Sign & Facade @ Seminarie Pre-, To-, In-store en Retail Detail

to improve your visibility

Exterior signage, because it works

Tip1. Exterior signage, because it works.

Tip1. Exterior signage, because it works.

Survey: 7203 first time customers, each within 30 to 45 days after the installation of a new sign.

“How did you learn about us?”Your sign 46%Word of mouth 38%Newspaper advertisement 7%Yellow pages 6%Radio Commercial 2%Television Commercial 1%

bron: Signtronix Consultancy survey.

Tip1. Exterior signage, because it works.

Increases store trafficBoosts store sales24/7 Advertising. One time costLow cost per impressionCreates impulse sales

source: Signtronix Consultancy survey

Tip1. Exterior signage, because it works.

68% of purchases were unplanned during major shopping trips and 54%on smaller trips

source: Research University of California at Berkeley(30.000 purchases of 4.200 cities in 14 cities)

Tip1. Exterior signage, because it works.

motorists impulse stops

Shopping Center - >37.000m² 20%- between 9.000 – 37.000m² 25%- ≤9.000m² 35%

Convenience Market 40% Discount/Warehouse store 20% Fast Food Restaurant 40% Sit Down Restaurant 15% Service Station 45% Supermarket 20%

source: Institute of Transportation Engineers (ITE)

selected business types

Rebrandto dynamise

changemakescurious

Tip 2. Rebrand to dynamise.

Use your building

Tip 3. Use your building.

Customers don’t have the time to ‘read’ into the store

Tip 3. Use your building.

Important: the TITLE the COVER of your book

Accentuateyour entry

Don’t oversize,think strategic

Tip 5. Don’t oversize, think strategic.

Think big, but don’t oversize It looks cheap It’s not allowed The fewer words, the better

Tip 5. Don’t oversize, think strategic.

Traffic flow Kind of traffic Implementation of your signage

in the landscape

Strategic placement =

Be consequent

Choosenew techniques

DigitalscreensDigitalscreens

LED

Big windowprinting

Solarenergy

Use flexiblemessaging

Tip 8. Use flexible messaging.

Stop trottoir Digital signing Temporary removable banners Dynamic window printing

Digitalsigning

Temporaryremovable

banners

Dynamicwindow printing

Talk to authorities

Tip 9. Talk to authorities.

Town planning and administrational restrictions

Fast opening causes problems

Work withthe leading company

Tip 10. Work with the leading company.

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