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Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
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WORK IN THE COMMUNICATION AGEUsing Social Media for Networking
By Douglas E. Rice, Small Business Storyteller
WHAT IS SOCIAL MEDIA? “Any object or tool, that connects
people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a specific category of practices, technology, tools, and online sites that involve social relationships, participation, and user-generated content.” – Liz Strauss
SOCIALTRADITIONAL
Source: 30 Social Media Definitions. http://heidicohen.com/social-media-definition/
5 BUSINESS FUNCTIONS OF SOCIAL MEDIA
Marketing
Customer Service
Sales
Public Relations
Networking
WHY YOU SHOULD USE SOCIAL MEDIA
SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-you-out-how-do-recruiters-use-social-media-infographic/
WHY YOU SHOULD USE SOCIAL MEDIA (CONT.)
SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking-you-out-how-do-recruiters-use-social-media-infographic/
HOW I’VE USED SOCIAL MEDIA TO NETWORK Social media platforms are a powerful means of
meeting people in your industry and building professional relationships.
MARGIE CLAYMAN,Marketing Professional*Met through blogging
ROBERT TERSON,Sales Professional*Met through Twitter
BECKY GAYLORD,PR Professional*Met through blogging
HOW TO BUILD A NETWORK THROUGH SOCIAL MEDIA IN 8 SIMPLE STEPS
1. Start a blog2. Comment on other blogs3. Use Triberr to join a blogging community4. Participate on Twitter5. Build your LinkedIn6. Bring connections to Facebook7. Video chat with Google Plus or Skype8. Attend meet-ups
BLOGGING: WHAT AND WHY? “Blogs are
independent, web-based journals containing opinions about anything and everything.” – David Meerman Scott in The New Rules of Marketing and PR
“A blog is really quite simple. It’s nothing more than a personal website with content displayed in reverse chronological order.” – Robert Scoble in Naked Conversations
1. Blogging makes me a better thinker
2. Blogging makes me a better listener
3. Blogging makes me a better writer4. Blogging makes me a better
salesperson5. Blogging makes me a better
speaker6. Blogging keeps me focused on
learning7. Blogging allows me to test out
ideas8. Blogging makes me a better
networker9. Blogging allows me to create
bigger ideas
*John Jantsch’s “Hidden Benefits of Blogging”
*SOURCE: Jantsch, John. The Referral Engine.
BLOGGING: HOW TO BLOG My recommendation: Use Wordpress.com Components of Blogging
Blog URL Blog Title Blog Post Title Body (headers, images, paragraphs) Categories and Tags Comments
Front End
Back End
COMMENTING: WEIGHING IN ON THE ISSUES
Google Reader Comment Systems Comment Etiquette
TRIBERR: JOINING A BLOGGING COMMUNITY
The Importance of Sharing Content
How Triberr Has Made It Easy
TWITTER: WHERE CONVERSATIONS RULE
Profile Newsfeed Search Replying Lists Chats
SOURCE: How to Tweet. http://www.douglaserice.com/how-to-tweet/
LINKEDIN: YOUR DIGITAL RESUME Profile
Header Summary Work Skills Education
Updates Endorsements Recommendations Groups Etiquette
FACEBOOK: WHERE RELATIONSHIPS DEEPEN
Profile Images (Profile and Cover) Header (Work, School, Location, Relationship)
Friends Pages Groups Events Search Etiquette
Pictured Left-to-Right•Bryan Vickery•Dawn Rasmussen•Douglas Rice•Jure Klepic•Ken Mueller•Margie Clayman•Sean McGinnis
VIDEO CHATS: THE NEXT BEST THING TO IRL
Skype Calls Google Plus Hangouts Etiquette
MEET-UPS: MAKING DIGITAL A REALITY
STA Triberr Meet-upChicago; May 2012
8 SIMPLE RULES FOR DATING YOUR DIGITAL CONNECTIONS
1. Clearly identify yourself.2. Respect your boundaries.3. Be polite.4. Don’t try to sell anything.5. Always read before you respond.6. Give proper attribution.7. Constantly express your gratitude.8. Make all of your contributions valuable.
THANK YOU!!! QUESTIONS???
Douglas E. Rice, Small Business Storyteller (330) 406-6108 doug@douglaserice.com Website/Blog: http://www.douglaserice.com
Twitter: http://www.twitter.com/douglaserice @douglaserice LinkedIn: http://www.linkedin.com/in/douglaserice Facebook: http://www.facebook.com/coffeejustbrewit Google+:
https://plus.google.com/101089761958593907818/posts Skype: douglaserice
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