Social Media : Taking It to the Next Level

Social Media: Taking It to the Next Level

Cindy Royal, Ph.D

Associate Professor

Texas State University

School of Journalism and Mass Communication

croyal@txstate.edu

www.cindyroyal.com

www.onthatnote.com

tech.cindyroyal.net

twitter.com/cindyroyal

facebook.com/cindyroyal

slideshare.net/clroyal

Find this presentation at slideshare.net/clroyal

Social's Influence• Facebook – 800 million active users; added 200 million in 2011

• Twitter – more than 140 millions active users making 340 million tweets per day.

• LinkedIn has 150 million + active users

• Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month.

• 98% of 18- to 24-year-olds access social accounts monthly.

• Approximately 40% access accounts through mobile

• Social media adoption amongst small business doubled from 2009 to 2010.

• 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow.

*http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/

Social Media Musts

Twitter: some hidden benefits

• Don't need to be a user to see someone's tweets

• Use a widget to repurpose tweets on your site.

• Twitter is one-way, not a reciprocal relationship

• Twitter is a better for connecting with those you don't already know

• Real-time search – can see what people are saying about something right now.

• Use a Twitter Alert tool to get immediate updates.

Give it a try

TXST in Fast Company

Drake University Pinterest

Keep an eye on

Social Media Strategy• The 3 most important reasons small businesses leverage

social media are:– Connecting with customers– Visibility– Self-promotion

• What are your goals for social media?– Outreach– Engagement/Interaction– Promotion

• How does social fit into larger company or digital strategy?– Web presence– Mobile

• What is the value you are adding to the community?– Thought leadership– Resources– Discussion

• What value is your social media activity bringing to you? How can you measure effectiveness?

• Develop guidelines, support best practices

Key Considerations

• Strong website/blog is still important

• Authenticity

• Transparency

• Engagement

• Fostering community

• Thought leadership

• Branding

• Promotion

• Sharing – How easy do you make it?

How are you integrating your social platforms?

Measurement

• Traffic

• Followers/Fans

• Retweets

• Replies

• Mentions

• What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp

Google Analytics

Twitter Analytics

Tweet Stats

Twitter Analytics

Facebook Insights

Ustream Analytics

Search Engine Optimization

• Can get complicated, but the basics are:– Incoming Links

• Interaction on social media

• Commenting• Excellent content

– Keywords/phrases

Consider How to Incorporate Data

Consider How To Incorporate Data

Tips• The biggest mistakes you can make are not trying, not

paying attention

• Have qualified, related person/people working with your social media

• Engage, don't just promote

• Regular maintenance and updates

• Must try tools on your own to understand how you might use professionally

• Emulate best practices

• Have fun; be creative

• Remember, customers/clients are making judgments about your schools and programs based on the social media presence.

Best Practices

Resources• Crush It and Thank You Economy by Gary Vaynerchuk

• Delivering Happiness by Tony Hsieh

• Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com

• SXSW Interactive - sxsw.com

• Links

– www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

– www.usatoday.com/money/smallbusiness/story/2012-03-11/cnbc-pinterest/53443230/1

– pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/

– www.mediabistro.com/alltwitter/small-business-social-media_b14294

– www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/

– searchenginewatch.com/article/2163408/Twitter-Turns-6-From-140-Characters-to-140-Million-Users

– econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media

– wiki.kenburbary.com/social-meda-monitoring-wiki

– www.socialable.co.uk/12-killer-analytic-tools-to-measure-your-success/

– mashable.com/2012/02/09/social-media-analytics-spreadsheets

Social Media : Taking It to the Next Level

Documents

Taking Mopar to the Next Level…

Taking AJAX to the Next Level

Taking Your Network to the Next Level

Taking it to the Next Level

TAKING COMFORT TO THE NEXT LEVEL

Taking CI to the Next Level

Taking reliability to the next level

Taking PLC’s to the Next Level

MySQLConf2009: Taking ActiveRecord to the Next Level

Taking Mobile Commerce To The Next Level

Taking Needs Assessment to the Next Level

Taking Energy Efficiency to the Next Level

Taking Social Media to the Next Level

Taking Embedded Librarianship to the Next Level

Taking DFSS to the Next Level

Taking uc to the next level

Taking Lexiles to the Next Level

Taking Solvency II to the Next Level - Solvency II for ...€¦ · Taking Solvency ii To The nexT level Taking Solvency ii To The nexT level Implications for groups – what do groups

Taking Communications to the Next Level

Oxiracetam - Taking Nootropics to the Next Level