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Social Monitoring Report
This social monitoring report is a document of the borrower. The views expressed herein do not necessarily represent those of ADB's Board of Directors, Management, or staff, and may be preliminary in nature.
In preparing any country program or strategy, financing any project, or by making any designation of or reference to a particular territory or geographic area in this document, the Asian Development Bank does not intend to make any judgments as to the legal or other status of any territory or area.
Project Number: 40648-037 November 2019 Period: January 2019 – June 2019
IND : Infrastructure Development Investment Program for Tourism-Tranche 4
Submitted by Program Management Unit, Infrastructure Development Investment Program for Tourism (IDIPT), Tamil Nadu
1
Semi Annual Social Monitoring Report
Loan Number : 3717-IND
Reporting Period : Upto June‘2019
Infrastructure Development Investment Program for
Tourism (IDIPT) Tranche-4: Tamil Nadu
Prepared by : PMSC, Kitco Ltd.
Implementing Agency : PIU (TTDC, HR&CE, DoM, DoA)
Executing Agency : PMU, DoT
Month : October‘2019
2
Preface
This social safeguard monitoring report has been prepared based on the
objectives and scope of the project. This report outlines the progress made
so far and the current status of the project in line with the ADB safeguard
policies.
Both primary sources and the secondary sources have been used to
prepare this report. The primary sources of available documents in the
departments concerned and the secondary sources of direct observation
through field visit and interview with the various stakeholders were followed
for the data collection.
3
INDEX
Sl. No Contents Page No
1. Project Background 4
2. Project Description 4
3 Expected Outputs of the Project 4
4 Scope of the Report 5
5 Subproject Description 5
6 Purpose of the Report 8
7 Field Observation
7.1 Scope of land acquisition and resettlement, Indigenous peoples
7.2 Summary of resettlement impact
9-11
8 Key Findings
8.1 Gender Issues:
8.2 Status of labour at the site
8.3 Health and Safety Training to Workers:
8.4 Strategies to reach expected outputs
8.4.1 Enhance the quality of natural and cultural attractions under Private sector participation
8.4.2 Strengthen the livelihood activities of the local communities
8.4.3 Participation of local communities in managing the tourist destinations and attractions
11-13
9 Conclusions 14
10 Annexure 1-5
15-49
4
Social Safeguard Monitoring Report
1. Project Background
Asian Development Bank (ADB) approved a multi-tranche financing facility (MFF) for
the Infrastructure Development Investment Program for Tourism covering four
participating states of Himachal Pradesh, Punjab, Uttarakhand, and Tamil Nadu.
The
Investment Program supports the government‘s development strategy to achieve
inclusive economic growth through the development of tourism-related infrastructure
and livelihood generation. The Investment Program was in alignment with government's
11th Five–Year Plan 2007-2012 and continued to be relevant for the government in its
12th Five–Year Plan that emphasized pro-poor tourism heritage preservation and
improving access to such tourist attractions. The recent Three-Year Action Agenda
(2017-2018 to 2019-2020) launched by the NITI Ayog, Government of India envisages
hospitality, travel and tourism sector as a major driver of growth and employment
worldwide and especially in India.
Tranche 4 supports the preservation and development of natural and cultural heritage,
create tourism support and connectivity infrastructure, and provide capacity building for
improved destination management and marketing.
2. Project Description
Tranche 4 contributes to the tourism sector to sustainable and inclusive economic
growth in Tamil Nadu. The Program is being implemented through different subprojects.
The expected outputs of the project and the summary of the different subprojects under
Tranche 4 are given below:
3. Expected Outputs of the Project
The expected outputs of the Tranche 4 are:
Enhanced quality of natural and cultural attractions;
Greater participation by local communities in tourism-related economic and
livelihood activities;
Improved basic urban infrastructure and incidental services at tourist destinations
and gateways;
5
Improved connectivity to tourist attractions; and
Strengthened capacity of sector agencies and local communities for planning,
development, management and marketing of tourist destinations and attractions
and promoting private sector participation and small businesses.
4. Scope of the Report
This report is prepared for the subprojects under the Infrastructure Development
Investment Program for Tourism (Tranche 4). Of the 18 subprojects, the scope of the
report is confined to 11 subprojects. The subprojects that involve procurement and do
not involve in any civil work do not involve in any land acquisition or involuntary
resettlement related impacts.
5. Subproject Description
This section describes each of the subprojects—its components, location and its
specific purpose.
A. Subproject 1
Subproject 1 aims to provide energy saving, low maintenance, bright lights (LED) street
lights in 98 tourist cities and towns covering 18 districts in the state. The street lighting
will be done along the right-of-way (ROW) of government roads. For street lighting,
octagonal poles, high-mast poles and decorative poles will be erected.
The existing
towns, places and pilgrim centres have very poor illumination facility and are often not
functional. Existing street lighting has open cables and poor workability.
B. Subproject 2
Subproject 2 will involve supply and installation of retro-reflective signage boards at
228 major tourist cities/towns in 32 districts for guiding the visiting tourists and easy
navigation. These will be way finding signs, information boards and tourists maps, etc.
C. Subproject 3
Under subproject 3, tourist accommodations and tourist reception centres will be
constructed at Alangudi in Thiruvarur districts and development of basic infrastructure
facilities in Arulmigu Vedaraneswarar Temple, Vedaranyam, Nagapattinam District. The
tourist accommodations or Yatri Nivas will be two-storied dormitories and two-storied
6
cottages. Provision of the pilgrim rest area, rooms, toilets, dormitory halls, kitchen and
storerooms are envisaged under basic infrastructure facilities. The facilities are being
constructed on land belonging to Hindu Religious and Charitable Endowments
(HR&CE) Department.
D. Subproject 4
Subproject 4 aims to construct a tourist rest house comprising dormitory blocks, dining
hall with kitchen, office blocks including road works and other basic facilities at
Kanchipuram under Kanchipuram District. The subproject proposes dormitory blocks
(G+3), one with 28 rooms and other 63 rooms along with driver's dormitory, utility
rooms, common areas and internal roads. Construction of the assets will be on the land
belonging to the HR&CE Department, Government of Tamil Nadu.
E. Subproject 5
The proposed subproject 5 intends to develop Sri Ramanujar's birthplace in
Sriperumpudur in Kanchipuram district through the construction of tourist information
centre, theatre, cultural centre, hostel building, dormitory halls, library and bookshops
and road along with other facilities. The facilities are being constructed on the land
owned by the HR&CE Department, Government of Tamil Nadu.
F. Subproject 6
Subproject 6 plans to construct of pilgrim tourist rest house, dormitory and tourist
reception centre along with other basic facilities at Chidambaram in Cuddalore district.
The rest house comprises of 41 rooms. The facility is being constructed on government-
owned (TTDC) land that is free from any encumbrances
G. Subproject 7
The subproject intends to improve tourist guest house and information centre at
Hogenakkal in Dharmapuri district, construction of banquet hall and tourist hostel in
Trichy district and renovation of the heritage tourist centre in Kanyakumari. The
subproject is planned to be constructed on government land and mainly involves in
improvement of existing structures.
7
H. Subproject 8
Subproject 8 involves in development and improvement of infrastructural facilities at 8
temple locations in Trichy, Thiruvenkadu, Keelperumpallam, Kumbakonam, Alangudi,
Thingalur, Ammapettai and Azhagarkoil across 6 districts of the state. The infrastructure
work involves in the construction of dormitory hall, toilet blocks, tonsor hall, overhead
tanks, pilgrim rest sheds and providing cut stone flooring at the temple complexes. The
facilities will be built on the land owned by the HR&CE Department, Government of
Tamil Nadu.
I. Subprojects 9 and 10
Subproject 9 and 10 are not under the scope of this report as both the subprojects
involve procurement of transport facilities for tourism development. Subproject 9
proposes to purchase two ferries (one each of 75 and 150 seater150-seater capacity).
