Snook presentation canberra

DESIGNING IN THE PUBLIC SECTOR

- making the case for do tanks -

SNOOK

Canberra

SARAH DRUMMOND

& PRINCIPLESOUR BELIEFS

DIFFERENTLY

SERVICE DESIGNERS

do things

Define Develop Deliver

double diamond design process

Discover

prototyping

visualand storytelling

co-design

people

“fuzzy front end problem solving”

Liz sanders

you play with legoyou stalk people

You draw alot

But what the hell do you actually do?

“Working in the way we have done with the Total Craigroyston initiative feels like we have actually been listened to. It feels different this time”

- Local Resident at Co-Creation session

PUBLIC SECTOR = NO DESIGN

GOING BACK TO BASIC SKILLS

HANDING OVER TOOLS

“FIRST OF ALL DESIGN CANNOT BE SEEN.”

- PETER GORB

Here is the science bit...

PolicyFraming wicked problemsCatalysts of new futures

Interpreting ActionBriefs not policys

Forming partnerships to develop UI

Internal Design CapacityCompanies who can

respond to user needs and create awesome customer

GrassrootsClosing feedback loops

Responding

Designforgov Do tank

Designforgov Do tank

Embedding design

Communication Platforms

PUBLIC

FUNDERSPUBLICBODIES

DEVELOPINGPRODUCTS PROTOTYPING

TRAINING(CPD)

PARTNERSHIPPROJECTS

GOVERNMENT

RESEARCH

ACCESS TO THE PUBLIC

Dotank

This isn’t just service design

EmpathyNew Skills

New relationshipsNew business casesChanging Mindsets

AN IMPACT

SNOOK

makes

SCOTTISHPARLIAMENT

The festival of Politics

DEBATE CHAMBER, HOLYROOD

PERSONAL DEMOCRACY FORUM GOOGLE FELLOWSHIP

SOCIALINNOVATION

CAMPCAIRO, EGYPT

GENEVA, SWITZERLAND

ITU telec� World

IDEAINCUBATOR

DESIGNC A M P

GLASGOW 2014COMMONWEALTH GAMES

YOUNGENTERPRISE

AWARDYOUNG SCOT AWARDS 2012

“We should bec�e architects of the future, not victims of the past ”

- Buckminster Fuller

“A rat race is for rats. We are not rats.We are Humans”

- Jimmy Reid

WE ARE SNOOK

FERMENTINGA REVOLUTIONIN SCOTLAND

thanks!

(for the heat)

@rufflemuffin

@wearesnook

wearesnook.

com