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Snow4all: Startup Idea Busines Plan - eBiz2013 Summer School
Citation preview
Ebiz 2013 Business Plan Presentation
Snow4all.gr
4/8/2013 Molyvos, Mytilene
International Summer School in E-Business
University of Aegean
Darousis Eleftherios, Spyros Langos
«New e-Business Idea in the Greek Winter Tourism
Market»
Useful Data
Source: Eltrun
Laboratory
(eltrun.gr)
From the above survey the 93% are using online travel and tourism e-services
The same category was in 3rd place in 2011
Objectives of the business idea
Vision and Statement:
The vision of snow4all is to become the first choice of Greek ski and winter
tourists by providing innovative and value added services regarding the winter
and ski tourism market
Snow4all’s mission is to provide , through the use of new technologies and
modern service channels, integrated and high quality services, with particular
reference to the full satisfaction of the requirements and needs of its targeted
customers
Strategic Objectives:
To get established as the first choice from the winter tourists in Greece over the
next 2-3 years of business activity
To acquire within 2 years high user traffic, by achieving 15,000 visitors per day
Achieve the number of 60-80 winter sports equipment bookings per day during
the winter season
Services Interactive online booking engine for winter sports equipment and complete
winter tourism services
Instant and reliable information about the status of Greek ski centers
Introducing innovation in the industry and in the service against competition
Online information database and directory for winter destinations
Online directory , portal presentation and database for winter destinations and ski centers
Winter sport tutorials for beginners through multimedia application and winter
sports selection wizard
Use of multimedia technologies for basic learning from professionals and national climbing
groups
Desktop and mobile applications
Easy to use and portable use services
Virtual community services and social networking
E-forum, Online chat, Members area
Technology
Domain name registration
Hosting (E-shop feature included)
HTML (for menus and listings)
Databases (data storage)
Content Management System (Customized configuration)
SSL
SEO (keywords)
Shareable Content
Swot Analysis
Strengths Weaknesses
•Providing of innovative and easy to use
services
•Reliable and instant information for the
status of the Greek ski centers/resorts
•Mobile and desktop apps for portable and
easy access of the offered services
•Lack of providing live streaming image from
the ski centers
•Lack of trust in new entry start-up businesses
from consumers
Opportunities Threats
•Lack of strong competition and opportunity
for innovation and entry in the market of
winter tourism
•Continuous increase in the usage of internet
and e-commerce services from Greek people
•Possibility of future new innovative entries
•Increased competition from overseas markets
which offer the winter tourism product in
lower prices as a package
•Economical crisis in Greece, which affects
consumers behavior and preferences
•Continuous environmental pollution which
affect weather conditions with immediate
affect in the winter weather conditions
Innovation and Competitive Advantage
Provision from the competition of some services which are equally attractive
Information on the status of ski centers is inefficient
Incomplete information about weather conditions
Lack of virtual community services
Absence of online booking winter gear mechanism
“Old Fashion” technology site with lack of cutting edge technologies (CMS, SEO)
Failure to provide desktop and mobile application
Lack of affiliate travel and tourism services
Lack of contact and interaction with the user
Low level of competition in the industry and the particular sector
Marketing-Customers
Target Groups:
Winter tourists
Winter sports and activities enthusiasts/fans
Winter shops as retailers and suppliers
Business and portals related with winter tourism that will advertise in the website
Marketing Strategy
Use of Micromarketing – tailoring services and marketing programs to suit the tastes and needs
of specific groups of individuals and locations.
“Live the experience of snow culture’’, through Snow4all: The expert of Greek Snow Booking
Equipment, offering a holistic services approach (Brand messaging signal)
Value for money - benefit positioning:
Get brand awareness and internet exposure as the best specialized platform in the Snow
Industry (goal)
Advertise freely through all social media platforms
Distribution-Customer Loyalty
Marketing (Continue)
Marketing Promotional Techniques
Printed Corporate Material
Digital
E-marketing
Monthly Newsletter
Direct Placement Advertisement
Google Ad Words
Google Network/Ad Sense
SEO
Social media
Facebook (4.000.000 Unique Greek Users, Eltrun)
Twitter (210.000 Unique Greek USers, Eltrun)
Youtube
Income and Expenditure
Estimated income sources:
Winter equipment booking service fee
Memberships packages
Affiliate tourism services commission earnings
Information SMS service fee earnings
Website Direct Advertisement and Google Network/Ad Sense
Advertisement in the mobile and desktop version
Estimated expenditure sources:
New business establishment cost
Digital Promotional Advertisement
Operational(physical and digital) costs
Website Development
Mobile App
Company facilities
Management-Consulting
Service fee cost for the e-payment provider
Future Strategic Planning
Business activity expansion in the neighboring countries (Balkans/Bulgary)
Future international expansion overseas
Featured Services
Winter destinations and ski centers rating (comment) system
Geo location of POIs via Google Maps/Earth service
Mobile Augmented Reality of the most important and useful POIs (ski routes)
Ski lessons online booking
Supplier filtering mechanism of winter equipment pricing (similar with skroutz,gr for electronics)
Homepage
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