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23 February 2017
“Continuous Delivery in Localization—
Achievable Reality?”
Sonia Zamborsky & Pasi Savolawith Dave Ruane
#simplifyingtranslation
FAST FACT:
“Mobile data traffic has grown4,000-fold over the past 10 yearsand almost 400-million-fold overthe past 15 years.”
Q4 2015
Q1 2016
Source: Phocuswright 2016 - Oliver Heckmann (Google)
Aware Engage Use Evolve
Source: Rapid7
Customer Experience
Continuous Delivery
Source: rightscale.com
Source: Ger Joyce – Rapid7
Takeaway#1
Companies want to give a great
customer experience(CX) using
content or product…
Continuous Delivery(CD) meets this
quickly
Have them connected for real success
Sonia Zamborsky Pasi Savola Dave Ruane
Continuous delivery localization: what comes to mind?
Predictable
Continuous delivery?
Speed Speed Speed
Regular cycleNice concept!
Hard to ImplementPressure on
Quality Agile/Agility
Simplicity
What are companies doing about Continuous Delivery?
What is the role of Continuous Delivery in
global content lifecycles?
How has your content lifecycle changed to deal with the continuous delivery culture?
…. how has this impacted your business ?
What are customers looking for that they weren't ?
What is the minimum viable product to make the sale?
What else is driving this?
Localization Process
How do you find the right balance?
Finding The Right Balance
Voice
Tone
# of Languages Desired
Number of Words in Content
Level of Scrutiny
Level of Creativity
Number of Properties Impacted
Urgency
Desired Velocity
Frequency of Updates
VOLUME
QUALITY
SPEED
Equaliser - Finding The Right Balance
VOLUME
QUALITY
SPEED
Less Important
Very Important
“Regional Promotions”
Technology as an Enabler
Process
When is modular the answer?
Digital technical communication must be…
FASTQuickly findable information
EASYOn-demand and user-friendly
regardless of device and location
RELEVANTContent reflects the immediate need of
the customer
Modular content
• New topic-based CMS
• Product and function specific modules
• Full manuals less needed
• Modules describe single topics
• Increase of reusable content
IoT
Industry 4.0
Semantic web
• Enable sharing of on-demand and
tailored information
• Semantically marked-up content
Smart, interactive and intelligent
content
• Meta-data creates intelligent content
• Only relevant information
• Responsive content
• Modular topics know where they belong
• Dynamic content
Digital customer experience
• Content always up-to-date
• On-demand information
• Illustrations in color are more informative and
user-friendly
• Shorter time to reach the target information
Sustainability
• Environmentally friendly with reduction
in printed manuals
• Reusable content saves time and
resources
• Reduction in manuals saves storage
space for the customer
Single-sourcing
• One source, multiple outputs
• Uniform content across platforms
• Reusable content
Future deliverables
All documentation support:
• Selection and designing
• Installation and commissioning
• Daily operation
• Troubleshooting
• Service and maintenance
• Removal & dismantling
Data modules are
available...
Optional full
manuals:
• Printed
Online
via homepage
and
MyDrive store
Mobile apps
Augmented
reality
applications
Single-sourced from:
PIM, DAM, SAP, PDM
Modular, topic-based and
single-sourced CMS
Straight from
the product
The modular approach of information sharing
Modular, topic-based and
single-sourced CMS
Tech Comm manages
Process: Is yours just
the GREATEST
ever?
Source: Tobias Lunchbreath
POLL: What do you see as a current big challenge with continuous delivery Localization?
Is it?
• Simplifying process
• Cost - Budget challenge
• Buy-in on change – Culture shift
• How to push back “nicely”?
• No challenge at all
The Gain equation -
What are the "Time to market", "Customer Experience",
"Revenue and cost" gains and losses?
Quality: absolute versus usable versus informational?
X
How do you measure success of
the global material?
Quality: absolute versus usable versus informational, role of live telemetry
Source: http://turquoisetiger.co.uk
We will accept understanding of critical information over perfection
Access, not ownership
Millennial mind-set
What does this mean to customer support?
Future proofing and new platforms(IOT, VR, AR)
Are you ready for the next phase of platforms?
Customer experience and contextual content
Sonia Zamborsky Pasi Savola Dave Ruane Sonia.Zamborsky@marriott.com pasi.savola@danfoss.com dave.ruane@xplanation.com
Questions
Some Links
About Continuous DeliveryRationale for Continuous Delivery(infoQ): https://goo.gl/dO9Czx
What Is Continuous Delivery: https://goo.gl/SYgHd2
DevOps info: https://goo.gl/Hhtu1M
Related Trends Customer Experience: https://goo.gl/Icq440
Oracle Solaris CD: https://goo.gl/x2nFuy
Data traffic forecast: https://goo.gl/vzI0jS
Localization trends 2017: http://bit.ly/2lviN8l
Twitter feeds: https://goo.gl/uKBXhO
@DaveRuaneSpain
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