View
206
Download
2
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Social Media in the Workplace
A Manager’s Perspective
Copyright 2013, Navvia - a division of Consulting-Portal 2
David Mainville• 32 Years in IT Service
Management– Field Engineer– Customer Support Manager– Director ITSM Services– ESM Solutions Architect– ESM Practice Director– CEO & Co-founder Navvia
• Twitter: @mainville
March 5, 2013
Copyright 2013, Navvia - a division of Consulting-Portal 3
What’s your experience with Social Media?
March 5, 2012
Copyright 2013, Navvia - a division of Consulting-Portal 4
So … what do I know about Social Media?
March 5, 2013
…It’s been an evolution
Copyright 2013, Navvia - a division of Consulting-Portal 5
I believe I have a “unique” perspective
March 5, 2013
• I ENGAGE with others through Social Media
• I MANAGE people who use Social Media
• I MARKET my company using Social Media
• I am ENABLING our Software with Social Media
Copyright 2013, Navvia - a division of Consulting-Portal 6
Gartner’s Nexus of Forces
March 5, 2013
MOBILE
Copyright 2013, Navvia - a division of Consulting-Portal 7
I see Social Media at the center
March 5, 2013
MOBILE
Lives in the Cloud
Runs on Mobile
Driving Big Data
Copyright 2013, Navvia - a division of Consulting-Portal 8
The way people communicate is changing!
March 5, 2013
The way we communicate in business is constantly evolving
Copyright 2013, Navvia - a division of Consulting-Portal 9
The “original” Social Media
March 5, 2013
When social was a “party line” and going mobile meant getting a longer cord…
Copyright 2013, Navvia - a division of Consulting-Portal 10
Opt-in Communications
March 5, 2013
VS.
Copyright 2013, Navvia - a division of Consulting-Portal 11
“Facebook” for the Enterprise
March 5, 2013
Copyright 2013, Navvia - a division of Consulting-Portal 12
What’s your Social Klout?
March 5, 2013
Copyright 2013, Navvia - a division of Consulting-Portal 13
The 6 lessons learned regarding Social Media
March 5, 2013
It is only part of the communication mix
Requires governance and oversight
Has an impact on employee productivity
Social media can be a bit scary
Can help engage customers and colleagues
Is becoming part of every employee’s toolkit
Copyright 2013, Navvia - a division of Consulting-Portal 14
It is only part of the communication mix
• You can’t ignore one audience over another
• Some companies actively block access to Social Media sites
• No amount of Blogging or tweeting will penetrate some company “firewalls”
March 5, 2013
Social
Media
Copyright 2013, Navvia - a division of Consulting-Portal 15
Requires governance and oversight
• Do you know where your data is?– Google hangouts– DropBox– Other file sharing sites
• What is being said about you & your company?– Tweets– Facebook– Other social sites
March 5, 2013
16
Social Media & Productivity
March 5, 2013 Copyright 2013, Navvia - a division of Consulting-Portal
Copyright 2013, Navvia - a division of Consulting-Portal 17
Has an impact on employee productivity
March 5, 2013
• Yes, it can be a productivity drain…but– Access to new ideas– Collaborate with industry
experts– Recruit new staff– Share concepts within
your organization– See what others are
saying about your company
Copyright 2013, Navvia - a division of Consulting-Portal 18
Social media can be a bit scary
March 5, 2013
• Am I too old to start?
• I don’t understand it
• It’s a waste of time
• What will I say?
• I am a private person
Copyright 2013, Navvia - a division of Consulting-Portal 19
Can help engage customers and colleagues
• Customer Service• Information Sharing• Thought Leadership• Sales & Marketing• Building a Personal
Brand• Building Relationships
March 5, 2013
Copyright 2013, Navvia - a division of Consulting-Portal 20
Is becoming part of every employee’s toolkit
• It helps you learn• Can enhance your
reputation• Let’s you collaborate
with others• Can help you find a job
March 5, 2013
Copyright 2013, Navvia - a division of Consulting-Portal 21
Social Media and ITSM
March 5, 2013
• Customer Support• Client Feedback• Knowledge Exchange• Collaboration
Copyright 2013, Navvia - a division of Consulting-Portal 22
In Summary
March 5, 2013
“Evolution has made us Social Beings and Social Media is the next evolution of communication tools, but it is only a tool & will never replace the Human touch.” David Mainville
Social Media is not a fad
Social Media doesn’t mean
better
Social Media isn’t Scary
Copyright 2013, Navvia - a division of Consulting-Portal 23
Thank You!David Mainville
dmainville@navvia.com
Twitter: @mainville
navvia.com/resources
March 5, 2013
Recommended