Poompuhar Shipping Corporation Ltd will be the asset owner after completion of the
subproject. Subproject 10 comprises the purchase of buses and boat for Tamil Nadu
Tourism Development Corporation (TTDC). The Line agency TTDC will be the asset
owner after completion of the subproject. All components will be procured through
National Competitive Bidding.
J. Subproject 11
Under subproject 11, improvement works in the Government Museum will be
undertaken; the Egmore Museum is located in Chennai. The improvement works
involves -face-lifting of an exterior view of the buildings, provisions of signage at suitable
locations, provision of story post, provision of pavements with water drains and cable
ducts, lawns, garden and children play area, internal roads, car parking and provision of
the security system through modern gadgets. The museum is under the ownership of
Department of Museums, Government of Tamil Nadu.
K. Subproject 12
Under subproject 12, solar lights and photovoltaic panels will be provided in TTDC
tourist complexes. Small poles will be provided (within the TTDC tourist complex
premises) to hold the steel fabricated structures on which the panels would rest.
8
L. Subproject 13
Under subproject 13, conservation and restoration of heritage and important monument
of state archaeological Department and Renovation of Governor House at
Tharangambadi Town Panchayat are proposed.
6. Purpose of the Report
The purpose of social monitoring report is to check the ownership of the land, the details
of the land acquired if any, the issues related with social safeguards concerning the
progress achieved and current status of the reporting period and the capacity training
programs organized to the beneficiaries living in the tourist destinations.
7. Field Observation
The following elements have been observed through field visits to the subproject sites
and the interaction with the various stakeholders.
9
7.1 Scope of land acquisition and resettlement, Indigenous peoples
Subproject No
Locations Present status The pattern of
land ownership Involuntary settlement Indigenous People
IDIPT/TN/P4/ T4/ICB/01/ 2017-18
98 Tourist Cities/Towns in 18 Districts
The work is just started and not reached the completion stage
Urban Local Bodies, Hindu Religious and Charitable Endowments Department (HR & CE), State Archeology Department
All works are being carried out within the right of way (ROW) of government roads. The erection of poles or shafts are done on vacant, unused space within the ROW. No permanent impacts are found and none is allowed. Access to businesses is ensured during construction, business hours avoided (for construction) and the construction period minimized to avoid any temporary income loss. Subproject implementation is being closely monitored by the PMU and PMSC to avoid the impacts
No indigenous community lives in this location
IDIPT/TN/T4/ ICB/02/2017
228 tourist locations across 32 districts
The work is just initiated
District Administration Urban Local Bodies, HR & CE, Department of Archaeology, Department of Museums.
All works are going on vacant and unused government sites. No involuntary resettlement impacts are found
IDIPT/TN/T4/ ICB/03/2017
Alangudi, Thiruvarur District Arulmigu Vedaraneswarar Temple, Vedaranyam, Nagapattinam District
The work is just planned
HR & CE, Government of Tamilnadu
All works are proposed on government lands and no non-titleholders are present at the sites. No involuntary resettlement impacts anticipated.
No tribal community is affected
IDIPT/TN/T4/ ICB/04/2017
Kanchipuram, Kanchipuram District
Construction work is going on in full swing
Hindu Religious and Charitable Endowments Department, Government of Tamil Nadu
All works are being carried out on government lands and no non-titleholders are present at the sites. No involuntary resettlement impacts are found
No indigenous community is affected
IDIPT/TN/T4/ ICB/05/2017
Sriperumpudur, Kanchipuram Dt.
Construction work is going on
H.R. & C.E Department, Government of Tamil Nadu
All works are being carried out on government lands and no non-titleholders are present at the sites. No involuntary resettlement impacts anticipated.
No impact on indigenous people
10
Subproject No
Locations Present status The pattern of
land ownership Involuntary settlement Indigenous People
IDIPT/TN/P4/ T4/ICB/06/ 2017-18
Chidambaram at Cuddalore district
The work is just started and not reached the completion stage
TTDC, Government of Tamilnadu
All works are being done on government lands. Improvements to existing government buildings are being executed. No non-titleholders are present at the sites or buildings. No involuntary resettlement impacts are observed.
No indigenous community lives in this location
IDIPT/TN/T4/ ICB/07/2017
Hogenakkal, Trichy, and Kanyakumari
Construction is going on in Hogenakkal and Trichy. work is not yet begun at Kanyakumari
TTDC, Government of Tamil Nadu
All works are being done on government lands. Improvements to existing government buildings are being executed. No non-titleholders are present at the sites or buildings. No involuntary resettlement impacts are observed
Though the tribal community live in Hogenakkal, their life or livelihood is not affected by these project activities
IDIPT/TN/T4/ ICB/08/2017
Trichy, Ammapettai, Azhagar Temple, Thingalur, Thiruvenkadu, Alangudi, Keelperumpallam, Thirunageswaram
Not yet started H.R & C. E Department, Government of Tamil Nadu
All works are proposed on government lands and no non-titleholders are present at the sites. No involuntary resettlement impacts are documented
No indigenous community in this area
IDIPT/TN/T4/ ICB/11/2017
Chennai Construction work is going on in full swing
Department of Museums, Government of Tamil Nadu
All works are on government lands. Improvements to existing government buildings are proposed. No non-titleholders are present at the Sites or buildings. No involuntary resettlement impacts are reported.
IDIPT/TN/T4/ NCB/12/2017
Solar lights The initial identification work is going on in some places, in other places, the work is not initiated
TTDC tourist complexes.
Small poles are created for solar lights and panels within the TTDC sites. No involuntary resettlement Impacts are anticipated
No indigenous peoples are residing in this location
IDIPT/TN/T4/ NCB/13/2017
Governor House, Tharangambadi
The work is yet to start
State Archaeological Department Government of Tamil Nadu
Improvements to existing government buildings are proposed. No non-title holders are present. No involuntary resettlement impacts are reported
No indigenous community live in this are
11
7.2 Summary of resettlement impact
Works under Tranche-4 project are being undertaken on the Tamil Nadu government Land
vacant, municipal land, HR &CE Land, TTDC Land and existing premises of Museum land. It is
found that there is no private land acquired to execute this project. It has been seen and
observed that during the execution of sub-projects, no impact on private properties like housing,
shops, commercial buildings, religious and community infrastructure as well as livelihoods of
local community and indigenous peoples are observed. Non-title holders (NTHs) were not
identified in the areas where the work is being carried out.
8. Key Findings
The key findings derived from the data are discussed here:
8.1 Gender Issues:
1. The contractors have been instructed the importance of gender sensitivity and the
legislations protecting the women such as sexual harassment of women at workplace
(prevention, prohibition and redressal) Act 2013, equal remuneration Act 1976, The
Factories Act 1948 etc. Awareness of Gender and social issues are carried out at the sites
where construction work has been started. It is carefully observed through the periodical
field visit. The contractors are further intimated about the Gender Action Plan prepared
under ADB guidelines.
2. It is found that a considerable number of women labourers have been engaged in civil
works. The provision of safe drinking water & separate toilet has been witnessed at the site.
The women workers were interacted and found that there were no gender-related issues
come up. Rest shelters/camps are available for the workers especially for women.
8.2 Status of labour at the site
Mostly the local labourers are recruited. The contractors employed many permanent labourers
in these projects who worked in other projects of the same contractors. A few workers from
other states also were employed and they were residing in the temporary labour camps erected
by the contractors near the construction sites. The contractors have been instructed to avail
rented building near the sites to accommodate the labourers migrated from other districts of
Tamil Nadu and from other states. No child labour was found in the site and all the contractors
are strictly informed not to employ any child under the age of 14. Child Labour (Prohibition and
Regulation) Act 1986 was apparently explained to the contractors. If any children between 15 to
18 years old are employed, the contractors are intimated to keep a separate register and to
12
follow the provisions for the adolescent employees under The Factories Act 1948.
