From Idea to Business with Lean Startup & the Progress Board

3DesignYourTests

4Enter

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5Capture

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CustomerDiscovery

CustomerValidation

CustomerCreation

CompanyBuilding

5C

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iterate or pivot

5A

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test more

5B

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progress towards

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2ExtractyourHypotheses

1 (6)(re)Shape yourideas

Test CardLearning Card

The Iterative Testing Process

?How can I avoid the risk of failing with bold new

business ideas?

. Test those first!

3.4Bringing it all Together

ASSESSMENTOBSERVATION

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Bringing it all Together: From Idea to Business with Lean Startup & the Progress Board (I)

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From Idea to Business

1Prototype your Ideas






3DesignYourTests

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3DesignYourTests

4Enter

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5Capture

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5Capture

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1 (6)(re)Shape yourideas



?Do you have a tool to help me manage and track my

testing activities?

Progress Board Concept

Test Card

We believe that

Test Name

Assigned to

Deadline

Duration

And measure

To verify that, we will

We are right if

The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG

Test Cost: Data Reliability:

Critical:

Time Required:

Test Card

We believe that

Test Name

Assigned to

Deadline

Duration

And measure


We are right if



Critical:

Time Required:

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We believe that

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Assigned to

Deadline

Duration

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5A

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backlog build measure learn done

5B

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back to the drawing

board: iterate or pivot

your design

advance to next step:

move on in your quest to

turn your idea into reality

4 Tests

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Insightsand Actions

6Measure progress

2Extract your Hypotheses

3Design your tests

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The Progress Board

Business Hypotheses

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Test: Backlog Test: Build

Invalidated

Unclear Results

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Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

e.g. FIRST INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE