWSKI PIECE STATES THAT OPENING A
CAN OF SARDINES CAN HAVE STYLE. A BOXER CAN HAVE STYLE.
A SECLUDED MEWS IN THE HIGH VOLTAGE HEART OF SOHO IS THE
DEFINITION OF STYLE.
STYLE ISA WHOLEDIFFERENTTHING TOFASHION
SOHO REMAINS THE DEFINITION OF A GROWN UP,
HEDONISTIC PLAYGROUND. IT’S LEGACY IS SCANDAL,
TEMPTATION AND GOOD OLD FASHIONED ABANDON. IT HAS
EVOLVED. ALL THAT WAS EVER EXCITING AND ENTICING
STILL GLOWS SOFTLY. NOW IT IS PAIRED WITH SOME OF
THE WORLD’S GREATEST RESTAURANTS, BARS, SHOPS,
GALLERIES AND THEATRES. THE BEAUTY OF A PLACE LIKE
SOHO IS THE ENDLESS DISCOVERY. EXPLORE THE STREETS
AND ALLEYS. ONCE YOU EXPERIENCE SOHO AS AN INSIDER
EVERYWHERE ELSE BEGINS TO LOOK A BIT SEDATE.
THE IDEA IS THAT LONDON IS A COLLECTION OF
CONNECTED VILLAGES. FOLLOWING THAT THEORY,
SOHO IS SURELY THE MOST FASCINATING, CAREFREE,
OCCASIONALLY DISGRACEFUL YET CHARMING OF
THEM ALL.
TODAY, THE PLACE IS MORE NUANCED AND COMPLEX THAT
EVER. IT IS A CLICHÉ BUT WE’LL USE IT ANYWAY.
WHATEVER YOU WISH TO DO NOCTURNALLY, THERE WILL
BE SOMEWHERE IN SSOHO WHERE YOU WILL BE WELCOMED
LIKE AN OLD FRIEND. IT’S THAT KIND OF PLACE.
THE SOHO AFTER DARK IS VERY DIFFERENT BEAST.
GLAMOUR, BEAUTIFULLY APPOINTED WITH A DARK EDGE
IS THE ENERGY. THE PLACE HAS EVOLVED. IT HAS AN
ERUDITE SOPHISTICATION AS WELL AS A DESIRE FOR
ELEGANT MISBEHAVIOUR.
NIGHTLIFE WAS BORN HERE. FROM THE ILLICIT OPIUM
CHAMBERS IN THE VICTORIAN ERA, THE JAZZ CELLARS OF
THE FIFTIES, THE JOINTS WHERE LONDON BEGAN TO
SWING IN THE SIXTIES TO THE FORERUNNERS OF TODAYS
CLUB CULTURE. BLITZ, BILLY’S AND LE BEAT ROUTE
BIRTHED, IN THE EARLY-EIGHTIES THE NOCTURNAL CODE
AS WELL AS A LEGION OF POP STARS.
I'm a man of wealth and
taste.
Sympathy for the Devil. ~Mick Jagger & Keith Richards
Please allow me to introduce myself.
Composing the elements of elegance
with an edge.
When the Sun goesdown, you're in the
dark and a blanket ofa new feeling comesover you... and that
new feeling is magical.
~David Lynch
theMUSE
aSOHO STORY
IT SEEMED RIGHT TO COMMISSION A PIECE OF ART FOR ROYALTY
MEWS. WE QUICKLY DECIDED THAT ADAM DANT WAS THE PERFECT
ARTIST TO WORK WITH.
HIS WORK BEARS TRACES OF HOGARTH, TURNER AND GEORGE
CRUIKSHANK. BURIED INTO THESE CHARMING PIECES, THOUGH,
ARE SUBTLE REFERENCES TO CONTEMPORARY CULTURE.
THERE ARE SHADES OF COCTEAU IN THERE CONNECTING HIM TO
AN EARLIER BOHEMIAN SOHO.
CRAFTED IN IMPOSING AND LUSTROUS METAL, IT IS A
FORMIDABLE SCALE PIECE WHICH WILL CONCEAL THE ENTRANCES
TO THE FOUR APARTMENTS IN ROYALTY MEWS. THE CONCEPT OF
WALKING THROUGH A PIECE OF ART TO ENTER THE BUILDING HAS
BEEN RESPONDED TO DELIGHTFULLY.
TO THE VERY FORTUNATE FEW WHO WILL CALL ROYALTY MEWS
THEIR HOME THE PIECE WILL BE A CHERISHED TREASURE. WE SEE
IT AS A GESTURE OF BELIEF THAT ART AND ARCHITECTURE
SHOULD NEVER BE TOO FAR AWAY FROM EACH OTHER.
ADAM DANT– ARTIST
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