8.3 Health and Safety Training to Workers:
Various visits to the construction sites were made to have interaction with the contractors and
their representatives to ensure their level of awareness on health and safety measures to be
followed while construction is going on at the site. The contractors are informed to follow the
mandatory labour welfare orientated legislations. A detailed explanation has been given on The
Factories Act 1948 in which the provisions available for health and safety were explained to
them. The need for wearing the safety measures such goggles, gloves, boots, helmets and
jackets are clearly instructed to the contractors and the usages of their measure have been
varied to site to site, hence the labours are instructed to make use of the services. All the
contractors are strictly instructed to keep first aid box available at the construction site all the
time.
As a measure in the health aspect, the contractors were intimated to provide adequate toilets for
labourers and separate toilets for women labourers. The drinking water facility and rest shelter
and accommodation facilities are ensured during the field visits. See the Annexure 1
The following suggestions were given to all the contractors invariably whether the construction
work is small or large.
Maintenance of a separate register for tracking the accidents related to untoward incidents.
Workers Complaint registers and complaint drop boxes must be available at the site.
Housekeeping cleanliness needs to be improved.
Signboards should be erected at different locations and contact numbers for concerns/
complaints
All the emergency number in the Tamil language should be at site emergency prevention.
All safety rules at work and Provision of adequate health and safety measures such as
water, food, sanitation, personal protective equipment, workers insurance and medical
facilities should be provided to all the needy labourers
Accident and Grievances Register should be maintained at sites.
Proper waste collection and disposal system should be in practice
Provision of adequate mobile toilets on-site, and a creche for labourers‘ children if
necessary. On-site orientation was given to contractors, staff and labourers on Health,
13
Hygiene, HIV, AIDS, VD, STD and safety norms & rights wherever the construction work is
initiated.
8.4 Strategies to reach expected outputs
Different strategies have been adopted to yield the expected outputs. The meetings, trainings
and awareness camps were organized wherever the work is initiated.
8.4.1 Enhance the quality of natural and cultural attractions under Private sector
participation
The Government Museum at Chennai is one of the natural and cultural attractions considered
under this project. The quality of the location has been enhanced by involving the volunteers of
Tata Consultancy Services under its Corporate Social Responsibility Program. It is an
achievement of participation of Private sector in tourist destination improvement work. The
detailed report is attached in the Annexure.2
8.4.2 Strengthen the livelihood activities of the local communities
A few training and awareness camps were organized to strengthen the livelihood activities of
the local communities living near to the project destinations. The detail report is attached in the
Annexure 3
The role of women in tourist destination areas is vital in supporting their household income.
Many women with the support of their self-help group involve in livelihood activities. These
women were given proper capacity enhancement training. the details about the training is given
in the Annexure 4
8.4.3 Participation of local communities in managing the tourist destinations and
attractions
The Hogenakkal waterfall is known as Niagara of India. The waterfalls are one of the major
attractive tourist destinations in Tamil Nadu. However, many tourists frown their eyes after
experiencing the pollution in the waterfalls area. The river is intolerably polluted which needs a
drastic initiation to keep the waterfalls pollution free. A youth forum is promoted in this area and
the aspirant youths were involved in river cleaning camp.
The details are available in Annexure-5.
14
9. Conclusions
No private land acquisition and involuntary resettlement impacts are identified and no tribal
community is affected by the implementation of the project. It is found on consultations and
observations through field visits. The civil works are being undertaken within the compounds of
land owned by different government departments and within the ROW of government roads.
The contractors are instructed to ensure construction only on available vacant space within the
ROW For facilities such as street light poles or shafts; no permanent impacts are found and
none is permitted. Temporary access disruptions to the community, pedestrians and tourists are
being avoided using recommended simple mitigation measures during construction. Subproject
implementation has been closely monitored by the PMU and PMSC to ensure adherence to
proposed impact avoidance and mitigation measures.
15
Annexure-1
Health and Safety-related Safeguard Training to Construction Labourers at TTDC,
Hogenakkal
1. Introduction
The health and safety of construction labourers is a prime important component while
executing the Asian development funded project. Hence it is one of the duties of PMSC
to look after the welfare of the labourers working at the construction sites. Adequate
awareness training would be organized in all the construction sites.
Like the beginning, the TTDC construction site at Hogenakkal was selected to provide
awareness training camp to the labourers. A detailed training was provided to the
labourers
2. Objectives
To provide adequate awareness about the available labour welfare legislation to the
construction labours
To explore the specific measures to be provided to women labourers
To inculcate healthy and safety-related personal protection measurers among the
labourers
3. Methodology
Discussion with the Labourers
The one to one interaction with the
labourers and the direct observation of
the conditions at the site and a detailed
discussion about the labour legislation
were the different methodologies
followed.
16
4. The content of the program
The contractor and project implementation unit were given prior intimation about the
awareness camp to be organized for the construction labour.
A one to one interaction
with the labourers was
done so as to understand
the present working
environment at the site.
Construction Site
Dissemination of Project Information
Labourers attending training camp
As many as fifteen labourers (nine
male and 6 female labourers) were
working on the site. The labourers
were first informed about the
enactments of different labour
legislation in order to protect the
welfare of the labourers.
The Acts such as factories act, child labour prohibition Act, industrial dispute ACT
(Grievance redress mechanism), employees compensation act, minimum wages act,
payment of wages act, ESI, EPF, equal remuneration act was elaborately discussed with
the labourers
The importance of different safety devices such as goggles, hand gloves, shoes and
helmet were explained to the labourers. The availability of the first aid box and the
contact number for any medical emergency is also disseminated to the labourers.
The labourers and the public were informed about the functions of the three tiers
Grievance redress mechanism in order to address the grievance of the labourers and the
reporting system of the grievances pertaining to the air pollution, water pollution, noise
pollution and the traffic regulation are intimated to the public.
The contractor and his staff are instructed to ensure the availability of the attendance
register, payment transaction details, accident register and the grievances redress
register all the time at the site
17
5. Observation
It is explored that most of the labourers come from nearby villages.
Female labourers attending training camp
All the women labourers are from
the local area only. It is found that
the male labourers were paid Rs
550 per day which is above than the
minimum wage; however, the female
labourers were paid Rs 350. The
contractor was directed to pay the
women labourers too equally.
It is found that a separate register for entering the accidents was maintained with
attendance register. Since there were no women labourers delivered child, there was no
need for a nursing break and no crèche is required as all the women labourers come from
the nearby villages where the in-laws and relatives would take care of the children during
their absence.
The first aid box was checked and it is observed that the temporary labour camp was
constructed near the site as the site is located in hill station it is too difficult to find a rented
house nearby.
6. Conclusion
The labourers were instructed to contact the safeguard expert and the environmental
specialist for any necessary related to environment, health and safety issues. The labourers
were delighted as they now learnt the different Acts enacted to protect the interest of the
labourers.
18
Annexure-2
Promotion of Private Participation at Egmore Museum With Tata consultancy services Limited under Corporate social responsibility
1. Introduction
As one of the expected outputs of Tranche 4 program Under IDPIT In the Department of
Tourism, the PMSC team of social (Key and Non-key) experts- safeguard and Resettlement and
community development team explored the possibility for the promotion of private participation.
In this connection, Tata Consultancy Services (TCS) was approached by Mr.Bosgo for availing
their voluntary service under their corporate social responsibility program. The firm evinced
keen interest to work with PMSC team under their corporate social responsibility program.
