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London 2012The first truly digital Olympics

24 high definition live streams of content2500 hours of live coverage

Record breaking audiences to BBC Online

57m global browsers to bbc.co.uk24.2m people press the Red Button

1.9m downloads of our Olympics smartphone app12m requests for video from mobile devices

111m video requests across all platforms

London 2012 - the first truly social Olympics

150m tweets on the Olympics

Top three most-requested live streams

955,841 requests 820,220 requests 729,440 requests

850,940 requests

Top three most-requested clips

553,220 requests 437,760 requests

#BBC2012#BBCThree2012#BBCmoment

Our ambition was that just as the Coronation in 1953 did for TV, the Olympics would do for digital.

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