Software- and Metric-Based Sustainability Impact Assessments · including irrigation, application...

Software- and Metric-Based Sustainability Impact Assessments

Lexi Clark

Field to Market

27 June 2018

Dannone

Ceres Solutions Cooperative

© Jim Buckley

Big Pine Creek Watershed RCPP & Fieldprint Project

“Encouraging growers to work with their CCAs, ag retailers, and other trusted advisers to implement their strategies and prioritize conservation practices and systems to maximize the return on investments in conservation.”

Uniting the Supply Chain to Deliver Sustainable Outcomes for Agriculture

Program GoalsField to Market is working to meet the challenge of producing enough food, fiber and fuel for a rapidly growing population while conserving natural resources and improving the ability of future generations to meet their own needs by driving sustainable outcomes for commodity crops.

To deliver these outcomes, Field to Market’s membership has pledged to:

Improve land use efficiencyDrive sustained improvements by increasing productivity on U.S. cropland, conserving native habitat and enhancing landscape quality.

Improve water qualityOffer sustained contributions to solving regional water quality problems by reducing sediment, phosphorus, nitrogen, and pesticide loads from U.S. cropland.

Improve irrigation water use efficiencyProvide sustained contributions to solving regional water scarcity problems through continual improvement in irrigation water use efficiency and conservation.

Improve energy use efficiencyDrive sustained improvement in energy use efficiency from U.S. crop production.

Reduce greenhouse gas emissionsDeliver sustained reductions in greenhouse gas emissions from U.S. cropland per unit of output.

Reduce soil erosionProvide sustained reductions in soil erosion to tolerable levels or below on all U.S. cropland.

Designed for ImpactField to Market Metrics are designed to measure a specific environmental outcome:

• Ensuring environmental sustainability

• Farm operation scale• Responsive to farm

management changes• Robust scientific

understanding supports high confidence in modeled results

• Available tools balance robustness and simplicity

Field to Market Sustainability Metrics

Biodiversity: An assessment of the potential of all lands on a farm to support a diverse ecosystem.

Energy Use: A measure of energy use for all activities related to production on a field in one year.

Greenhouse Gas Emissions: A measure of emissions from energy use, residue burning, soil N cycling and methane (flooded fields only) related to the production on a field in one year.

Irrigation Water Use: A measure of the efficiency of irrigation water applied.

Land Use: A measure of the efficiency of land use.

Soil Carbon: A measure of the likelihood that a field is gaining or losing soil carbon in a given year.

Soil Conservation: A measure of soil lost to wind and water erosion.

Water Quality: A measure of the potential losses of nutrients, sediment and crop chemicals from a field.

Helps growers evaluate their farming decisions and compare their sustainability performance against:

• Their own fields• Previous year’s

performance• Project, state and

national averages

Current Crops• Corn

• Cotton

• Potato

• Rice

• Soybeans

• Wheat

New Crop Additions• Alfalfa

• Barley*

• Corn for silage

• Peanuts

• Sugar Beets*

• Sorghum (early 2019)

Supply Chain Sustainability Program

Corn

Cotton

Potatoes

Soybeans

Rice

Sugar Beets

Barley

Wheat51 active Fieldprint Projects across 33 States

Real-time Sustainability in Agriculture Communities

Luke Zwilling

Agrible

June 27, 2018

About Agrible

• Science and Technology company focused

100% on agriculture

• Delivering solutions that span the entire

season

• 50+ team located in Champaign, IL

• Experience in 82 countries

• Crop supported (corn, soy, wheat, barley,

peanuts, and cotton)

• Forward-looking analytics

• Proprietary weather information

Integrated Farm Management and Data Analytics Platform

Weather Agronomy Logistics Revenue

The Agrible Vision: Bringing Next Generation Tech to Agriculture

“Creating the knowledge of agriculture by connecting

growers, systems, and communities using science, technology, and predictive analytics to provide for all.

Footprint of Agrible in the U.S.

• Over 16,000users

• Over 10 millionacres

Real-Time SustainabilityRight information at the right time to make the right decision

Making Data Valuable: Nudging the Grower Towards Action

Predict

Analytics drive the conversation

regarding management.

Confirm

Drone flight review, Scouting, and In-Season services

confirm the problem.

Decide

Using recommendation

engines, services are recommended to

the grower.

Take Action

Actions are taken by the grower, by the

agronomist, or by the retailer to complete the

process.