Name of the Project Improvement Works in Government Museum at Egmore, Chennai- 1) Rainwater harvesting, 2) open-air theatre, 3) Plaza
Technical Sanction Amount
11.70 Crores
Name of the Place Government Museum at Egmore, Chennai
Package No IDIPT/TN/T4/NCB/11/2017
Project Implementing Unit
Department of Museum, Government Museum
Name of the contractor M/s., Amirtha Infra Projects, Adyar, Chennai.
Contract No. & Value IDIPT/TN/PIU/Museum/3250/2015/B3/2019 Rs. 10,48,75,233/-
Date of Visit 23.06.2019
Location
Government Museum, Pantheon Road, Egmore, Chennai -600 008.
Resource persons
PMSC Team: 1. Dr. T.Babu - Social Expert- Safeguard & Resettlement 2. Dr.S.Nirmala - Community Development expert 3. Mr.A.Bosgo -Safeguard Expert Social
Mr.Mukesh and Team -TCS volunteers
19
2. Government Museum, Egmore, Chennai:
This museum started in 1851. It
is the second oldest museum in
India after the Indian Museum at
Kolkata. The museum's
collections had its origin from a
gift of a collection of 1,100
geological specimens by the
Madras Literary Society to the
Government in 1851.
Amongst the additions is the Connemara Public Library, built with stained glass windows, ornate
woodwork and elaborate stucco decorations, formally opened in 1896. Both the museum and
the library benefited greatly from the efforts of the Madras Literary Society, the Oriental
Manuscripts Library and the Records Office. The museum complex consisting of six buildings
and 46 galleries covers an area of around 16.25 acres (66,000 m²) of land.
The objects displayed in the museum cover a variety of artefacts and objects covering diverse
fields including archaeology, numismatics, zoology, natural history, sculptures, palm-
leaf manuscripts and Amravati paintings.
Since August 2004, the museum is also a designated "Manuscript Conservation Centre" (MCC)
under the National Mission for Manuscripts established in 2003. The museum has taken
preventive care of about 19,007 manuscripts and given curative conservation treatment to about
7,402 manuscripts.
The museum for children in the complex houses several static exhibits such as galleries of dolls
adorned with costumes of various nations and civilizations and also exhibits pertaining to
science, transportation, and technology. As of 2013, the children's museum is visited by 1,000
people a day, and the number of visitors increases during weekends. An air-conditioned 3D
theatre, the first of its kind facility in a state museum, is constructed at the children's museum in
the museum complex at a cost of ₹ 4 million. The equipment was provided by the National
Council of Science Museums, Kolkata. The theatre is used to screen science-oriented films. It
screens a 20-minute-long film and plays five shows a day. In 2018, the Department of
Museums started evaluating bids for renovating the museum as part of an Asian Development
Bank-funded scheme under IDIPT, Government of Tamil Nadu, Dept of Tourism- Rainwater
harvesting, open-air theatre and plaza to be completed on or before June 2020.
https://en.wikipedia.org/wiki/Archeologyhttps://en.wikipedia.org/wiki/Numismaticshttps://en.wikipedia.org/wiki/Zoologyhttps://en.wikipedia.org/wiki/Natural_historyhttps://en.wikipedia.org/wiki/Sculptureshttps://en.wikipedia.org/wiki/Manuscripthttps://en.wikipedia.org/wiki/Amravatihttps://en.wikipedia.org/wiki/National_Mission_for_Manuscriptshttps://en.wikipedia.org/wiki/Kolkata
20
3. Tata Consultancy Services Limited
TCS on its own and as part of the Tata organization adopted this concept for its holistic
development and actively implements programs and initiatives for the betterment of various
communities by involving associates and their family members through the unique concept of
―Volunteering‖. TCS-Maitree serves as the platform for this endeavour and has identified major
focus areas as
1. Education / Skill Development
2. Health Awareness
3. Environment
Education – the following areas under education are focused: Communication skills, computer
literacy, career counselling and motivational sessions, science and math skills, RTE and Child
rights awareness to adopted school and community children
Health – Health camps, blood donation camps, safe health and hygiene sessions, animal
welfare initiatives.
Environment - Cleanliness & Eco-friendly campaigns, Beach clean-up, Tree Plantation &
Adoption etc., Wall painting on social message, Forest conservation program, Plantation
maintenance, setting up of Organic & vegetable garden in schools
Both IDIPT-PMSC team members (Social safeguard Key and Non-key Experts and Community
Development Expert) and TCS volunteers decided to initiate the natural protection initiative at
Government Museum in Chennai. They all assembled in the Museum for the purpose of making
‗Nature Walk‘ on 22nd June 2019.
4. Nature Walk
All the volunteers arrived in the
museum at 9.30 A.M. Mr.Mukesh
Head of the TCS team, welcomed
the volunteers. Mr Bosgo (social -
safeguard and resettlement)
delivered orientation speech about
the PMSC work to develop the
tourism industry in Tamil Nadu
state.
21
Then the team decided to go for a nature walk in order to observe the treasured collection of
Plants and birds at the Museum.
Dr.Nirmala had an elaborate
discussion on identifying the possible
role that could enhance cleanliness,
women safety and children protection
and preserve the green environment of
the museum with the volunteers to
assert the feasibility of working
together in future endeavours.
Dr T.Babu concluded the program with his valedictory address.
5. The outcome of the program
To identify the volunteers from the TCS team
Volunteers will work together to preserve
natural and cultural sites, as well as to raise
awareness among local communities about
the preserve the heritage spots
22
Engage volunteers for Creating
awareness to the general public at
Heritage locations through wall painting
of social messages, clean-up drives and
garden maintenance etc.
Organize community health awareness
programs and conduct village sports for the
youth of the local community for a sustainable
tourism community.
Extend the volunteering support from TCS for
community sustainable programs.
Website Development - Create a new
website or enhance the existing website
with online facility and information about the
prime tourist spots with details about the
place and neighbouring community.
23
6. Main Observations and suggestions
The following observations along with the appropriate suggestions were given by the team to
make the museum a remarkable tourism spot.
Sl. No
Observation Suggestion
1 Shortage of dustbins -disposal of garbage near the pond
Dustbins and stone benches and drinking water facility shall be made available after the renovation of pond
2 Mural Wall paintings-near the restrooms Support can be extended from TCS
volunteers
3 indoor plants –can be kept behind the restrooms
TCS volunteers will do
4 Awareness on proper disposal of garbage for the in-house service providers is required
Awareness camps can be conducted
5
Plantation of saplings and fruit-bearing trees like sapota (It attracts the birds to come and stay inside the museum)
As the place is flooded with tourist, control of children on climbing of trees (safety issue) unavoidable. Further, the fruits will be taken away by tourist and not useful for birds, hence proper maintenance should be ensured
6 keep water feeders-for birds But the identification of the undisturbed
location like terrace was suggested
7
Bird-nest at different locations or hanging them in trees can be installed.
Not advisable. As the place is already occupied by Bat and other dominated birds species. It will add aesthetic effect but won‘t occupy by small birds
8 Create many water pools with aquatic plants, bird nests can help in beautification of the surroundings to attract Tourist.
Think about water scarcity. Maintenance will be very hard for the museum department
9 Provision for benches under the shade to help the elderly tourist to move around and enjoy the nature
It will be intimated to department concern
14
Adopt efficient waste disposal techniques like vermicomposting of organic waste and the organic manure can be used for maintenance of the garden.
Identify the place and TCS team will train the persons responsible
15 Create eco-friendly kids play area with recycled materials like used vehicle tyres etc with minimum cost.
The place will be identified
16
Conduct Sensitization programs like Fairs, exhibitions, carnival, special days festival and documentary videos about the location to the general public all weekends
Required funds will be collected from available sources
17 clean up Support from TCS volunteers will be
extended
24
Antique Sculpture Cleaning on 29th June 19
1. Introduction
As an executing part of the discussion held
at the first interaction between the PMSC
team and TCS-CSR Volunteers, the team
decided to involve in the antique sculpture
cleaning drive at the Museum.
