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Sales Marketing Booklet
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SIGNIFICANT COMPANY ACHIEVEMENTS AND AWARDS
First National SA & NT
SYLVIA PRESEPIO
WINNER - Silver achiever in recognition of outstanding performance in sales for 2014
WINNER - Silver achiever in recognition of outstanding performance in sales for 2013
WINNER - Silver achiever in recognition of outstanding performance in sales for 2012
AWARADED - Top 10 Highest Number of Listings Residential 1st April - 30 June 2010
Community Spirit Award in honour of the late Bill Marshall GRANT FOSTER
WINNER - Silver achiever in recognition of outstanding performance in sales for 2011
WINNER - Silver achiever in recognition of outstanding performance in sales for 2012
WINNER - Silver achiever in recognition of outstanding performance in sales for 2013
WINNER - Runner up Overall Sales Person 2014
AWARDED - Top 5 Overall Sales Person for 2014
WINNER - Silver achiever in recognition of outstanding performance in sales for 2014 PROPERTY MANAGEMENT Top Overall Office of The Quarter 1st Oct - 31st Dec 2014
Overall Property Management Team of the quarter 1st April - 30th June 2014
Property Manager Rookie of The Quarter - Callum Ansell 1st April - 30th June 2014
Property Manager Rookie of The Quarter - Jack Freestone 2014
Best overall Property Management Team Jan - March 2015
Internet -
www.murraybridgerealestate.com.au www.firstnational.com.au
www.realestate.com.au
www.domain.com.au
www.homesales.com.au
www.ourproperties.com.au (international Chinese website) Realestate.com.au - Payment up front
Feature Property– 3 months
Local Paper Advertising (6) ads over 3 months
Standard in full color with photo - $50 per extra ad
Editorial features included
Prominent Sign board 6’ x 4’ Digital steel framed with photos Real Estate in Motion Floor Plan & Video
Searches - Government– Council, Certificate of Title, PI Report
By Laws, Encumbrance, Community Plan, Easement
(if needed )
Property Guide
For Sale sign - Standard sign
Window Display Colour
Marketing brochure
Glossy brochure with photo & property details
Data base
Priority Buyer Alerts - email & text prospective buyers
Open Inspections
Copies of Ads - Internet updates
Just Listed Letter Drop
Facebook, Twitter & Instagram
$300.00
$310.00
$300.00
$300.00
(Optional)
$200.00 $400.00
$9.15 Agent Cost
Agent Cost
Agent Cost
Agent Cost
Agent Cost
Agent Cost
Agent Cost
Agent Cost
Agent Cost
FIRST CLASS MARKETING PACKAGE
WHAT OUR CLIENTS SAY ABOUT US Sylvia at First National Real estate took us to the property we now call home.
Sylvia was very friendly, accommodation and a very good listener. We will highly
recommend her. G & A Brasser After trying to sell property with other agents for years with only negative
approach we contacted First National who sold the property within 6 months.
We found First National very positive in their approach to selling property,
informing us of any and all aspects of the listing. Thank you very much to Sylvia. T & E McArdle
The whole purchase was very easy, Sylvia made
the effort out of work hours to help me with issues
that she didn't have to help me with. Very helpful
and not pushy after just viewing the property. B Hitch
The key to renting though an agent or selling a property would have to be
communication between Vendor & Agent. Renting and selling many houses
over our time using different agents and First National Murray Bridge is TOP of the
class. They are No. 1 when it comes to finding the right key to open the door.
Sylvia and her staff are First when it comes to all the little things like paperwork
inspections, communication, contracts, sales and above all ‘Money’ the rent
paid. Thanks again Sylvia for you prompt help and look forward to working with
your number one team in the future. P.S thanks for the wine and chocolates. M & B Phillips First National Murray Bridge looked after out investment property brilliantly. Laura,
Callum, Tony & Sylvia were always lovely to communicate with even sent us a
glorious bunch of flowers when we moved into the home ourselves. I wouldn't
hesitate to recommend them for anyone dealing in real estate in the region. S Pixley
Thank you so much for your assistance in managing my home, and finding
tenants. Thank you sincerely for finding a buyer for the sale of my home. You
made the process happen stress free for me and my family. First things foremost
you made it happen! And we are grateful to you. My family and I wish to thank
all the team and staff for their hard work and devotion into making this result
reality. We can finally move on and look to the future. The hard work and
motivation of your exceptional team will never be forgotten. Heidi, Hannah & Amber Smith.
As per RP Data Date: 16-06-2015
The Importance of Pricing
This chart highlights the importance of pricing correctly at market value
Asking Price Percentage
of Buyers
+15% 10%
30% +10%
60% Market Value
75% -10%
-15% 80%
This graph illustrates the importance of pricing correctly.
