Smartphone EvolutionMobiles/PDAs iPod: Apple hopes size and design will triumph Apple Computer has...

Smartphone Evolution

Thoughts on the Past, Present & Future

Ed Moore

Great Leaps Forward

1999 2011

♯3♯1

♯2 ♯4

To be a Smartphone?

♯1 Nokia 7110 (Dec 99)

♯2 Pogo (Dec 01)

♯3 Danger Hiptop (Oct 02)

Phones became cool?

♯4 Apple iPhone (Jun 07)

Where Now?

1999 2011

2010

iOSAndroidBlackberryWebOSBadaSymbianMeegoWindows Phone

2011

iOSAndroidBlackberry (BBX)

Windows Phone

1969

1978

Agile Innovators?

$360bn $225bn

$24bn $10bn

$199bn

$54bn

Huge!

Who To Watch?

Mobile Operators?

What do you do?

IPIP ComponentComponent ProductProduct DistributionDistribution

IdeaIdea

UsersUsers

Marketplace

Payments AppsPhone

Media

Content ECOSYSTEM

Backup

Messaging

IPIP ComponentComponent ProductProduct DistributionDistribution

IdeaIdea

UsersUsers

What still to do?

Brain Rewiring?

“How the internet is rewiring our brains: The web is a treasure house of knowledge - but it's making it impossible to concentrate any more”

Author Nicholas Carr: “The Web Shatters Focus, Rewires Brains”

“The internet is changing the way you thinkThe Difference Engine: Rewiring the brain”

Computer gamers' brains 'differ’. BBC

If investing

To Conclude …

Industry Behemoths …using 40 year old technology …create the most complete ….user computing platform yet seen.

Still scope to enhance!

Thank You

Ed Moore