The team TCS volunteers and PMSC is ready to start the sculpture cleaning process.
The team of TCS volunteers are cleaning the sculptures
The team of volunteers came with adequate
safety devices to clean the sculptures.
One among the volunteer team of TCS is cleaning
the sculptures.
The team led by Ms.Manjula had a fruitful
interaction with Ms.Gandhimathi, Assistant
Director of Museum. They all together
decided to carry out the activities suggested
by the assistant director.
The future activities have been jointly
planned while interaction with AD by
PMSC and TCS volunteers. The
major activities are given below.
25
The activities are as follows:
1. To conduct a need assessment survey for the staff of the Government Museum to understand
the importance of self- development.
2. To Initiate Basic computer skill training on MS Office (MS Word, MS Excel and MS Powerpoint
and the basic technical knowledge on hardware maintenance
3. To conduct motivation and personality enhancement session to establish a public-friendly
relationship among the staff and the visitors
4. TCS Employees will provide technical support to upgrade and improvement of website and
mobile app for the benefit of international and local tourists
5. TCS Employees would coordinate the contest to be conducted for students on different tourism
and heritage related themes.
6. Request technical support for a documentary film to be displayed for the benefit of visitors and
initiate LED show on weekends which will attract more young tourists
7. Engage TCS Volunteers for creating awareness on Vermicomposting nurseries and distribute
organic saplings to tourists and government offices with minimum cost
8. Provide volunteers for sapling plantation for the restoration of Eco green space surrounding the
lake and beautification of the lake to attract more tourists.
9. Associate and collaborate for volunteering support from TCS on every Saturdays
26
Annexure-3
Sustainable Livelihood through Responsible Tourism:
Exploring the feasibility on the creation of Tourists‘ Hotspot in Hogenakkal, Pennagaram
Taluk, Dharmapuri Dt, Tamil Nadu
27
INDEX
Contents
1. Introduction
2. Aims
2.1 Methodology
3. The present scenario of Hogenakal
3.1. Unhygienic Surrounding
3.2 Tiny Dining Hall
3.3 Broken Boating House
3.4 Filthy Oil Massage
3.5 Littered Women bathing and dressing area
3.6 Inadequate Security personnel
3.7 Insanitary Cooking
3.8 Zigzag Parking
3.9 Unprofessional Tourist Guides
4. The process of the Intervention Strategy
4.1 Collaboration with NGO
4.1.1 Women Self Help Groups
4.1.2 Joint Livelihood Groups
4.1.3 Farmers Producers Organization
4.2 Outsourcing Operation and Management
4.3 Outsourcing Operation and Management
4.4 Massage Center
4.5 Rest Room Maintenance
4.6 Licensed Photographers
5. Tourist Hotspot -A Model Supply chain for Community/SHG Engagement
6. Conclusion
28
1. Introduction
Community ownership is a vital element in ensuring sustainable tourism. The enhancement
of the local community livelihood through tourism is one of the key objectives of the Asian
Development Bank while funding to the Department of Tourism, Government of Tamil Nadu
to develop the tourism-based infrastructure.
Hogenakal, selected under IDIPT, otherwise called Niagra of India, is a potential tourist spot
located in Pennagaram block in Dharmapuri, the most underdeveloped district in Tamil
Nadu. The economy of the block would definitely be scaled up if Hogenakal is developed as
a pleasing and promising tourist spot.
2. Aims
The aims of the site visit are
To explore the various means to attract Intra-state, Interstate and International tourists, to
increase their level of satisfaction, their enjoyment while visiting Hogenakal and to make
Hogenakal as a responsive tourism spot.
To create comfort to both TTDC hotel accommodators and Non-accommodators
To identify the appropriate NGO to work in coordination with the project
To find out the ways to strengthen the livelihoods of the local community particularly the
women by making use of this project
To organize the unorganized service providers such as cooks, massagers and guides and
to form groups among them in order to avail government schemes and work with
professional dignity
To create the community ownership in operation and maintenance of the tourist spot so as
to increase the inflow of the tourists
As responsive tourism believes in mutual benefit, the tourists are given with utmost
hospitality and in turn, the local community including the women will get strengthen their
livelihoods by increasing the inflow of tourists. Construction of a TTDC hotel with the
support of ADB is initiated in Hogenakal. This will bring more tourists and increase the
number of tourists staying at Hogenakkal, whereas there are certain obstacles which hinder
the tourists to feel content and to reconsider their aspiration to repeat their visit. This paper
analyzes those obstacles and the possible means of removing them by identifying
appropriate strategies.
2.1 Methodology
The secondary data were gone to understand the socio, economic, political and cultural
elements of the district. The primary data were collected through direct field visits to tourist
destinations.
The interaction with the stakeholders such as the guides, cooks, tourists, massagers paved
the way to understand the present health and safety conditions at the tourism spot.
29
Challenges
Throwing used
dress, plastic
bottles and carry
bags
Unhygienic dressing
room and filthy oil
massage centre
throwing food
parcel, Unhygienic
kitchen
Unprofessional Guides,
Untrained cooks, untrained
massagers, Lack of securities
No user-friendly toilet,
No two-wheeler
parking, no Help Desk,
Defunct information
centre
Drinking alcohol
in public places
Ways to
address
Pollution
n:
Hygiene Facilitation Amenities Behaviour
Women security
personnel, eco-
friendly bags
Maintenance of
dressing room,
Massage centre,
kitchen by women
Trained Guides,
Cooks and
Massagers
Tourist Hotspot,
Maintenance of
toilet, parking slot
by women
Uncompromising
strict vigilance
Output Community Participation, community engagement, women
involvement, increased tourists, tourists’ satisfaction/comfort,
preservation of resources
Outcome
Strengthening sustainable livelihood, community
ownership, responsible tourism
30
3. The present scenario of Hogenakal
3.1. Unhygienic Surrounding
The present scenario of Hogenakal is not tourist-friendly. The surrounding area is highly
polluted and the nuisance made by the male tourists is not controlled by the local securities
including the police.
The plastic usage is unrestricted and the male tourist drinking alcohol in the waterfalls can be
frequently seen.
3.2 Tiny Dining Hall
Lack of dining-hall makes the tourist eat their food here and there and throwing the food waste
and food parcels haphazardly.
There is no RO water plant in the Hogenakal area. Ironically speaking, Hogenakal drinking
water project is a major project providing drinking water to Dharmapuri district, Hogenakkal
31
witness severe drinking water scarcity. The available drinking water is contaminated and tourists
should depend on the pet-bottles for drinking water. The mountain of these plastic pet bottles
proliferates the pollution in the area.
An article in Economic Times dated 8th May 2016, released news that an RO-process purified
drinking water vending kiosk in Pennagaram bus terminus was opened in hurry but it has never
been functional.
3.3 Broken Boating House
The waiting place of the boating house is
not properly maintained. The iron chairs in
the waiting room are broken. Visitors,
during peak days, tend to wait for hours
together to go for boat riding. Since the
chairs are broken, the visitors are scared
to use the broken ones. Furthermore,
there is no restroom for the boaters. They
will use the open place for their natural
calling.
3.4 Filthy Oil Massage
The oil massage is a potential business for
the local community, however, the
massagers are not properly trained and the
rate fixed by the massagers is not uniform
which results in cheating the innocent
tourists. No printed tariff card is given to
the tourists. Many tourists are unhappy
with the unprofessional way they are
treated by the oil massagers. Though a
separate room is allotted for lady‘s oil
massage, the room is filthy and left without
proper adequate amenities.
