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We are entering a new phase of the internet, one in which connected devices will be the new end points for services. This represents a seismic shift, one where the service is represented as a dedicated hardware device. We now need to understand better how to design product experiences for that scenario.
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Mike KuniavskyMobilize
San FranciscoSeptember 30, 2010
SERVICE AVATARS
THREE TRENDS
$1500* $0.50
* CPI Adjusted
1989 2010
1. EXPENSIVE TO CHEAP
16MIPS
640X480 24-BIT LCD VIDEO CONTROLLER
USB 2.0
24 A/D CHANNELS (FOR AUDIO AND I/O)
CAPACITIVE SENSING (FOR MULTI-TOUCH)
1 CM SQUARE
$5 (IN QUANTITY)
PIC24FJ256DA210 PRODUCT FAMILY
2. GENERIC TO SPECIFIC
3. LOCAL TO REMOTE
APPLIANCES
TERMINALS
Laptop
AVATARS
SERVICE AVATARS
SERVICE
AVATARS
EXAMPLE: NETFLIX
VITALITY
STOP MAKING
APPS
SITES
DEVICES
PLATFORMS
START MAKING
SERVICES
AVATARS
Mike Kuniavskymikek@thingm.com
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