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Social Media and Internet Strategy for Entrepreneur. Search Engine Optimization Technique. Keywords Strategy
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T R A I N I N G - C O A C H I N G - A D V I S O R Y /TRAININGANDCOACHING TEL/FAX + 603 7772 6002
SOME OF OUR CLIENTS
Contents
01. Social Media Tools for Business
02. Hands-On Social Media Tools
03. Search Engine Optimization Strategy
04. Keyword Strategy & Registration
The Top 10 Benefits
01. Increased brand recognition (syndicate content)
02. Improve brand loyalty (connect with audience)
03. More opportunities to convert
04. Higher conversion rate (humanization elements)
05. Higher brand authority (expert : i.e paultan)
The Top 10 Benefits
06. Increase inbound traffic
07. Decrease marketing costs
08. Batter search engine ranking
09. Richer customer experiences
10. Improved customer insights (social listening)
Programme: New Entrepreneurship Foudation (NEF)Module:Social Media and Internet StrategyDate: 08 & 09 JAN 2014
Programme: Majlis Kepimpinan dan Latihan Universiti-Universiti MalaysiaDate: 29 JAN 2014, @ Universiti Malaya
CELIK MEDIA SOSIAL DI KALANGAN PELAJAR
W O R L D ’ S P U P U L AT I O N
NEARLY 20% of overall time spent online is spent on Social Networking Sites
the world’s pupulation is
Estimate number of Social Networking Users
7.2 Billion1.2 Billion
FACEBOOK 1.3B
GOOGLE+1B
TWITTER554.7M
INSTAGRAM200M
4SQ8M
P O P U L A R S O C I A L M E D I A A P P L I C AT I O N S
World Population and Social MediaSocial Media and Why Now?
W W W . F A C E B O O K . C O M / C O A C H M E G A T
Number of YouTube Viewers in Malaysia17,543, 528 15,319,998 11,974,742 7,580,325 6,164,806
1,761,051 1,700,811 1,305,4161,390, 976 1,152,616
Number of Facebook Fans in Malaysia
Number of Twitter Follower in Malaysia
284,379901,434 171,805 119,354 67,452
Social Media Used in CompaniesHow About Companies in Malaysia?
W W W . F A C E B O O K . C O M / C O A C H M E G A T
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SOCIAL MEDIA SURVEY
W W W . F A C E B O O K . C O M / C O A C H M E G A T
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Alerts
W W W . F A C E B O O K . C O M / C O A C H M E G A T
SOCIAL MEDIA SURVEY
Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.
W W W . F A C E B O O K . C O M / C O A C H M E G A T
• Social Networks • Bookmarking Sites• Social News• Media Sharing • Microblogging• Blog Comments and Forums
Find at least five (5) social media tools for each category
6 COMMONSOCIAL MEDIA CATEGORY
Step 1: Analyse Your Organization
Step 2: Analyse Your Audience
Step 3: Define Your Objectives
Step 4: Assess Your Resources
Step 5: Evaluate Your Options/Tools
Step 6: Make A Plan
Step 7: Implementation
Step 8: Watch And Learn
Step 9: Refine And Improve
W W W . F A C E B O O K . C O M / C O A C H M E G A T
The 9 Social Media Game Plan
Diapers.com [Amazon]WebHosting.com [AT&T]CloudComputing.com [Dell]RentalCar.com [eEnterprise]History.com [The History Channel]OfficeSupplies.com [Office Depot]clothes.com [Zappos.com]
Legitimate Search
Desperate
It’s gotta be here Somewhere….
God help you what are youStill doing here
Gooooooooooogle1 2 3 4 5 6 7 8 9 10 11 Next
91.3% 1st Page
85% Organic
15% Paid
91.3% 1st Page
Data Driven by Chitika Insights June 2014Data is representative of Google search traffic only
Google Search1ST Page
1st Page Criteria
1. The TLD
2. The EMD
3. The Content 'content is king' (relevant content)
4. The Backlink and Internal Link
5. The Content + Tag + Keywoard + Description Match
6. Content Update / Posting
7. Check-In Time and bounce rate
8. Sharing / Tag / Like
9. Engagement
1st Page Criteria
Internet1. The TLD
2. The EMD
3. The Content 'content is king' (relevant content)
4. The Backlink and Internal Link
5. The Content + Tag + Keywoard + Description Match
6. Content Update
7. Check-In Time and bounce rate
Social Media1. Posting
2. Sharing / Tag / Like
3. Engagement
Register on Social MediaHands-On Exercise
https://login.live.com/
https://mail.google.comwww.facebook.comhttps://login.live.com/http://www.bing.com/toolbox/webmaster
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