Sewells Group_Ford EcoSport Launch_Sales Exe Trng Ppt

EcoSportTraining Program for Sales

Executive- 2013

DISCOVER

YOUR CITY

like never before

Ford EcoSport-A Crossover

A vehicle built on a car’s platform combining features of SUV and a

passenger car

The Launch

• Ford plans to launch its mini SUV EcoSport in

India in June this year

• A car with driving dynamics of sedan &

advantages of SUV

• Targets- Premium hatchback, mid-size sedan &

entry level MUV buyers

• Booking amount Rs. 50,000 irrespective of model

The Car

• Name: EcoSport

• Body Type: SUV

• Models :Ambiente, Trend, Titanium, Titanium(O)

• Transmission : Automatic/ Manual

• Warranty : 2 years / 100000 Kms

• Engine Type : 3 cylinder turbocharged EcoBoost

• Fuel Consumption : 22.70 km/l

About EcoSport

• Body in white construction• High H-point • High ground clearance• Car like handling with superior fuel

economy than SUV• Modern and attractive looks• Highly customizable• Integrating features of SUV and car• Amazing off road capabilities

Some Highlights

• Adaptable rear space• Hands Free music and calls• Rear parking sensors• High driving position• Easy hill start• Quiet inside• Storage compartment • Climate control• Sunglass holder

Features

200mm ground clearance

The quietest urban SUV around

Fit in just about anywhere

Hill Launch Assist

Higher seating

Smart Car

Want to use your phone or change the music on your iPod?

Just tell SYNC™ what to do and it’s done

Talking to your EcoSport is not weird 

Ford EcoSport makes life easier

Green Car

Fuel economy of a 1 litre

18.88* Kms

Power like a 1.6L Petrol Engine

More engine options

The 1.5 litre TDCi diesel engine delivers an excellent

22.67* Km/Li

Fuel-saving design

Aerodynamics

EPAS(with Pull-Drift Compensation)

Responsible

Steering

6-speed PowerShift

6 Speed

Automatic Transmissi

on

Safety Features

Airbags all-round

High-strength boron steel

Rear parking sensors

ABS and EBD

Colours

Kinetic Blue

Mars RedDiamond

White

Moondust Silver

Chill Metallic

Chill Metallic

Sea Grey

Models

Petrol Variants

Diesel Variants

Specifications

Safety & Security

Anti-lock Braking System (ABS)Driver airbagEBA + ESC + TCS + HLA**Passenger airbagSide & Curtain airbagsEmergency AssistConfigurable speed alarm in Fuel computerAuto door unlock on crashFront 3 point seat beltsRear Seat Belts (3 points outer, lap middle)

Safety & Security

Front seat belts pretensioner & Load limiterDriver belt reminderISOFIX (Child seat fixing points)Rear parking sensorsEmergency brake hazard warningRemote Central locking with flip keySmart Keyless entryImmobilizer systemElectric swing gate releaseLocking wheel nut for Spare wheel

Dimensions

Overall Length (mm) 3999

Overall Width (mm) 1765Overall Height (mm) 1708Wheel Base (mm) 2520Front Track (mm) 1519Rear Track (mm) 1524Ground clearance (mm)

200

Boot space (L)346L (expandable upto

705L)Turning radius (m) 5.3Fuel Tank Capacity (L) 52

Engine

1.5P Ambiente

MT

1.5P Trend MT

1.5P Titanium

MT

1.5P Titanium

AT

Displacement (cc) 1499 1499 1499 1499

Compression Ratio 11:1 11:1 11:1 11:1

Max Power output in PS(KW)/RPM

112 (82) @ 6300

rpm

112 (82) @ 6300

rpm

112 (82) @ 6300

rpm

112 (82) @ 6300

rpm

Max. Torque (Nm/rpm)

140 @ 4400 rpm

140 @ 4400 rpm

140 @ 4400 rpm

140 @ 4400 rpm

Engine

1.0P Ecoboost Titanium

MT

1.0P Ecoboost Titanium (O) MT

1.5D Ambiente

MT

1.5D Trend MT

Displacement (cc)

999 999 1498 1498

Compression Ratio

10:1 10:1 16:1 16:1

Max Power output in PS(KW)/RPM

125 (92) @ 6000 rpm

125 (92) @ 6000

rpm

91 (67) @3750

rpm

91 (67) @3750

rpm

Max. Torque (Nm/rpm)

170 @ 1400-4500

rpm

170 @ 1400-4500

rpm

204 @ 2000-2750

rpm

204 @ 2000-2750

rpm

Engine

1.5D Titanium MT

1.5D Titanium(O) MT

Displacement (cc) 1498 1498

Compression Ratio

16:1 16:1

Max Power output in PS(KW)/RPM

91 (67) @3750 rpm

91 (67) @3750 rpm

Max. Torque (Nm/rpm)

