Serious Fun Product Presentation · of ladders and rails (1981) Added new product line –pool...

Serving the Aquatic Industry for 80+ Years

Serious Fun Product Presentation

Proud History, Exciting Future

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1930 – 1940’s 1950’s 1960’s 1970’s 1980’s 1990’s 2000’s

S. R. Smith founded in Portland, Oregon by Samuel R. Smith (1932)

First product was Douglas Fir Springboards

S.R. Smith moves to Canby, Oregon to be closer to Douglas Fir and railroads

Sam Smith sells business to Rene DuPont (1960)

A fire destroys the factory but company is back in operation in two weeks (1966)

Acquired Swan Manufacturing - maker of ladders and rails (1981)

Added new product line – pool slides

Portland, Tennessee facility added to better service East Coast of USA

Introduction of rotomolded pool slides (2005)

Acquired RehaMed –pool lifts (2009)

2010’s

Acquired Fiberstars –pool lighting (2013)

Acquired Anti Wave AUS competitive swim equipment (2013)

Acquired IP and assets for Swim Wall and Bulkhead production (2015)

Global Reach

Portland, Tennessee – United States – (East Coast)• Manufacturing and Distribution

Australia/Pacific – S.R. Smith Australia• Manufacturing and Distribution

Belgium, Brussels EU• Warehousing and Distribution

Canby, Oregon - United States – (West Coast)• Headquarters• Manufacturing and Distribution

Pleasanton, California – United States• Lighting

Blue Ocean Opportunity

Successful Businesses in the Pool Industry Ask:

What’s new this season?

How can I make more money without restructuring my business?

Why do people invest in a swimming pool?

What are the benefits of increased pool usage? (Heating, chemicals)

How can I encourage increased outdoor family time?

SR Smith can help your business to…

Create a fifth room, The favourite room in the house

Blue Ocean Strategy asserts that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of

uncontested market space.

Blue Ocean Opportunity

Prevents the end consumer from access to products

Makes the purchasing decision for the customer

Relies heavily on past industry experience

Hesitant to embrace new market opportunities

Largest obstacle to opportunity - Gatekeepers

Residential Equipment Revenue - USA

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Total Business Opportunity - $5.2 Billion

Chemicals Cleaning/Testing Recreational New Equipment Spare Parts Pool Deck Equipment

780 Million

Residential Equipment Revenue - Australia

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Total Current Business - $926 Million

Chemicals Cleaning/Testing Recreational New Equipment Spare Parts

Residential Equipment Revenue - Australia

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Total Business Opportunity - $1.065 Billion

Chemicals Cleaning/Testing Recreational New Equipment Spare Parts Pool Deck Equipment

160 Million

Deckscaping

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Deck · scap · ingverb. (used with object), deckscaped, deckscaping.

5. to improve the appearance and functionalityof (an area of pool deck space), by utilisation of products such as slides, games, diving boards, rails and accent lighting.

Swimming pools are a fantastic investment for families of all ages. Today’s families “are increasingly aware of the need to

also invest in fun time for the enjoyment of the entire family, and they need affirmation on how a pool and

surrounds can improve quality of life…..

…….It’s this reason alone that it is important to reinforce the value of having a swimming pool, as well as provide ideas for

how pool owners can evolve their pool environmentas their family’s needs change with age………

……….it’s a great time for pool owners to invest in deckscaping by adding a pool slide, basketball or volleyball

game. This will certainly entice them to spend FUN time in the pool with their friends……

…….looking for a different kind of pool atmosphere,

one that improved lighting or custom rails can provide……

……..access to the full range of Diving Boards, Slides, Basketball Hoops, Volleyball Nets, Water Polo Goals, Railings etc…

The time has come to reclaim and enrich the pool and deck space……

Deckscaping

Creating the favourite room in the house

Video

Pool Slides

• Diverse product range

(size, colors, curve options)