The centreline represents market value. As you move above this market value,
you attract much smaller percentage of prospective buyers, greatly reducing
you chances of a sale. As you move below market value, you attract a much
larger percentage of potential buyers.
When setting a price for your property, the listing level must strike a balance
between the seller’s needs to achieve the best-possible return and the buyer’s
needs to get good value. Establishing Market Value The market value of your property is determined in exactly the same way as any
other commodity - what a buyer is willing to pay for it in today's market. Despite
the price you paid originally, or the value is determined by market forces. Look at the Competition Buyers look at about a dozen properties on average before making an offer on
a property. As a result, they have a good overview of the market and will
compare your property against the competition. If its not in line with similar
properties that are available, buyers wont consider it good value for money
MEET SYLVIA PRESEPIO Choosing the right Real Estate Agent to sell or manage your
property can be a challenging task. energy isn’t easy,
particularly in an industry where skills vary so widely.
However, with 27 years of Real Estate service excellence,
you’d be hard pressed to find another Agent with a similar
track record to Sylvia Presepio.
She has built a reputation founded on ethics and integrity.
An accomplished Property Manager and Residential Sales
Estate Agent, Sylvia’s understanding of the Murray Bridge
market is without peer being a resident herself.
Nothing influences the success of your sale or management
of your investment property like experience
With hundreds of properties sold and managed since 1987,
Sylvia has the experience to effectively manage any
challenge faced during a sale. She also has the skill to
manage any issue that may arise while managing your
Investment Property.
Her ability to balance the essential commitment to her
vendor, whilst affording respect and common courtesy to
prospective buyers is her defining difference. This skill is
certainly pivotal to securing the strongest possible outcome
during sales negotiations.
Reputation, Integrity, Results
Sylvia’s vision for First National Real Estate Murray Bridge is
crystal clear.
To set the performance standard over the long term, the
entire team needs to be committed to innovation, expertise
and reliability. That’s not just First National Real Estate
Murray Bridge’s promise; it’s reality.
TONY PRESEPIO DIRECTOR / PROPERTY MANAGER
Tony is Sylvia Presepio’s husband and has been the behind the scenes
support since the opening of First National Real Estate Murray Bridge in
2003. Professional management of your Investment Property is crucial to
the stability of your income stream. The satisfaction of your tenants is
equally important – in fact it’s integral to the protection of your
property, high annual occupancy and solid yields.
Tony’s commitment to the Property Management processes and the
thoroughness of his approach has created respect amongst both
Landlords and Tenants. With more than 20 years experience in Primary
Production in the Murraylands region, Tony’s contacts in the local
community are well established. Tony’s skills and qualifications keep
him active in both Property Management and Sales Departments.
Dedicated to the agency’s vision of ongoing improvement,
Tony attends regular Property Management seminars and training to
ensure he is abreast of the latest developments with the industry and its
laws.
GRANT FOSTER SALES CONSULTANT Choosing the right Real Estate Agent to sell your property can be a
challenging task.
The search for an appropriate combination of professionalism,
experience and energy isn’t easy, particularly in an industry where skills
vary so widely.
A resident of Murray Bridge for over 20 years, Grant’s tangible
enthusiasm for the region and its lifestyle benefits is infectious.
As our riverfront expert, Grant has sold many of the river’s famous
properties over the last 8 years. He loves everything to do with the river,
has owned several river based holiday homes, and has lived on the
riverfront for over 26 years. This powerfully persuasive element of his
approach has customers appreciating the true advantages of the
homes he sells and sound knowledge. Nothing influences the success of your sale like experience
A sharp understanding of local business, itself the product of many
years running his family’s business, backs this passion for the Murray
Bridge region.
Competitive by nature, Grant’s involvement in private enterprise adds a
level of discipline not frequently seen in Real Estate Agents.
This assures his commitment to the fundamentals of Real Estate
marketing and the delivery of exceptional outcomes, regardless of
market conditions.
FIONA FALZON PROPERTY MANAGEMENT TEAM LEADER As a Landlord, changing your agent might be one of those things you’d rather not
face, and, after all, aren’t all Property Managers the same anyway? They find a tenant,
collect the rent and pay the bills. Not necessarily. Spare Fiona a few moments and
she’ll explain why First National Real Estate Murray Bridge’s Property Management Team
makes all the difference. ‘Property Managers are sometimes perceived as little more
than law enforcers on a battlefield between Landlord and Tenant. That’s unfortunate,
unnecessary, and misunderstands the true value a motivated Property Manager can
bring to the equation’ says Fiona. Fiona and the Team see contemporary Property
Management as an opportunity to go beyond simply managing your affairs. They look
for opportunities to enhance your ownership experience, the capital value of your
property, the experience of your tenant and, naturally, your yield. Fiona’s career in
Real Estate began some 22 years ago in the United Kingdom as a Sales Agent. Upon
immigrating to Australia she became a qualified Property Manager, managing and
growing a rent role in the eastern suburbs of Adelaide.