Self-Learning

Artificially-intelligent systems learn to be better while improving for each user experience

Agrible Tools for Sustainability

Forward-looking, mobile-responsive, web-based agricultural software platform with field-specific:

• Field To Market Integration• Weather Forecasting• Soil Conditions• Yield Forecasting• Nutrient Forecasting• Seed Recommendations• Drone Imagery• Spray Condition Forecasts

Key Points of Differentiation

• Sustainability data capture and analytics

• Complex permissions model makes sharing data easy with those

you trust

• Integrated Nutrient and Yield Engines

• Pest Engine™ creates forecasted pest alerts

• Integrated drone scouting system

• Expanded market reach through Pocket Rain Gauge™

The Agrible Community

• Creating a digital experience for growers and their input providers

• Helps growers work with their trusted partners to make more sustainable decisions

• Communicate

• Benchmark

• Educate

ADM Milling, General Mills, and Agrible have partnered together on a Southern Plains Hard Wheat

Fieldprint Project.

Public Data SourcesWeather Data Sources● NWS, NOAA, Global

Forecasts, Mesonets, Global Station Networks

● Automated station data processing protocols

Soils, Elevation, Imagery● SSURGO, Global Soils,

Sovereign State Sources, CDL, etc.

Trials, Seeds, Chems● “Public” data sources we have

turned into actual data

Private Data Sources (Over 3 Million points)

Organize the data

Converting Data to Information

Using Predictive Analytics

Forecast / Historical

Weather

Weather Forecasts

are generated.

These are from

multiple sources

across the world.

Historical data

sources have been

compiled in our

system.

Agronomic

Management

Field Story field

management is

reviewed and

compiled for

simulation. Factors

are integrated into

the system

including irrigation,

application rates,

and other details.

Simulation

Simulations are

completed for all

forecasting. Crop

growth is simulated.

Stresses are derived.

Yields and nutrient

requirements are

simulated. Ensembles

are generated

Yield and Nutrient

Knowledge

Product data are

generated, data

science is

implemented to

derive knowledge

from the data.

Product data are

generated to inform

the user.

1 2 3 4

Benchmarking

How is YOUR data being used?The Ag Data Transparency Evaluator is a

non-profit corporation backed by farmer-led

industry organizations and Ag Technology

Providers (ATPs)

•Farmer-led organizations must approve all

significant decisions made by the corporation.

•Companies under evaluation cannot influence the

review process.

•The ATPs involved include all sizes, from multi-

billion dollar corporations to start-ups.

•Only companies receiving approval are allowed to

use the “Ag Data Transparent Seal”.

How do growers use it?

•Look for the “Ag Data Transparent”

seal which indicates a company has

been through the review process.

•Go to the Ag Data Transparent

website and compare different

company offerings.

Summary

Agrible’s mission is to analyze and provide agronomic information using science and technology to transform results into globally-useful knowledge. We give all agricultural communities the insights, services, and connections to make their decisions easy and sustainable and their operations seamless. Connecting parts of this larger agricultural community to each other through our platform is important to us and is something we do. Join us in our evolution of agriculture.™ Learn more at agrible.com.

Thank you! Luke Zwilling

Sustainability and Integration Manager

Agricultural Engineer

Agrible

217-218-3565

luke@agrible.com

Where do we go from here? For support and education resources visit: www.fieldtomarket.org/SPARC

For more information about Fieldprint Projects email Lexi at lclark@fieldtomarket.org

Thank you! Lexi Clark

Program Manager

Field to Market

202-800-2695

lclark@fieldtomarket.org

Engaging Your Customer & the PublicYour Science, Their Hearts

Julie Murphree

Arizona Farm Bureau Outreach Director

June 2018

Overview

•The Murphree Farm Story

•Today’s Setting

•Communicate with EASE

Murphree Family Farms

• Cotton, Wheat & Alfalfa

• Third Generation

• Trusted Counsel: • Crop Advisor

Today’s Setting

Questions of science, science and progress

DO NOT SPEAK AS

LOUD AS MY HEART …

The Scientist

• So …

Making Crop Production Systems

More SustainableHow do you talk about it and make it stick!?

Communicate with EASE

• Engage = Talk about the subject wherever and whenever possible.

•Acknowledge = Recognize & acknowledge farmers’ concerns and biases.

• Share = Share what you do; be truthful, give transparent answers.

• Earn Trust = Address concerns with compassion; trust will be earned.

Caution: with EASE

This is not talking down to someone; it’s about

Connecting and showing compassion.

Special Note: with EASE

Put Your Cell Phone Away.

Place on mute!

And, why this matters …

Q&A…Julie Murphree

Outreach Director

Arizona Farm Bureau