32
3.5 Littered Women bathing and dressing area
Though a separate place in the waterfalls is
allotted for women tourist to take bath, that area
is highly polluted with thrown away of used
dresses. Many tourists throw the dresses on the
falls after taking a bath. The area where women
are allotted to take bath is below the plane
water where many tourists prefer to take a bath.
The dresses thrown by the tourist taking a bath
in the surface area will fall on the head of the
women tourists who take bath in the falls. To
add, the male tourist after drinking beer, break
the bottle and throw on the falls. The women
tourists many times have seen the pieces of
beer bottles fallen on their head while taking a
bath.
3.6 Inadequate Security personnel
The number of securities available in the falls is very limited and the tourist will not listen to
them. Hence the Women self-help group members can be trained and appointed as security in
female bathing areas. The condition of the dress changing room is very pathetic and unusable.
The cleaning and maintenance can be given to women SHG members who will collect a
minimum amount and will give security to the women in the dressing room which is now used by
nobody.
3.7 Cooking
The fish curry prepared by the local women in the waterfalls area is a very famous dish. The
woman cooks do on a voluntary basis the tourist to get the order to prepare both vegetarian and
non-vegetarian food.
Though a sizeable number of women work as a cook, the tourists are not much satisfied as the
maintenance of the common kitchen is not hygienic which forces the cook to cook the food
outside the kitchen.
33
Both vegetarian and non-vegetarian foods are cooked in the same place which hinders the
vegetarians to eat over there. Some cook charge heavily and in turn, sometimes the tourists
refuse to pay the cooking charge as they deliberately complain that they are not satisfied with
the food preparation. Normally the tourist would pay after eating their meal; hence the cook
cannot be stubborn in collecting the charge they asked before the meal preparation. In this way,
either the cook is cheated or the tourist is cheated.
3.8 Zigzag Parking
Since there is no separate parking slot available
for two-wheeler parking, the man-made traffic is
not uncommon in this area. Some outside
Photographers can be seen only during peak
seasons. Since there is no fixed charge for prints
of the photo snaps, the photographers charge as
they like
34
3.9 Unprofessional Tourist Guides
Though several tourist guides are available, they
are not professionally trained and no dignified
system of approaching the hosts has been
followed in the way of approaching the tourist.
The tourists are many times cheated by the
guides. The cost of these services varies from
one person to another person which eventually
makes the tourist unhappy and cripple their
interest in repeat visits. There is no help desk
functioning to help the tourists who need details
about the guide, cook, oil massage etc.
4. The process of the Intervention Strategy
35
4.1 Collaboration with NGO
A local NGO, Jeyam
Community resource centre
– promoted by MYRADA
(pioneer NGO in India) is
identified to work in
collaboration in making
tourism sustainable in the
Hogenakal area.
Meeting on collaboration between PMSC Experts and NGO staff
This NGO has already promoted around 220 Women SHGs, 50 Joint Liability Groups, 4 Joint
Livelihood Groups and One Farmer Producer Organization. This organization works for the
rural poor and to strengthen the livelihoods of the women.
4.1.1 Women Self Help Groups
Self-help groups, also known as mutual help, mutual aid, or support groups, are groups of
women who provide mutual support for each other. In a self-help group, the members share a
common problem to find a common appropriate solution. Jeyam CRC has 220 self-help groups
in Pennakaram block. SHG is a holistic programme of micro-enterprises covering all aspects of
self-employment, organization of the rural poor into Self Help groups and their capacity building,
planning of activity clusters, infrastructure build-up, technology, credit and marketing.
4.1.2 Joint Livelihood Groups
Jeyam CRC established this concept in 2017. It means the formation of groups among the
members who involve in common livelihood. Here, Livelihood is defined as a set of activities,
involving securing water, food, fodder, medicine, shelter, clothing and the capacity to acquire
above necessities working either individually or as a group by using endowments (both human
and material) for meeting the requirements of the self and her/his household on a sustainable
basis with dignity.
4.1.3 Farmers Producers Organization
A legally-constituted group of farmers and growers organized under the Company Act. Producer
organizations assist in the distribution and marketing of products. They also promote a higher
quality of products and encourage their members to adopt good environmental practices.
Producer organizations have been legally encouraged since 2016 in the millets, minor millets
and vegetable sector, and since 2017 in the milk sector
36
4.2 Outsourcing Operation and Management
As discussed above, pollution is a major obstacle in attacking tourists. The operation and
management of the waterfalls area can be outsourced to the local panchayat organization or
women self-help group members. The responsibility of the cleanliness of the waterfalls makes
the women SHG members work vibrantly. The vendors who sell the plastic-wrapped biscuits
pockets and other foodstuffs will be regulated by these SHGs members. A separate parking
place can be identified and the tender can be given to the Women SHG who will collect a
nominal charge for parking the cars and two-wheelers. This regular income will be created to
the women self-help groups and the man-made traffic will disappear. That will help the tourist to
save their time considerably.
4.3 Massage Center
The female massage centre can be handed over to the women self-help group members for a
nominal tender amount. The members will own the centre and keep it in proper condition. Many
women tourists who want to go for an Oil massage would change their decision after seeing the
filthy massage room. Though Many tourists prefer Herbal massage, the scarcity of the herbal
keeps the tourists desire away from making it real.
4.4 Rest Room Maintenance
The bathroom and toilet are not cleaned properly and
stinky. Tourists avoid walking some places used as an
open toilet. Available government schemes like women
sanitary complex, Total Sanitation Program can be
availed to construct good restrooms which can be
given to the women self-help groups to collect the fee
and to maintain them in good condition. There is no
tourist relaxation centre constructed in this spot.
4.5 Licensed Photographers
Jeyam community resource centre regularly conducts photography courses for the local youth.
The trained local youth and local girls, if interested, can be appointed . as licensed
photographers. They can be available with Polaroid cameras in the tourist spot with their
camera in a well-dressed uniform
5. A Model Value chain for Community/SHG engagement
Jeyam Community Resource Center is a registered NGO which works for the women
empowerment and to increase the livelihood of the local community exclusive for the poor
37
farmers. This project proposal is prepared in keeping the service of this NGO in mind to make
the Hogenakal construction project a successful one.
The Women Self-Help Groups already engage in some enterprising activities. Some Groups
plan to involve in Herbal plantation.
Since Organic cultivation is booming in the nearby
areas, the farmers‘ producer organization initiate
Organic vegetable plantation.
The artisans who prepare the handicrafts plan to
establish their own stall for marketing their products.
The members of farmers‘ production organization already cultivate millets as Dharmapuri district
is meant for its dry land millet cultivation. They want to undergo training to prepare the millet
cookies and to start their own enterprise of cookies sales. Members of a women self-help group
run a millet Processing Unit.
Some group members involved in country chicken poultry. There is a heavy demand for these
country chickens as there is no vaccination or anti-biotic medicines used. The members decide
to approach banks for availing loan to expand their activity into a big poultry farm.
The awareness among the general public about the Chekku oil (traditional way of oil extract)
usage paved the way for the initiation of certain group members to start a Chekku oil company.
After seeing the heavy demand for the Chekku oil, a group of members plan to cultivate the raw
materials of oil such as Sesame, groundnut and coconut.
A big tailoring unit is run by a group of women. They
take orders from Garments Companies, Tirupur and do
regular supply. However, their income will become
double if they involve in selling their own product. Since
they do not get any shop in Hogenakkal area, their idea
of having a garment stall is still not materialized.
Though they do not get an affirmative result from the
banks for a loan, their spirit of approaching all the
nearby banks is not subsidized.
38
5.1 Tourism Integrated Hotspot
A tourism hotspot can be opened by the Government and handed over to the NGO to engage
the local community. All the information about the places of visit, the phone numbers of
important persons, departments, offices can be easily accessed here. If the tourists want, they
can get trained tourist guide, photographers, oil massager, first aid, and ambulance service with
local medical practitioner details, accommodation facilities available at TTDC centre and a
handicraft centre in which the local artisans' innovative products can be sold. An RO plant can
be installed in the Hotspot where purified water can be sold for a cheap rate.
