Social Marketing for Small Businesses

Social Marketing for Small Business

Angela QuisumbingCo-founder

Social Marketing Defined?Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, partners, and society at large. -Social Marketing Quarterly

Social marketing injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions with publics. -Shannon Paul, Very Official Blog

Connecting and engaging with people, your

audience on a regularly basis!

Why you need to get social?

Ask the experts!

Engage

Etiquette

Establish partnerships!

What you need to get social

• Goals

• A plan

• Content Strategy o Frequencyo Topicso Editorial Calendar

• Secure your social accounts

• Secure your domain for your website

• Start a Blog

Personality •Be transparent!•Be yourself!

What you need to get social

How to use social media

• Know your audience

• Engage with your customers & potential partners

• Create Value

• Schedule your content

• Monitor and listen

• Measure - what is working

• Do what makes sense for you

What to post

•News

• Articles

• Photos

• Testimonials

• Quotes

• Giveaways

• Products/Services

• Events

• Relevant information

• Gratitude

• Special Sales

Free Social Media Tools

Social Media Don’ts

Start if you can't commitThink it's easy Use your numbers as a measurement

toolAlways self-promoteBe afraid

Social Media Marketing Tips

• Surround yourself with the experts online

• IRL is still important

• Integrate with traditional media

• Let customers know where to find you

• Be real

• Be consistent

• Be responsive

• Be proactive

Contact

Angela Quisumbingangela@sdmomsnightout.comwww.sdmomsnightout.com