204 @ 2000-2750 rpm

204 @ 2000-2750 rpm

Suspension

FrontIndependent McPherson strut with

coil spring and anti-roll bar

RearSemi-independent twist beam

with twin gas and oil filled shock

absorbers

Steering & Brakes

Steering Type EPAS with Pull Drift Compensation technology

Front Brake Ventilated DiscRear Brake Drum Brakes

Wheels & Tyres

1.5P Ambiente

MT

1.5P Trend MT

1.5P Titanium MT

1.5P Titanium AT

Wheels in inch

15" Steel Wheels

15" Steel Wheels

16" Alloy

Wheels

16" Alloy

Wheels

Tyres 195 / 65 R15

195 / 65 R15

205 / 60 R16

205 / 60 R16

Wheels & Tyres

1.0P Ecoboost Titanium

MT

1.0P Ecoboost Titanium (O) MT

1.5D Ambient

e MT

1.5D Trend MT

Wheels in inch

16" Alloy Wheels

16" Alloy Wheels

15" Steel

Wheels

15" Steel Wheel

s

Tyres205 / 60

R16205 / 60

R16195 / 65

R15195 /

65 R15

Wheels & Tyres

1.5D Titanium MT

1.5D Titanium(O) MT

Wheels in inch

16" Alloy

Wheels

16" Alloy Wheels

Tyres 205 / 60 R16 205 / 60 R16

Infotainment & Connectivity

• 2 line MFD screen

• 4 Speakers (2 Front + 2 Rear)

• Bluetooth

• FM/AM Radio + Aux in + USB

• 3.5" MFD screen• CD/MP3 player

• SYNC (with Voice control)

• 2 tweeters

Comfort & Convenience

• Front Courtesy lights

• Front Courtesy light with two map reading lamps

• Rear Courtsey light

• Theatre dimming

• Load compartment light

• Manual A/C

• Auto A/C

Comfort & Convenience

• Cooled glove box• Steering wheel audio controls

• Adjustable Tilt & Telescopic steering wheel

• Econometer• Distance to empty display

• Average Fuel economy display

• Average Speed display

• Outside temperature display

Comfort & Convenience

• Turn Indicators on ORVM

• Power Adjustable ORVM

• Power Windows

• Driver window one touch Up & Down

• Variable Intermittent Front Wipers

• Battery Saver

• Push Button Start

The Looks- Exterior

• Headlamp Leveling• Homesafe Headlamp• Approach Lights• Front Fog Lamp

• Door Handle – Black/Body Coloured

• Front Upper Grill – Mi9d Grey• Front Lower Grill – Mid Grey/ Silver• ORVM – Black/ Body Coloured• Swingate Outer Handle -Chrome• Tinted Glass

The Looks- Exterior

• Body coloured Bumpers

• Silver Painted Roof Rail

• Door frame Exterior Black out decal• Rocker Claddings• Bumper Claddings• Rear De-fogger• Rear Wiper with Washer

• Wheel (including Spare wheel) – 15” Steel/ 16” Alloy

• Full wheel covers (including Spare Wheel)

The Looks- Interior

• Retractable and Removable rear Package Tray• Two tone (Charcoal Black + Dark Shadow Grey)

environment• Two tone (Charcoal Black + Warm Neutral Grey)

evironment• Door inner release handles – Black/ Sunset Silver

• Interior painted finish (Audio bezel, Air vent rings, Steering wheel spoke shell, Doortrim applique, Gear shifter) – Topaz/ Sunset Silver

• Interior painted finish (A/C controls bezel, Gear shifter bezel) – Satin Black/ Proteus Black

The Looks- Interior

• Leather seats

• Leather wrapped Steering Wheel

• Leather wrapped MT Gear shifter knob

• Under passenger seat storage

• Driver's seat armrest

• Driver's floor mat

• Driver seat Height Adjustment

• Driver Adjustable Lumbar Support

The Looks- Interior

• Front Seats Map Pockets• Sunglass holder• Illuminated Passenger Vanity mirror• 12V power point - Front• 12V power point - Rear• 100% fold down & fixed rear sear cushion• 60/40 rear seat split back fold down• Driver' s footrest• Cargo tie down hooks• Rear seat reclining• Rear seat Tip & Tumble

Accessories

Exterior

Interior

Interior

Road Trip for the Sales Executive

Other Peripherals

Briefing Folder

The briefing folder would contain:

• A 4-pager detailed description of the vehicle body, steering, wheels, axle, transmission box, panel, etc. along with the photographs/ diagrams of same

• A one page price sheet of all the EcoSport models & the accessories

• At the back of the price leaflet would be details, addresses & contacts of all dealerships & showrooms where the EcoSport will be available for sale