The differently-abled women from the women self-help groups will be motivated to take part in
these activities. The tourist will be given with an eco-friendly bag in which the tourist can keep
all the plastic paper and water bottles and finally return the filled bag while going back. This
attempts to reduce the drastic usage of plastic around the waterfalls area. There is no ATM
available around Hogenakal waterfalls. A vendor exchanges the currency with a commission.
He charges Rs50 for per Rs 1000 to exchange cash. However, the tourists should travel at least
10 Km to access an ATM. Hence, The Hotspot will have an ATM or Kiosk.
6. Conclusion
The community ownership will increase community participation in keeping the tourists‘ spot
more enjoyable and retain the tourists‘ visit. The TTDC hotel can help roughly 20% of the tourist
to stay overnight, whereas the tourists who go back within a day should be motivated to stay in
Hogenakal through the hospitality shown with clean, hygienic, and with the professional and
organized services. This is possible when the community particularly the women are engaged in
the services the tourists require. The community engagement will bring ownership among the
local community. And this tourism will increase the income of the local community which
eventually will lead to the sustainable livelihoods of the local community.
39
Tourist Hotspot - A Model supply chain for Community/SHG Engagement
Tourist
Hotspot
Millet
Cultivation
Millet Processing
Unit
Cooks
Cookies
Chekku oil
Organic
Vegetables
Country Chicken
and egg
Herbal Products
Garments, bags
Massagers
Sesame, groundnut,
coconut cultivation
Information on
Cook, Guide,
Massager,
Volunteer, First
aid
40
Annexure-4
Livelihood Promotion at Tourist Destination: A capacity building training for women
milk producers at Hogenakkal
1. Introduction
Dairy is one of the most significant rural activities, which supports the livelihoods of millions
of people, especially the poor and women. It is often the most preferred diversification
activity for them. Operation Flood program of the National Dairy Development Board has
left its mark on almost every corner of India. It has built large social and physical
infrastructure across the country; it has trained a large number of people in different
activities involved in from production of the milk to its final consumption. Many
nongovernment organizations involved in promoting dairy activity among rural women.
These organizations attempted to form common livelihood groups from among the milk
producers.
Jayam also planned to organize common
livelihood groups among the women milk
producers. At present, the women milk
producers sell their milk to Hutson, a private
milk company. Since the milk is sold by
individuals, they face some difficulties.
Inaugural address
This training was given to the women milk producers'
group members to envisage their milk business as
an independent and more profitable shortly.
2. Condition of milk producers
The poor in the village had owned one or two milch animals. Earlier these women had sold
the milk to a person who would come to collect it. He would then sell it to the creamery.
Since every single producer could sell only a few litres per day maximum, they could not
justify a trip from the village to the town to sell the milk for a good price. Then they
approached Aavin, the government-owned Milk Company. However, the milk producers
would get their price only after three moths which vehemently affect to routinize their milk
business.
Here came the role of the private milk company. The company would ensure the continued
supply of milk from farmers by providing cattle feed to them in the form of advance which
41
eventually binds them to sell the milk to him only. The company was deserved to fix the
price of the milk which tends to vary from one farmer to another, from one day to another
day. For the poor producers, economic bondage, price uncertainty, arbitrary trade action
and poor infrastructure and investment in their animals remained them in bond with the
company.
3. Common livelihood groups
Jayam CRCS has promoted a common
livelihood group among these poor
women to annihilate the arbitrariness of
the company. These women were
already members of self-help groups.
They availed loan from the SHG to buy
cows. Jayam has linked them with the
local bank to avail bulk loan.
Training for Common Livelihood Group Members
The plight of the women through the arbitrariness of the company was discussed with the
Safeguard expert- social and resettlement, and community development expert of IDIPT-
Tranche IV program. Finally, it is decided to organize a one-day capacity development
training program for the women milk producers.
Training by PMSC Experts
As many as 65 women milk producers
attended the training whereas only 40
women were asked to participate. The
huge number itself showed the high
enthusiasm and morale among the women.
4. Objectives of the training program
To conduct a brainstorming among the women members to sensitize them to know
the diary sub-sector value chain
To discuss the advantages of working collectively in milk marketing
To make them introspect the vision building exercise
To make them understand the connection between common livelihood groups and the
livelihood promotion activities
To prepare them to form into a milk producers federation
42
5. Outputs of the training
Promotion of Milk producers‘ federation
The federation Availing bulk loan from the bank
The increased price of the milk sold by them by
annihilating the role of the private company
Growth in the income of the women producers
Production of value-added products of milk
Install an outlet of value-added products in a tourist
destination (Hogenakkal)
Discussion on Promotion of Milk
Producer Federation 6. Outcome
Ascertain the financial empowerment of rural poor women through tourism-based livelihood
promotion.
7. Methodology
Subgroup discussion, brainstorming, lecturing, question and answer, experience sharing
and the case study analysis were different methodologies adopted in the training program.
8. Content of the training
The women were taught how the different alternative livelihood strategies can be adopted
to increase their income. The development of dairy sub-sector was discussed. The various
strategies to sustain the livelihood was explained to the women.
The brainstorming session was facilitated
to let the women ventilate the plights they
encounter in the milk business. The
middleman arbitrariness in price fixation
and lack of knowledge in value addition to
the perishable milk were expressed by the
women.
Brainstorming Exercise The advantages of being formed into a common livelihood group were enumerated to the
participants. The participants were further enlightened about adding different value to the
milk. The different products to be made from milk were discussed. The women expressed
their willingness to go for further technical advancement training to overcome constraints
persist in the value addition of the dairy products. They realized the need for starting a milk
chilling plant on their own. The women were instructed to optimum use of available
resources like manpower, their present experience and the need to establish the linkages
43
with key players and leveraging relationships so that producers could benefit in some
concrete measure like increasing productivity and reducing market risk. Finally, the
questions of sustainability by focusing on improving upon its design and developing a
revenue model, setting in the process a cooperative framework of producers' organization
that is the building block of social and political capital, and by mitigating risks asked by the
participants were clarified.
The successful cases like SEWA, Bannari Amman, Amul were narrated to the participants
which became a motivating source for them to speculate their future course of action.
Discussion on Promotions and Functions of
Common livelihood groups
These cases made them realize the
significance of organizing themselves into the
federation.
The participants doubted how the tourist
destination, Hogenakkal, can play a major role
in providing sustainable livelihood to them.
The possibilities of installing an outlet in hogenakkal
waterfalls area, where the milk and other value-added
products selling was explained to the participants.
Feedback session
The emotional feedback of
the participants took place
prior to the valedictory
address.
Discussion on value-added products
9. Conclusion
Dairying has been traditionally an activity undertaken by women in many parts of the
country. As a result of the dairy programmes, the quantum of income in the hands of
women has increased. This, in turn, has resulted in benefits such as greater income being
spent in the family on nutrition and clothing of children rather than on liquor and inessential
consumption. In the family, the status of women has tended to rise. The only constraint of
these women is the lack of awareness of the advantages of organizing themselves. After
the training, they realized that the necessity of huge capital to start a chilling plant that can
be availed through a bulk loan if they organize into a federation. They requested Jayam to
organize training to meet out the required technical skills to be independent in their income.
44
Annexure-5
An Initiative of Igniting the Local Youths’ Participation in Making Hogenakkal a
‘Pollution-Free’ Tourist Destination
1. Introduction
Subsequent to the previous field explorative report on the present scenario of Hogenakkal
waterfalls, it is further decided to identify the aspirant local youths for getting their
participation in making Cauvery river at Hogenakkal waterfalls area a ‗pollution-free‘ tourism
destination so as to increase the flow of tourists as well as provoke them to repeat the visit
as often as possible.