.
JACK FREESTONE PROPERTY MANAGEMENT TEAM
Would you like a Property Manager that cares for your Investment Property as though it
was his own? Jack’s love of property makes him an exceptional Property Manager; one
who is committed to its care and maintenance as well as its capital improvement.
Having lived his life in Myplonga, he qualified as a Butcher locally before transitioning to
Real Estate and aspires to join our Sales Team in due course. Jack is dedicated to
helping the Property Management Department deliver exceptional service. When he’s
not at work, he’s an avid Myplonga Tigers player in both the Cricket and Football
Teams. His commitment to providing quality service aligns perfectly with the First
National Murray Bridge ethos – We put you first.
LAURA ULLUCCI ADMINISTRATION Laura is the smiling face and happy voice behind our front Reception and office
administration. As our Sales Administrator, her organisational skills and eye for detail are
critical to getting the job done properly. Born and bred locally to Murray Bridge, Laura
has a strong customer service ethic and is keen to assist the many customers who sell
and rent their homes through the First National Murray Bridge office. She knows the
neighbourhood like the back of her hand and challenges herself to respond quickly to
the needs of all our customers in both the Sales and Property Management
Departments. Laura’s commitment to providing exceptional service aligns perfectly
with the First National Murray Bridge’s ethos – We put you first.
CALLUM ANSELL PROPERTY MANAGEMENT TEAM As a Landlord, has your experience ever been that you seem to know and care more
about your Investment Property than your Property Manager? That won’t ever be the
case when you’re dealing with Callum! Callum is part of the First National Real Estate
Murray Bridge’s Team because his enthusiasm for property and the Property
Management Department is exceptional. Callum takes pride in his Property
Management skills, taking appropriate time and great care speaking to his Landlords
and Tenants to ensure the Property Management portfolio runs smoothly. His eye for
detail and strong focus with exceptional customer service stands out, combined with an
ambition to advance to Real Estate Sales. Callum is a young man committed to his
career path and already a local home owner himself.
Our office is located prominently in the main
CBD and offers top class professional personal
service. The company is highly motivated and
experienced in all facets of real estate,
Residential, Vacant land, Hobby farms, Rural,
Business and Property Management. A young
company established in 2003 has become a
fast growing real estate office proving to be
leaders in the local area.
THE FIRST NATIONAL NETWORK
FIRST NATIONAL REAL ESTATE MURRAY BRIDGE offers you the advantage of being
part of the ‘FIRST NATIONAL’ Real Estate Marketing Network. The largest group in
Australasia with more than 550 offices throughout Australia and New Zealand.
THE BENEFIT TO YOU IS THAT EACH OFFICE
Is independently owned and operated
Has a reputation for honesty and integrity
Is a member of the Real Estate Institute
Is a progressive leader in their area.
Our network will support you with more potential buyers planning a move either
across metropolitan Adelaide, Hills and country regions or from interstate to your
area. At the same time our Network can assist you in relocating anywhere in
Australia.
FIRST NATIONAL REAL ESTATE MURRAY BRIDGE recognises that the decision to sell
real estate represents the largest single financial transaction for 97% of us who live
in the River Murray/Murray lands area.
Statistics tell us that we take part in the selling process of your home for an
average period of 12 to 20 weeks every 7 to 10 years. This period is very stressful as
we endeavor to ensure that every decision we make is the right one for you.
Please ensure that you make the decision to appoint an estate agent to look
after your best interests, only after examining all the services that the estate agent
will provide together with the costs of those services.
AUCTION SALES FIRST NATIONAL MURRAY BRIDGE is proud
of its popular and successful property
auctions. The sale of real property by
public auction is a proven method of
selling real estate. Skilled personnel are
able to co-ordinate an entire auction
program calumniating in the property
being submitted for sale on site.
FIRST NATIONAL MURRAY BRIDGE has a proven marketing method based on a
policy of acting at all times in the best Interests of its clients.
First National Real Estate Murray Bridge prides itself on the repeat business
entrusted to it by previously satisfied property sellers and buyers.
PROPERTY INVESTMENT MANAGEMENT Passionate about investment, First National Murray Bridge is one of the largest
Property Management agents in Murray Bridge with many State and National
Awards. The Property Management team is lead by Tony Presepio & Fiona Falzon
and assisted by Callum Ansell & Jack Freestone and directed by Sylvia Presepio
with a passion for investment.