• Powerful water delivery systems

• Rotomolded designs for strength

and durability

• UV Protected

• Simple deck mounting

Big RideCyclone

Helix

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heliX™

• 2.2m in height

• Fountain feature at top of

slide

• 113kg weight capacity

• Gray Granite or Sandstone

Turbo Twister

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TurboTwister®

• 2.6m in height

• 124kg weight capacity

• Gray Granite or Sandstone

Typhoon

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Typhoon®

• 2.2m in height

• 124kg weight capacity

• Gray Granite or Sandstone

Cyclone

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Cyclone®

• 1.3m in height

• Compact style ideal for limited

deck space and smaller pool

enthusiasts

• 79kg weight capacity

• Gray Granite or Sandstone

• Available with right flume only

Rogue2

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Rogue2

• 2.4m in height

• Retro look, with modern

flume

• 113kg weight capacity

• Blue or Taupe

Big Ride

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Big Ride

• 1.7m in height

• Available with right or left turn flume

• 113kg weight capacity

• Heavy-duty fiberglass gelcoat

construction for maximum durability

Pool Slide Safety

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S.R.Smith slides are independently tested and verified to U.S. Safety Standards.

Installation

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VIDEO

Assembly/Installation

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Flume Assembly

• 2 people to assemble

• Check gaskets before joining

• Apply anti seize to SS fittings

• Tighten fittings progressively

Assembly/Installation

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Deck mounting

• Determine placement according to

installation manual guidelines

• Create pad if needed

• Mark drill points through holes

• Tape drill bit for anchor depth

Assembly/Installation

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Water Delivery

• Return line - 3 way valve install

• Garden hose attachment

• Water delivery controlled at slide

• Additional fountain on Helix

Pool Games

• Create a healthy recreational environment

for the whole family

• Commercial grade materials for durability

and maximum corrosion resistance

• Simple deck installation

• Easy to remove and store to

create a clear deck area

• Anchors included

Swim N’ Dunk Basketball Games

Swim N’ Dunk Basketball Games

• Multiple Post Options including

Stainless Steel and Vinyl Coated

• Extended reach design to span

overflow grating

• Removable posts with anchors and

covers

Swim N’ Spike Volleyball Game

Swim N’ Spike Volleyball Game

• Removable posts with anchors and

covers

• Stainless steel with vinyl coating for

maximum corrosion resistance

• Commercial quality nets and fittings

• 6.1 Meter net

Anchoring

Universal Anchor

• Suitable for all round post games

• 13cm Core Drill

• Use epoxy mix to secure

• Set in concrete on new pool builds

Diving Boards

• Comprehensive line of

diving boards and platforms

• Multiple lengths and styles

• Designed to perform well in

harsh pool environments

• Slip resistant sand tread for

maximum safety

Odyssey Jump Board

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Odyssey Jump Board

• White or Pewter Gray

• Low-profile fiberglass-back

stand

• 6’ board, provides most

spring

Bombora Diving Board

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Bombora Diving Board

• White or Pewter Gray

• Sleek, modern design

• 6’ board, provides

medium spring

• Non-slip tread

Mondo Diving Platform

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Mondo Diving Platform Mondo Diving Platform

• Grey Granite

• Uniquely shaped, rigid

board

• SureFoot Non-slip tread for

safety

Anchoring

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Mondo Diving PlatformAnchoring

• Use jig assembly supplied/new concrete pad

• Alternatively if existing concrete is sufficient, use

epoxy kit/threaded rod install

Slides and Games

Video

Ladders & Rails

• Comprehensive range of

traditional and unique designs

• MG 316 Stainless Steel

• Flanged and standard models available

• Cover plates included

• High shine finish, post production

polishing

Artisan Series

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• Functional elegance

• Complete line of

ladder and rail options

• High grade 48mm MG 316

Stainless steel

• Cover plates included

Deckscaping Market Potential

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• Early recognition of the opportunity

is key

• Examples of successful high ticket

residential pool items:

• Robotic cleaners

• Variable speed pumps

• Heat pumps

• Chemical range expansion

• Retailers/Builders that choose to be

early adopters of Deckscaping will be

most successful

Successful Business Takeaways

• A clear message - creating a

backyard oasis

• Prompt, professional information

• Product literature available

• Providing a physical display model

• Videos on rolling loop

• Promotional programs

Market Support Initiatives

• Catalogues

• Brochures

• Posters and POS material

• Multi media

• Digital Marketing

• Trade show support

• Social media

• Drop ship programs

• Display stock programs

• In house graphic design

• Website dealer locator

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Product Support

Product development team

• Product Manager

• Engineering team

• Compliance division

• Category specialists

Access to technical files

• AutoCAD

• Technical drawings

• Installation guidelines

• Data sheets

Videos

• Troubleshooting

• Installation

• Marketing support