2. Objectives
To understand the magnitude of pollution in the upper area of Hogenakkal waterfalls
To identify the aspirant local youths to involve them in the cleaning process
To create a youth forum for sustainable environment development
To make public and tourists aware of the need for pollution-free Hogenakkal
To make coordination among all stakeholders including local government
To make use of mass media to protect the environment of Hogenakkal waterfalls
3. Methodology
The local youths were informed through social
media by Jeyam Community Resource Centre
Society – A partner NGO. The aspirant youths
evinced their interest to participate in the river
cleaning process.
Aspirant youths in the cleaning process
Registration
A sponsored organization was identified to bear the
incidental expenditure like lunch, gloves, etc. A
convenient date was fixed with the consultation of local
youths.
All the youths were informed to gather in the upper portion of Hogenakkal waterfalls to
initiate the cleaning process. The press media and local government were informed to
partake in this cleaning process.
45
4. Present Scenario
It is found that the Hogenakkal waterfalls has been vehemently polluted as the tourists are
not encouraged to repeat their visit. The pollution around the waterfalls is the major
hindrance in providing comfort and to make visit exquisite. Many tourists who initially plan to
stay at Hogenakkal overnight change their plan of stay after the bitter experience of the
pollution in and around the waterfalls.
Hogenakkal is the entry point of Cauvery River entering from Karnataka to Tamil Nadu and
changing as waterfalls.
The tourists normally know Hogenakkal only
as a tourist destination; however, the upper
portion of Hogenakkal has been used by the
local community as a place to perform
posthumous rites and rituals. It is a
customary practice to take bath in the holy
river after performing the rituals. However,
as a part of their practice, all the mourned
participants leave their dresses off into the
river after taking bath.
Posthumous rites and rituals by the local
community
Relatives of a deceased ready to bathe after rituals
It is witnessed that at least 100 relatives/
per deceased attend, take bath and leave
their dresses in the river itself. They do
this practice around 3 kilometres of the
upper portion of the waterfalls.
Hence the accumulated dresses
could be calculated as more than
1000 per day which makes the
local panchayat difficult to clean
all the cloths with their minimum
sources. Mountain of Dumped Clothes
46
The dumped clothes have caused pollution and obstruct the normal flow of the river. Many
times, these clothes will fall on the tourists who take a bath in the waterfalls which make the
tourists experience a bitter one.
Snake carved sculpture statue
taken out from the river
Besides to used clothes, there is another
ritual practiced by the local community.
Those who have ―Nagathosam‖ (the curse of
a snake) performed a ritual to pacify the
ferocious snake so as to get rid of the curse
from the snake by worshipping a snake
carved sculpture and keep the sculpture into
the river itself which is another hindrance to
the normal flow of the water.
5. Strategies
Keeping this in mind, the local NGO – Jeyam CRCS which already expressed its interest to
be a partner NGO to make this project a successful one, was approached to promote
Hogenakkal waterfalls a pollution-free tourism destination
Community Development Expert
Safeguard Expert – Social and Resettlement
A series of the discussion by Safeguard expert – social and resettlement, community
Development Expert with the NGO was carried out to make this endeavour a grand
success. It is decided to create a youth forum from among the aspirant youths of nearby
villages. These youths will be oriented about the need to keep the Cauvery River flowing in
Hogenakkal area.
The date of releasing Cauvery water from Krishnarajasagar dam was announced by the
Karnataka government. Therefore, a convenient date prior to the water reaching
hogenakkal was fixed with the consultation of the local youths, at the same time the local
panchayat officials were also requested to extend their support in this cleaning process.
47
Youths‘ participating in the cleaning process
50 youths gathered in the upper portion
of Hogenakkal waterfalls. Besides the
clothes, the broken pieces of liquor
bottles, some sculptures were also found
and removed by these youths.
The local panchayat was also included in the
cleaning process and they used their van to
remove the cloths from the river belt. About 15
tons of dumped clothes were removed during the
cleaning process and sent to a solid waste
management unit. Collected clothes by Panchayat van to send
Solid waste management unit
Women voluntarily joined in the cleaning
process
By seeing the youths‘ initiative, the local
women vendors also joined with the youths in
the cleaning process. The local community
who were performing the rites amazingly
enquired about the activity and they have
informed the consequences of dumping the
cloth into the river.
6. The Outcomes
The youth aspirants were identified as an initiative
of community participation in the cleaning process.
The youth collectives are interested to organize as a
youth forum under the partner NGO‘s guidance.
This activity is a base for promoting the coordination among the various stakeholders such
as the youths, women and panchayat. The business of the small vendors would be
strengthened. The level of inclination among the local community would be enhanced which
eventually create A clean, hygienic tourist destination with the local community‘s ownership.
48
7. Case Study
Anandan, who is an engineering graduate, hails from a small village 45
kilometres away from Hogenakkal. He had earlier worked in a reputed
firm as a mechanical engineer in Coimbatore.
As he was inspired by nammalvar and Masanobu Fukuoka, the natural forming pioneers
in Tamil Nadu, returned to his own village to do agriculture. He gets lots of free time here
and found it difficult to spend his time fruitfully. By hearing this river cleaning initiative, he
was very much joyful to participate in this activity. He expressed his wholehearted
support to this process and asserted that now he found a constructive means of
spending his free time. he requested the organizers to conduct this cleaning program at
least once in a month so as to keep the river clean and dirty free.
Raja, a 10 years old boy persuaded his father to give his mobile to play
video games. His father informed Raja that he was going to participate in
the river cleaning process. Raja also expressed his consent to come to the
river. When raja was interviewed, he told
‗I came with my dad, thinking that my dad would hand over me his mobile phone while
he was at the cleaning process. I thought of playing video games on my father‘s mobile
while he would be pre-occupied in the cleaning process.
But after seeing the enthusiast youths, the local women, the sisters (the NGO staff) and
officers (safeguard expert and community development expert) involving in the cleaning
process without reluctance, I was also interested to partake in the cleaning process. I
found it very interesting and requesting the organizers to keep the forthcoming cleaning
process on Sundays so that I could participate without fail. I would proudly narrate this to
my sister as she wasted a Sunday by merely sitting at home‘.
49
Mariamma is a local vendor, selling fried fish in the bank of the river. By
seeing the youths‘ cleaning activity, she voluntarily came forward to get
involved in the process. While she was asked the reason for her voluntary
involvement, she replied that all the fishes were cleaned in the river water.
Many tourists, who want to taste the fish, changed their idea after seeing the fishes
washed in the dirty water. It is a setback to their business. If the river was cleaned and
pure water flows, their business would flourish. Though she informed the concern
authorities many times to clean the river, there were no concrete efforts taken. Now she
is very much delighted to see the youths involving in the cleaning process. She now
hopes that she would get more income if the cleaning process continues periodically and
she was ready to participate in the cleaning processes take place in future.
8. Conclusion
All the participants were very much pleased. The youth volunteers requested the NGO to
continuously organize such programs in future also. They planned to inform the other
youths in their own village and ensure their participation in the future course of actions.
They further planned to mobilize their village youths to clean the water bodies, common
property resources located in their own village with the assistance of Jayam C.R.C.S.
Jayam decided to promote youth forums in all the villages to make involve them in the
development activities of the villages along with the women self help groups, producer
organizations members and children who are the members of their children parliament.
Newspaper release
The Cauvery River cleaning at
Hogenakkal waterfalls becomes the
inspiring and initiative source for the
development of the local community.
SMI- cvrpg L 3717-SMR (TN)-Jan-Jun 2019L 3717-IND SMR JJ19L 3717-IND EMR JJ19, SMR JJ19, IEE-Log 3875Social Report(SASMR)_Jan-June19-Final
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