FIRST NATIONAL MURRAY BRIDGE
Staff possess an expert knowledge of
current market trends. Property owners
are assured of obtaining optimum net
return and maximum capital
appreciation through the cost efficient,
computerised management of income
producing property. Specialised local
experience and knowledge for over 25
years.
Up to date with latest Legislation and on going training of staff through the Real
Estate Institute of S.A and First National training.
Tony Presepio is involved with the REI of South Australia Property Management
committee and First National state training committee and this is a great
advantage with up to date knowledge.
WE KEEP IN TOUCH AND COMMUNICATE WITH YOU We undertake to report to you on progress with all stages of the marketing plan
and to pass on to you immediately all comments made by prospective
purchasers once they have been though your home.
At FIRST NATIONAL MURRAY BRIDGE we recognise that selling a property can be
stressful. We aim to reduce that stress by constantly contacting you with open
inspection reports, regular copies of adverts and internet progress reports and
phone call or face to face contact.
The FIRST NATIONAL MURRAY BRIDGE MARKETING PLAN provides you with the most
powerful and effective method of selling your property for the highest possible
price in a reasonable period of time.
FIRST NATIONAL MURRAY BRIDGE WINDOW DISPLAY
Once appointed as selling agent a colour photograph plus all property details
are displayed in our window. Located in the heart of town very few genuine
buyers miss our brightly lit window display with main street location.
PROPERTY GUIDE & MARKETING BROCHURE Our in house property guide accounts for a large amount of our enquiries. It can
be picked up from our office. Circulated in local banks & businesses throughout
the town. Fully colour comprehensive property guide To promote interest in your property and ensure retention of specific information it
is essential that a professional marketing brochure be provided to all prospective
purchasers. Includes photos and plans of property and title information.
FOR SALE SIGN OR PROMINENT DIGITAL SIGNBOARD
Signboards are the silent salesperson working for you 24 hours a day. Information
can be attached to the sign to entice purchasers to call us for a convenient
inspection time. A large for sign placed in front of property for easy recognition,
which works for you 24 hours a day.
SIGNBOARDS WITH DIGITAL
PHOTOS ARE AVAILABLE
FROM $200 TO $300 PER
SIGN.
PHOTOGRAPHY BY DAVID
It is proven that bright quality images that present your property looking its best
will catch the eye of the potential purchaser first.
As a valued client of First National Murray Bridge, Photography by David is
pleased to offer a discounted rate for images to present your property.
The Promotion Pack includes a range of images captured and selected to best
promote your property - props and lighting will be used for optimum results as
required.
Images taken will be supplied in suitable formats for web and print promotion.
Costs from $180.00 approx
ADELAIDE
ADVERTISER ADVERTISING.
For greatest exposure to ensure
maximum numbers purchasers.
Prices vary depending on sizes.
We work closely with the Mount
Barker office to ensure your home
is marketed to their database.
MAXIMUM IMPACT LOCAL PAPER ADVERTISING
Genuine purchaser inquiry to our office comes as a result of our Maximum impact
full colour advertising in the local paper on a weekly basis. The Real Estate
Section in the local Murray Valley Standard generates good local interest, for
advertising your property. Property editorials are available FREE to you.
ADELAIDE ADVERTISING
Saturday - The Advertiser
Metro
ADELAIDE ADVERTISING
Saturday - The Advertiser Hills &
Country
THE COURIER
Photo with text and logo $198.00
Text with logo $99.00 Size: 10cm x 7cm
THE STOCK JOURNAL
Photo with text in colour $303.60
Photo with text black and white $193.60
Size: (4 Columns - 62mm wide per column)
FEATURE PROPERTY The purchase of a Feature Property sends your listing to the top of the search.
Being higher in the search means more potential buyers and renters will view the
listing. Feature Properties receive up to 4 times more views than standard listings.
Your listing is sent to the top of the search upon purchase of a Feature
Property.
Additional purchases send the listing back to the top of the search.
Your listing appears above standard listings (as default).
Border and larger property image providing greater appeal and more
prominence in the search results.
INTERNET
We expose your property to the worldwide market via the Internet. To maximize
your Internet exposure your property will appear on multiple Internet sites. We
believe this is the most comprehensive Internet exposure currently available for
your property.
DATABASE Up to date records kept of customers wishing to be first notified of property
becoming available that meets their requirements. We will email, fax, phone or
send text messages to give your home full exposure - Utopia is fully owned by First
National Real Estate.
E NEWSLETTERS - MARKET UPDATES
OPEN INSPECTIONS – YOUR HOME ON SHOW
These are optional, and are timed for your convenience. Allows showing your
home at its best and attract buyers. Increases awareness. Registered buyers for
follow up and security.
Number #1
Google Ranking
Office!
VIRTUAL VIDEO MARKETING
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