Some Guidelines for Screen and Slide Design. WE WANT YOU... TO DESIGN EFFECTIVE GRAPHICS!

Some Guidelines for Screen and Slide Design

WE WANT YOU...

TO DESIGN EFFECTIVE GRAPHICS!

Use Heavier Darker Colors at the Bottom

of a Frame When Including Gradation Effects

#29

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

102030405060708090

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

ChinaThe U.S.Mexico

$

Be Aware of the Meaning Contained in ColorThe color choices are inappropriate for the nations they represent.

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

102030405060708090

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

ChinaMexico

$

The U.S.

Be Aware of the Meaning Contained in ColorThe color choices are appropriate for the nations they represent.

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

102030405060708090

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

ExpensesLossesAssets

Be Aware of the Meaning Contained in ColorThe color choices are inappropriate for what they represent.

$

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

102030405060708090

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

AssetsExpensesLosses

$

Be Aware of the Meaning Contained in ColorThe color choices are appropriate for what they represent.

Avoid Using Complimentary Colors Side by SideThey create visual dissonance.

Use Color Discriminately in Graphs and Charts

Darker Colors Denote Emphasis

BooksPencilsPaperProfit

Drop ShadowsDrop ShadowsDrop ShadowsGrab viewer attention with:

• Use them sparingly• Shadows can be colors other than black or gray• Deep shadows make object appear closer• Shadows can be darker or lighter than the shadowed image.

Use color sparingly:

• Limit colors to two or three on a contrasting background

These are too many colors

Not enough contrast here

Use Distinctive Color Contrasts

• Dark blues and blacks for background

• Whites or yellows for text, bullets, etc.

• We can’t easily read light on light

• Or dark on dark

Bright Colors

• Use for dominant message

• Don’t use on accompanying graphics/balance your colors

• Don’t overuse

More than one chart per slide can cause.....

Information

Overload

•Designing Products

•Orders from Customers

•Shipping & Logistics

•Contracts & Estimating

Use parallel grammar on bulleted lists. NOT... Like this

The Four Key Manufacturing Processes

The Four Key Manufacturing Processes

•Product Process & Design

•Customer Delivery

•Materials Management

•Contract Administration & Estimation

Like this…

Organizing Ideas

Use bullets to organize ideas in list format:

• Dots may be used as bullets

√ Check marks may be used as bullets

* Asterisks may be used as bullets

- Dashes may be used as bullets

Organizing Ideas

Use numbers to list items that are naturally sequenced:

1. May be chronological order

2. May be order of importance

3. May be hierarchical order

Do not superimpose words on graphics. This makes them hard to read.

Text•AVOID USING ALL CAPS FOR LONG TEXT •ALL CAPS ARE HARD TO READ•Upper and lower case are easier to read

•Limit each slide to two typefacesToo many get distracting

•Serif fonts are easier to read than san serif fonts for long text.