social life: the evolution of (new) media i.e. things are changing

social life: the evolution of (new) media

i.e. things are changing

Sarah Evanssarah@sevansstrategy.co

mwww.sevansstrategy.com

Twitter: @PRsarahevans

we’ll talk about

• How journalists are using Twitter (DISCLAIMER: This is merely the tool of the “now.”)

• HOW TO 101: integrate social media

Social media is a shift in how people discover, read and share news, information and content.

BLOGS

Slide courtesy: Jason Kintzler, Pitchengine

online communities

• Social networking (i.e. Twitter, Facebook)• Social bookmarking (i.e. Digg, Delicious)• Comments (i.e. media, blogs)• Broadband content• Gaming (i.e. video games, entertainment)• Blogs (i.e. Wordpress, Blogger, TypePad)• Consumer generated media• Mobile content or gaming access• Wikis (i.e. Wikipedia)• Video sharing (i.e. YouTube)• Photo sharing (i.e. Flickr, Photobucket)• Presentation sharing (i.e. Slidshare, Scribd)

journalists & twitter

social media interaction

crowdsourcing and sources

resources to remember

• Help a Reporter Out (HARO): http://www.helpareporter.com

• HARO on Twitter: http://www.twitter.com/helpareporter

• Heather Huhman – Entry level writer for Examiner.comhttp://www.twitter.com/heatherhuhman

• Heather’s entry level source request on Twitterhttp://www.twitter.com/entrylevel

story ideas

resources to remember

• The “Google” of Twitter – Twitter searchhttp://search.twitter.com– Set up really simple syndication (RSS) feed

different angles and new story ideas

breaking news & more

tip: keep breaking news alerts, journalists, bloggers and influencers

who provide ESSENTIAL info on mobile alerts.

innovators

Identity: Colonel Tribune“Humanization of the Tribune and engaging

bloggers/readers in their territory on their terms.”Twitter Facebook

Tribune.com flickr

connection & self-promotion

how to: integrate social media

“Public relations is an ongoing conversation

which builds sustainable relationships between an

organization or entity and its constituents resulting in

change, action or influence.”

define:

Who is going to be “your” face?

What is going to be “your” voice?

• Do you have a beloved leader or employee already identified with your brand?

• Online name and imagery• Sustainable

– If this person(s) went away tomorrow would your online presence remain?

• Likeable and rationale• “Gets” social media• Communications/PR background (if

appropriate)

how do you get the news out?

trick question: this is not another push

mechanism

PR becomes more critical element of marketing.

Two-way communication is key PR as gateway Content format must change Don’t have to rely on outlet to reach public/consumer

Slide courtesy: Jason Kintzler, Pitchengine

This just in…

What are you doing out there?

Make the brand more personal.

Connect on a new level.

Go to where the audience is.

Be available.

social life: the evolution of (new) media

Sarah Evanssarah@sevansstrategy.co

mwww.sevansstrategy.com

Twitter: @PRsarahevans