Small Business Trust Index 2017 Q3 Report - Alignablenps.alignable.com/data/q3-2017.pdfonline...

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Copyright 2017. Alignable Inc. All Rights Reserved Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company Inc, Satmetrix Systems, Inc and Fred Reincheld.

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Communications

Money & Banking

Social & Digital Marketing

Online Presence& Reputation

Lead Generation& Managment

Email Marketing

Loyalty& Rewards

Computers& Apps

Legal & AccountingServices

Office Supplies &Services

Hiring

OnlineCommerce

Money & Banking

Social & Digital Marketing

Lead Generation& Managment

Computers& Apps

Legal & Accounting Services

Office Supplies &Services

Hiring

Laundromat Toys

OnlineCommerce

Loyalty& Rewards

Email Marketing

Online Presence& Reputation

Communications

2017 Q3 REPORT

800-80

SOCIAL & DIGITAL MARKETING

MONEY & BANKINGMONEY & BANKING

OFFICE SUPPLIES & SERVICES

COMPUTERS & APPS

OFFICE SUPPLIES & SERVICES

MONEY & BANKING

OFFICE SUPPLIES & SERVICES

WEBSITES

OFFICE SUPPLIES & SERVICES SOCIAL & DIGITAL MARKETING

EMAIL MARKETING COMPUTERS & APPS

WEBSITES LEGAL & ACCOUNTING SERVICES

MONEY & BANKING SOCIAL & DIGITAL MARKETING

LEAD GENERATION & MANAGEMENT

Q1 2017

TOP 20 MOSTTRUSTED BRANDS

Most Trusted By Small Businesses Past Ratings

This quarter’s report from the Small Business Trust Index� highlights the 20 brands who’ve built the greatest trust and loyalty with small business owners across North America.

SOCIAL & DIGITAL MARKETING COMPUTERS & APPS

WordPressGoogleAppleFedExAuthorize.NetStripeUPSPayPalLinkedIn

Amazon

Q2 2017

StripeGoogleFedExAppleAuthorize.NetWordPressUPSPayPalVistaprint

Amazon

Q4 2016

WordPressGoogleMailChimpAuthorize.NetInstagramFedExSquarePayPalLinkedIn

Amazon

THE TRUST RATINGS

AVERAGETRUST BY CATEGORY

Compiled from more than 42,000 ratings and reviews using the Net Promoter Score methodology, Alignable members were asked how likely they would be to recommend a major brand to another business owner.

Brands Most (And Least) Trusted By Small Businesses

Trust varies greatly across the di�erent categories of products and services business owners depend on to succeed. This graphic highlights the Net Promoter Score ranges and averages for each category.

Net Promoter Score By Category

NPS Score

MOST TRUSTEDNEUTRALLEAST TRUSTED

-43

-53

-48

-71

-71

-55 -31

-37

-5

55

-61 46

50

23

28

40

-20 47

-53 34

-52 62

-47 3

-52 4

-23

5

18

13

-58

-21

9

-35

30

-27

-20

8

for hiring

ads

for hiring

for hiring

First Data

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